The Digital Apprenticeship Podcast  By  cover art

The Digital Apprenticeship Podcast

By: Stephanie Trinder Digital Marketer and Business Consultant
  • Summary

  • Are you a tradie relying on word of mouth to find work? Are you spending time and money on social media but not seeing results? Are you feeling overwhelmed and confused about what to do next? If so, this is the podcast for you!

    In this podcast, I’ll cover important elements of digital marketing in a clear format. I'll help you use tools like social media, website and email to gain visibility in your trade industry, generate new leads and put money in your bank account.

    Join me as I sit down with some of the most inspiring and successful tradespeople to discover how they leveraged digital marketing to build their businesses from the ground up. You'll leave feeling motivated and equipped to DIY your digital marketing.

    © 2023 The Digital Apprenticeship Podcast
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Episodes
  • Uncomplicated SEO Tactics To Increase Your Brand Exposure With Harry Sanders
    May 10 2021

    Harry Sanders is the director and founder of StudioHawk, the largest specialised SEO company in Australia. StudioHawk is renowned for delivering an honest, results driven service and Harry and his team have won several awards for their SEO work and education, it’s their bread and butter. In todays episode, Harry shares:

    • Why Search Engine Optimisation (SEO) is important for your trade business
    • Where to start with SEO: the three elements you should be focusing on, minus the fluff
    • The SEO tools you need to help improve your Google search ranking
    • Harrys tips for improving the quantity and quality of your website traffic, including how to prime your website for discoverability


    CHECK OUT STUDIO HAWK: Website: https://studiohawk.com.au SEO Course: https://hawkacademy.co

    WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

    WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here www.thedigitalapprenticeship.com.au/ebook

    SHOW NOTES (including a blog post of this episode and all links and resources) can be found here www.thedigitalapprenticeship.com.au/23

    HOW TO SUPPORT THE SHOW:

    • Write a review
    • Subscribe so you never miss an episode
    • Screenshot as you listen, share to your social media and tag me so I can repost


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    28 mins
  • Behind The Facade: The Render X Story With Matt Jamieson
    May 3 2021

    Matt Jamieson is the director of Render X, a creative rendering business based on the Gold Coast of Australia. Over the past 10 years, Matt has earned expert reputation- known for delivering high-end, noteworthy finishes. He has built an impressive portfolio working with Dior, Homebodii, Sabo Skirt, Rick Shores, ABI Interiors, the Tweed Terrace House and more.

    Heres how he did it…


    CONNECT WITH MATT: Website: https://www.renderx.com.au/ Instagram: https://www.instagram.com/render.x/

    WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

    WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

    SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/22

    HOW TO SUPPORT THE SHOW:

    • Write a review
    • Subscribe so you never miss an episode
    • Screenshot as you listen, share to your social media and tag me so I can repost
    Show more Show less
    35 mins
  • How to Write Words That Sell with Amy Byrne
    Apr 26 2021

    So you know how to write, but do you know how to write words that persuade clients to take action? To request a quote, email, call, download that thing or hire you?

    Today I'm chatting to Amy Byrne, copywriter and director of Ambit Communications.  In this episode, Amy explains why choosing the right words for your website copy is so important. 

    She shares her best tips and advice that will help you use words to:
    - Attract clients
    - Hold their attention
    - Persuade them to take action
    - Increase your conversion and
    - Stand our from competitors 

    CONTACT AMY BYRNE: Website: https://ambitcommunications.com.au

    WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

    WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

    SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/21

    HOW TO SUPPORT THE SHOW:

    • Write a review
    • Subscribe so you never miss an episode
    • Screenshot as you listen, share to your social media and tag me so I can repost
    Show more Show less
    28 mins

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