How to Stop Attracting Bad Patients with Your Marketing | Dental Marketing Heroes Webinar

In this comprehensive 30-minute webinar, Ian Cantle of Dental Marketing Heroes explores strategies to stop attracting undesirable patients to your dental practice through marketing.

This session covers identifying 'bad patients,' understanding their characteristics, and implementing actionable marketing strategies to attract ideal patients instead. Key points include crafting a core message, analyzing current marketing effectiveness, enhancing patient experience, and measuring success for continuous improvement.

Join us to create a tailored marketing plan that ensures your practice attracts and retains the right kind of patients.

00:00 Introduction to Attracting the Right Patients

02:46 Understanding the Problem: Defining Bad Patients

03:30 Common Types of Bad Patients

16:57 Identifying Your Ideal Patients

18:12 Crafting Your Core Message

20:06 Analyzing Your Current Marketing

22:59 Effective Marketing Strategies

25:20 Screening and Enhancing Patient Experience

28:30 Measuring Success and Adjusting Strategies

30:26 Conclusion and Next Steps

32:24 About Dental Marketing Heroes

33:57 Upcoming Webinar: Does Your Dental Marketing Suck?

Check out all our upcoming webinars and recordings here: https://dentalmarketingheroes.com/dental-marketing-webinars/

Schedule a complimentary discovery call with Ian Cantle here: https://dentalmarketingheroes.com/schedule-a-discovery-call/

Unlocking the Power of Google Ads for Your Dental Practice

Boost Your Dental Practice And Attract More Patients!

In this episode of The Dental Marketing Heroes Podcast, host Ian Cantle dives deep into the world of Google Ads to reveal how dental practices can utilize this powerful tool to attract more patients and grow their business. From understanding the basics to avoiding common pitfalls and leveraging advanced strategies, Ian provides invaluable insights and actionable advice to help you get the most out of your Google Ads investment.

Here's what we'll be covering in this podcast:

• Unlocking the Power of Google Ads
• Basics of PPC and Google Ads
• Why Incorporate Google Ads in Your Marketing
• Google Ads Mistakes to Avoid
• Success Ingredients for Google Ads
• Key Performance Indicators and Tracking
• Continuity and Relevance in Ad Campaigns
• Writing Effective Ads
• Optimizing Your Landing Pages
• Lead Flow Management
• Getting Started with Google Ads
• Questions to Ask Your Google Ads Provider
• Conclusion

To get help with your Google Ads schedule a free consultation at: https://dentalmarketingheroes.com/schedule-a-discovery-call/

Mastering Email Marketing for Dental Practices

In this episode of The Dental Marketing Heroes Podcast, Ian Cantle, the President and Chief Marketing Strategist at Outsourced Marketing and Dental Marketing Heroes, shares invaluable insights on leveraging email marketing to drive reactivations, leads, and referrals for dental practices. Learn about the essential email campaigns every dentist should implement and the steps to effectively use email marketing to boost patient engagement and retention.

Here's what's covered in this podcast:

• Why Email Marketing
• Truth About Email Marketing for Dentists
• Reasons Dentists Often Avoid Email Marketing
• Keys to Successful Email Marketing
• Why Dentists Need Email Marketing
• Email Campaigns to Implement
• Steps to Effective Email Marketing
• Getting Started with Email Marketing
• Conclusion and Free Offer

SEO For Dentists

Are you ready to transform your dental practice's online presence in 2024? Join Ian Cantle, founder and chief digital marketing strategist at Dental Marketing Heroes, as he dives deep into one of the most impactful marketing strategies for dental practices: Search Engine Optimization (SEO).

In this comprehensive exploration of the topic, you'll gain operational insights and actionable steps to elevate your dental practice's online visibility, attract new patients, and enhance profitability. Here’s what you can expect:

Main Topics Covered:

• What is SEO and What Happens When You Search? - Understanding the fundamentals of SEO and its role in online searches.
• Why You Shouldn't Ignore SEO - The critical importance of SEO for modern dental practices.
• Is SEO Dead? - Debunking myths and understanding the current state of SEO.
• SEO Tactics to Avoid in 2024 - Common pitfalls and outdated tactics that could harm your practice.
• The New SEO Formula for Dental Practices - Innovative strategies tailored specifically for dental practices.
• How to Implement SEO Effectively - Practical steps for on-site and off-site optimization.
• Tools and Resources for SEO Implementation - Software and services that can streamline your SEO efforts.
• Tips for Measuring and Tracking SEO Success - Key metrics to monitor and how to gauge your progress.

Here's what you'll get out of this podcast episode on SEO:

1. Increased Online Visibility: Learn how to rank higher on search engines, making it easier for potential patients to find you.
2. Enhanced Credibility: Uncover how to build a strong online presence that establishes trust with search engines and prospective patients.
3. Patient Growth and Retention: Strategies to attract more new patients and retain existing ones by appearing at the top of search results.
4. Higher Return on Investment: Understand the cost-efficiency of SEO and how it can bring consistent, long-term benefits compared to other marketing strategies.
5. Tools and Techniques: Gain insights into the best tools and practices for successful SEO implementation.
6. Expert Guidance: Benefit from Ian Cantle’s wealth of experience and learn proven techniques to optimize your website and improve your practice’s digital footprint.

Don’t miss this opportunity to take your dental practice to new heights! Register now and ensure your practice thrives in 2024 and beyond.