James Kissell, Global Head of Agile Marketing at Fujitsu joins me on today's episode. He has recently just judged Campaign Magazine’s Agency of the Year Awards 2020-2023 for Asia Pacific and has a wealth of experience with agencies. Today we discuss:

• What are the key qualities that make an agency stand out above others?
• Do you think clients are also responsible for getting the best out of their agency? And if so, how do you do this?
• Future growth opportunities for agencies
• Campaign war story

Max Gordon, Senior International Marketing Manager from Tanium uncovers his biggest learnings from moving agency side to client side.

We discuss:

• Biggest take away from working with agencies
• What are you looking for in an agency
• How to get your response to brief hitting the mark
• Untapped opportunities
• Agency War story

Joanne Chidwick, Snr Marketing Director shares her insights into what contributes to a long lasting agency relationship.

We explore:

• How Joanne chooses an agency
• What she looks for in an agency
• Implications of expectations not being met
• How to create a collaborative environment with your agency
• Agency War story