Episodes

  • Under The Influence: Using Influencers to Drive Cannabis Brand Success

    Under The Influence: Using Influencers to Drive Cannabis Brand Success
    Sep 3 2024
    Successfully using influencers can be as challenging as running an ultramarathon. This episode tackles the subject, focusing on strategies to increase brand reach and authenticity. Hosted by Jen Lamboy, Hybrid Marketing Co. Director of Strategy, the session pools insights from a trio of industry experts: Lauren Mundell, founder of cannabis influencer marketing agency Hi-Curious; Aaron Rosenbluth, our Director of Content; and SJ Gingras, Social Media Manager and the personality behind ‘the Ouid Fairy.’ Together, they explain what it takes to build authentic connections in the influencer space to drive cannabis brand success.
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    59 mins
  • 6 Tips For Crafting Your Cannabis Lifestyle Brand to Captivate & Connect

    6 Tips For Crafting Your Cannabis Lifestyle Brand to Captivate & Connect
    Jun 24 2024
    Hybrid Marketing Co‘s Director of Strategy, Jen Lamboy, recently hosted a webinar on creating authentic and captivating cannabis lifestyle brands. The webinar featured Luna Stower from iSpire and Crystal Miliken from Cookies. They emphasized the importance of deep community engagement, noting that authentic engagement is the heart of brand longevity. Building a brand identity goes beyond a flashy logo—it’s about embedding your brand’s values, history, and vision into the consumer’s lifestyle. The conversation revolved around the practical application of analytics and heart-driven initiatives to elevate a brand from a mere participant to a cherished guide in the consumer’s journey. The importance of visual storytelling was underscored, with a focus on how packaging, promotions, and social media can be effectively used to engage and nurture a loyal following. Milliken and Stower also discussed the power of creating authentic connections that go beyond transaction
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    1 hr and 1 min
  • Cannabis Rescheduling: What It May Mean For 280E and the Industry’s Future.

    Cannabis Rescheduling: What It May Mean For 280E and the Industry’s Future.
    May 3 2024
    In this episode, Jen Lamboy, Director of Strategy, and Amber Littlejohn, Counsel at Ice Miller, explore the potential rescheduling of cannabis at the federal level. The discussion focuses on the implications for the cannabis industry, especially how this shift could affect the notorious 280E tax codes that have long been a financial obstacle for cannabis businesses. Amber offers a legal perspective, dissecting how legislative developments could reshape the industry’s financial landscape. Join them as they navigate this complex and evolving regulatory environment, providing valuable insights for industry professionals and enthusiasts alike.
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    57 mins
  • MJ Unpacked Panel: Native E-Commerce & Unique AI Approaches

    MJ Unpacked Panel: Native E-Commerce & Unique AI Approaches
    Jan 1 2024
    Taken from the conference session at MJ Unpacked Detroit, Oct. 10-12, 2023, at the MotorCity Casino Hotel. This panel, hosted by Hybrid Marketing Co.’s Director of Strategy, Jen Lamboy, features expert commentary from Native Roots Cannabis Company Chief Sales Officer, Denise De Nardi, Ajoya Brands CEO, Joey Gindi, and Dispense’s Business Development Manager, Jeremy Johnson.
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    49 mins
  • The Green Evolution: Elevating Cannabis Through ESG

    The Green Evolution: Elevating Cannabis Through ESG
    Dec 18 2023
    In this episode of “The Cult” hosted by Jen Lamboy, Director of Strategy at Hybrid Marketing Co., features Geoff Trotter, CEO of Regennabis, and Tai Duncan, VP of Corporate Social Responsibility at Cresco Labs. The episode focuses on the importance of Environmental, Social, and Governance (ESG) initiatives in the cannabis industry. The panel discusses the significance of ESG for the longevity and success of organizations in the cannabis sector, insights into how Regennabis is aiding companies in managing and reporting on ESG initiatives through a software solution, and how Cresco Labs is emphasizing the company’s focus on corporate philanthropy, employee volunteering, and social equity. The conversation delves into the definitions and differences between ESG, sustainability, and corporate social responsibility (CSR). They discuss the importance of ESG in risk mitigation, regulatory compliance, and as a competitive differentiator. The episode also covers the challeng
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    54 mins
  • Everything You Wanted to Know About Terpenes with Curt Robbins

    Everything You Wanted to Know About Terpenes with Curt Robbins
    Dec 4 2023
    In this episode, host Jen Lamboy of Hybrid Marketing Co. and Curt Robbins, a cannabis education expert from Higher Learning LV, unravel the complexities and evolving conversations around terpenes in the cannabis industry. This episode isn’t just a technical discussion; it’s a journey through the intersection of science, marketing, and consumer education in the cannabis world. Curt, with his extensive background in plant wellness molecules, sheds light on the nuances of cannabinoids, terpenes, and the human endocannabinoid system. Meanwhile, Jen brings a marketing perspective, probing into how education is being leveraged in the cannabis industry and its impact on consumers and businesses alike. From the challenges of overcoming decades of misinformation to exploring the biochemical intricacies of the cannabis plant, this episode is packed with insights. It’s a must-listen for anyone curious about the science behind cannabis, the role of terpenes, and the future of ca
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    41 mins
  • AI and The New Era of Human Interaction In the Cannabis Industry

    AI and The New Era of Human Interaction In the Cannabis Industry
    Nov 28 2023
    In this episode of The Cult, we explore the profound ways in which technology is reshaping our communication and social interactions within the cannabis industry. Hybrid Marketing Co.’s Director of Content, Aaron Rosenbluth, and Ajoya Brand’s CEO, Joey Gindi, trace the evolution of communication from traditional methods to today’s digital platforms. They examine the impact on personal relationships, societal dynamics, and cultural norms. Tune in to understand how technology is not just changing how we talk, but also how we connect and live.
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    38 mins
  • Building a Scalable Cannabis Business: Your Essential Tech Toolkit

    Building a Scalable Cannabis Business: Your Essential Tech Toolkit
    Nov 6 2023
    Join us for an enlightening discussion on the intersection of technology and the burgeoning cannabis industry. Hosted by Jen Lamboy, the Director of Strategy at Hybrid Marketing Co., this episode delves deep into the essential tech toolkit required to build and scale a successful cannabis business. With insights from industry experts like Eric Mercado of Terpli and West Paschal of AlpineIQ, you’ll gain a comprehensive understanding of the tools and strategies that are shaping the future of cannabis entrepreneurship.
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    55 mins