The guest this week on The CMO Podcast is Maya Wasserman, the Head of Marketing for Personal Entertainment, Home Entertainment and Brand Marketing for Sony Electronics. Maya oversees a large scope of products–from TVs, soundbars, headphones, and more.

Founded in Japan in 1946 by Masaru Ibuka and Akio Morita, Sony has been a fixture in popular culture for the better part of eight decades–think WalkMan, Playstation, and Watchman. Today, Sony does about $90 billion in revenue globally, with 109,000 employees. It holds an incredible 95K patents, but it had humble beginnings; Sony’s first product was a rice cooker.

Maya has worked at Sony for the past 13.5 years, with about six months in her current role as Head of Marketing. After earning a degree from UCLA, Maya started her career in a talent agency before going to Sony Pictures for three years. From there, she had stints in two PR agencies, and ultimately returned to Sony in 2011. Maya joins Jim to talk about her career so far, including her most recent promotion, and a love of yoga and the outdoors.

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We're entering the beginning of a new school year and the American College Football season begins this weekend! For the first time in this podcast's history, Jim welcomes a CMO of sorts from a large University: Pedro Ribeiro, the VP of Public Affairs and Communications for the University of Notre Dame in South Bend, Indiana.

When it comes to strong University brands, Notre Dame represents one of the best. Notre Dame was founded in 1842 by Reverend Edward Sorin, a priest of the Congregation of the Holy Cross, a French Missionary order. The school now boasts nearly 15,000 undergraduate and graduate students, with 77 undergraduate majors.

Pedro has worked at Notre Dame about a year, following a career of 20 plus years working in Washington, D.C. Pedro worked in communications for two different members of Congress, spent three years in the government of the District of Columbia, and served two roles in the Obama Administration. He was also the senior VP for Communications for the American Association of Universities before moving to the midwest and joining Notre Dame last October. Tune in for a conversation with a guest who's all in for the Fighting Irish.

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For this week’s episode, The CMO Podcast returns to Penn State University–Jim's MBA alma mater–for a live panel discussion on authentic leadership. This panel wrapped up another successful annual Alumni Leadership Connections Conference in Happy Valley.

Joining Jim on stage for the Authentic Leadership panel are three fellow alumnae:

• Dana H. Born, Faculty Chair of Harvard Kennedy School & a Retired Brigadier General of the US Air Force
• Wanda Bryant Hope, Chief Diversity, Equity & Inclusion Officer for Johnson & Johnson.
• Paula Garcia Todd, Application Development and Innovation Director for IFF, a 130-year-old world leader in food, beverage, scent, home, personal care, and health

With a mix of Jim's queries and questions from the alumni and student audience, the panelists chatted about imposter syndrome, personal legacies, mentorship, and advice for those looking forward. Tune in for a happy conversation in Happy Valley Pennsylvania.

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