• The Buyer/User Dichotomy: Navigating B2B Product Development

  • Jun 6 2024
  • Length: 29 mins
  • Podcast

The Buyer/User Dichotomy: Navigating B2B Product Development

Listen for free

View show details

  • Summary

  • Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizing your approach and ensuring your product's success. Tune in and elevate your product management game with us!
    Show more Show less
Management Marketing Career Success Economics
Show more Show less

What listeners say about The Buyer/User Dichotomy: Navigating B2B Product Development

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available