Episodes

  • The Power of Home Staging: Revealing Real Estate's Best-Kept Secret

    The Power of Home Staging: Revealing Real Estate's Best-Kept Secret
    Sep 18 2024
    Welcome to The Digital Real Estate Playbook, your go-to podcast from Stagely.ai, the Sydney-based startup revolutionising real estate with AI-powered solutions. In this episode, we dive into the transformative impact of home staging, guided by data and insights from the National Association of REALTORS® 2023 report, Profile of Home Staging.

    Join us as we explore how strategic staging can enhance property appeal, influence buyer perceptions, and potentially boost sale prices. Discover the intersection of traditional staging techniques and cutting-edge virtual staging technology. Btw, this entire podcast is AI-generated so please let us know what you think about this format moving forward.

    ✅ Episode Highlights
    • Staging Impact: Discover how home staging significantly influences buyers' perceptions and offers.
    • Buyers' Imagination: Learn why 81% of agents believe staging helps buyers visualise living in a home.
    • Sellers' Strategies: Understand when and why sellers choose to stage homes for maximum impact.
    • Market Insights: Explore the nuances of how staging can affect sale prices and market time.
    • The HGTV Effect: Unpack the influence of TV shows on buyer expectations and the home buying process.
    • Renovation Trends: Find out why more buyers plan to remodel after purchasing.
    ✅ Key Takeaways
    1. For Sellers: Staging can enhance appeal and potentially increase sale prices, but it's essential to use it wisely.
    2. For Buyers: Balance aspirations with reality; don't let staged images or TV shows set unrealistic expectations.
    3. Strategic Use: Only 23% of seller agents stage every home, using staging strategically to highlight features or boost lingering listings.
    4. Market Influence: Staging's impact varies by market conditions; it's more effective in slower markets.
    5. Visual Appeal: High-quality photos and videos have a significant impact on buyers, more so than virtual tours.
    6. Post-Purchase Trends: 51% of buyers plan renovations after purchase, influenced by staged homes and TV shows.
    Whether you're a real estate professional or a homeowner looking to sell, this episode will equip you with valuable insights and actionable strategies to harness the power of home staging in today's competitive market. Stay tuned for more episodes of The Digital Real Estate Playbook, your resource for expert advice and the latest trends in the digital real estate landscape.

    About The Digital Real Estate Playbook
    The Digital Real Estate Playbook is a podcast created by Stagely.ai, a start-up based in Sydney, Australia, that leverages AI for residential real estate digital list management for lease and sale end-to-end. Our mission is to provide actionable insights and expert advice on the latest trends and innovations in the real estate industry.

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    Contact Us
    If you have any questions or topics you'd like to discuss on the podcast, please contact us podcast@stagely.ai. We'd love to hear from you!
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    9 mins