The Bright Balloon  By  cover art

The Bright Balloon

By: Sara Meyer
  • Summary

  • Welcome to The Bright Balloon, a podcast where Sara Meyer shares bright ideas for your balloon business! I want you to make more money, eliminate stress and learn along with me as we grow our creative businesses together! Welcome to The Bright Balloon
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Episodes
  • 243. Warming your leads with a website | Courtney Of Courtney Lynette Creative Co
    Jul 16 2024
    Back by popular demand is Courtney of Courtney Lynette Creative Co! And this time, we’re chatting about her website services and how she can help your business take root with a permanent internet home that doesn’t rely on social media. Websites are her bread and butter service, and the event industry is her sweet spot. With a history working in events, she knows how to create websites that are fun and inviting while legitimizing your business and making it a place to store the kind of info your clients need. We talk about function, what should live on each page and how a good website can warm leads for you. Then, Courtney offers her opinion and a few reasons for why a business should not run on social media alone. Personally, I know that having my prices on my website helps me remember what I charge for certain items… and of course it’s a huge asset for my virtual assistant, too. To take it a step further, I’d also say that it gives me confidence to stay away from quoting things that aren’t part of my services page. This keeps me focused and streamlined. Part of my conversation with Courtney also touches on how much actual content belongs on a website (specifically regarding images of our work) and how this content should make it clear to your clients that you have the experience and skills they’re looking for. Lastly, you’ll hear about how you can work with Courtney for your website needs, what the services include and a little more about her personally! From the UGlu Hotline, there’s a nice tip for solopreneurs who want to record more videos. RESOURCES MENTIONED: 17hats (get 50% off your 1st year) Balloon Suite Havin' A Party Wholesale (save 5% with code BRIGHT) UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 ‬Balloon Boss Mastermind & Summit PremiumConwin 2024 Bright Balloon Business Planner ALOFT (save $10 with code BRIGHT) The Balloon Guild (save 20% with code WeLoveSara20) Ep. 200 - Brand Consistency | Courtney Of Courtney Lynette Creative Studios courtneylynette.com | @courtneylynette - - - - Get bonus episodes 50 Ideas for Email Marketing | Join the Bright Balloon email list Courses @thebrightballoon The Bright Balloon on YouTube
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    37 mins
  • 241. Back to the basics
    Jul 9 2024

    I’ve felt my business grow over the past couple of years, but there have also been some life changes that kind of made things feel a little out of whack. So in this episode, I share how I’m trimming the “fluff” and tuning up my business by going back to the basics!

    This process is actually inspired by my previous time as a 6th grade art teacher. So much of what we would cover was foundational principles. And I always found that without them, troubleshooting becomes much more difficult. So, I took this mindset and applied it to my garlands, framework, clutter, inventory, product offerings and finances.

    In some cases, I had introduced too many variables to the task. In others, I just didn’t even notice the buildup. And in one scenario, the changes were a little bit out of my control. Listen in to hear what changes I made to my recipes and offerings, the bags I use at install, what I’ve committed to never using again, some good advice I got about retraining and my next step in this process.

    So far, I now have less clutter, more efficiency, better consistency and more reliable profit margins. Plus, another resource for you!

    And from the UGlu Hotline, we have a tip for always having your contact info readily available.

    RESOURCES MENTIONED:

    17hats (get 50% off your 1st year)

    Balloon Suite

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)

    Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

    ‬Balloon Boss Mastermind & Summit

    PremiumConwin

    2024 Bright Balloon Business Planner

    ALOFT (save $10 with code BRIGHT)

    The Balloon Guild (save 20% with code WeLoveSara20)

    Basic Bases

    - - - -

    Get bonus episodes

    50 Ideas for Email Marketing | Join the Bright Balloon email list

    Courses

    @thebrightballoon

    The Bright Balloon on YouTube

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    40 mins
  • 239. Candid marquee thoughts | Travis of Squeak Balloon Decor
    Jul 4 2024

    Travis and I purchased our marquee letters from the same vendor at about the same time, and in this episode we share our thoughts about the upsides and downsides of owning marquees.

    We start with all the good things about our marquees, including:

    • How they help us land more corporate and convention jobs
    • How they’re a good anchor for balloons & serve multiple decor purposes
    • Why they’re an easy sale that can help you break even pretty quickly
    • How you can actually charge per day for the rental
    • That there’s no franchising involved
    • How there’s virtually no prep time needed

    Then we cover the downsides with complete honesty. Here’s where this part of the conversation took us:

    • The physical labor involved
    • Electricity needs
    • Transporting them
    • Needing to return for pick up
    • Troubleshooting on site
    • Inventory tracking

    If you’re in the spot where you’re considering adding marquees to your offerings, this will be a good, honest episode for you to hear!

    And in the UGlu Hotline, we get some tips for transporting our framework so that it can be easily put back together onsite.

    Thank you to PremiumConwin for sponsoring our monthly "throwback" episode!

    RESOURCES MENTIONED:

    17hats (get 50% off your 1st year)

    Balloon Suite

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)

    Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

    ‬Balloon Boss Mastermind & Summit

    PremiumConwin

    2024 Bright Balloon Business Planner

    ALOFT (save $10 with code BRIGHT)

    The Balloon Guild (save 20% with code WeLoveSara20)

    Ep. 145 - Local networking with Travis Green

    @squeakballoondecor

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    40 mins

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