The C Word Podcast with Bec Hughes

By: Bec Hughes | Brand Strategy Mentor
  • Summary

  • For brand designers and creators who want to learn or sharpen their brand strategy skills. Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
    © Becky Hughes 2024 All rights reserved.
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Episodes
  • 94. Email Marketing 101 for Designers
    Jun 5 2024

    Email marketing... are you doing a bit or none at all?

    In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing?

    1. Do I really need to send regular emails, my business is about visuals not words?

    2. What should I send, because who needs another newsletter?

    3. How do I get people on my list?

    Links & Resources You Might Love

    Eps 59 - Lifting the Veil on the Perfect Lead Magnet

    10 Lead Magnet Ideas for Graphic Designers

    Download the Brand Designer to Strategist 90 Day Plan

    Subscribe to The Brand Brief

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    35 mins
  • 93. When Your Client Doesn't Value Brand Strategy
    May 20 2024

    In this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy.

    You need to make ‘ownership’ of brand strategy a priority and that involves upgrading 1, 2 or all of the following:

    • Your offer • Your message • Your content

    Resources You Might Love

    Download the Brand Designer to Strategist 90 Day Plan

    Subscribe to The Brand Brief

    Show more Show less
    16 mins
  • 92. Getting Your Design Work Signed Off First Time
    Apr 16 2024

    Sometimes the design work just isn't right, but that's not always the case.

    In this episode I share some of the other reasons clients don't sign off first time.

    I also share 4 things you can do to work towards making sign-off first time the norm not the exception.

    Bec x

    Resources You Might Love

    Download the Brand Designer to Strategist 90 Day Plan

    Subscribe to The Brand Brief

    Episode 72 - How Many Design Concepts Should You Present

    Show more Show less
    21 mins

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