• The Cookie is Crumbing, CDPs Can Help Prevent The Mess

  • Jun 3 2024
  • Length: 40 mins
  • Podcast

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The Cookie is Crumbing, CDPs Can Help Prevent The Mess

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  • Summary

  • How can CDPs help prevent the mess of crumbling cookies? Join us for an interview with marketing innovators.

    In this episode, we are diving into the shifting marketing landscape amidst the decline of traditional cookie tracking. As cookies continue to crumble under regulatory and technological changes, Customer Data Platforms (CDPs) are stepping up as essential tools to manage and leverage consumer data effectively.

    Join our experts, Rodolphe Dougoud and Bashir Eghbali, as they explore how CDPs can help businesses navigate this transition and optimize their marketing strategies.

    Don't miss out on this insightful conversation-- make sure to like, subscribe, and comment with your thoughts or questions. Let's dive into how we can tackle the challenge of a cookie-less future together!

    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.


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    Website: https://prorelevant.com/


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