Are you losing thousands in revenue because you can't answer every call? You're not alone—and there's finally a solution.

In this episode of The Digital Remodeler, host Carl interviews Ryan Thomas from Serica Marketing about a critical problem most contractors don't even realize they have: the massive revenue loss from missed calls and voicemails that never get returned.

THE HARD TRUTH ABOUT MISSED CALLS:

• 75-80% of callers don't leave voicemails—they just call the next contractor
• If you wait 5 minutes to respond, conversion rates drop 10X
• Waiting 30 minutes? You're essentially talking to a cold lead (100X harder to convert)
• Responding within 1 minute increases conversions by 398%

REAL NUMBERS FROM A REAL CONTRACTOR: Ryan breaks down how one septic contractor was missing 10 calls per month, costing him $28,000-$30,000+ annually in lost revenue. That's money walking out the door simply because the phone wasn't answered.

THE SOLUTION: AI VOICE AGENTS Unlike basic voicemail or complicated website chatbots, AI voice agents specifically handle incoming phone calls when you're busy on a job site, with another client, or after hours. These aren't the robotic systems from 10 years ago—modern AI voices sound natural, understand context, and represent your business professionally.

WHAT YOU'LL LEARN:

✅ Why speed-to-lead is now measured in seconds, not minutes

✅ The psychology of why customers won't wait for callbacks anymore

✅ How AI voice agents qualify leads and move them through your sales process ✅ Real ROI calculations for contractors of different sizes

✅ Simple implementation (can be done in about a week)

✅ How to customize AI to match your business culture and voice

WHO THIS IS FOR: Established contractors generating $500K+ annually who are investing in marketing but frustrated by missed opportunities when calls go unanswered. If you're paying for leads through Google, Facebook, or other channels, this is critical.

TAKE ACTION:

🔹 Try the AI Voice Agent Calculator: aivoiceforcontractors.com

🔹 Schedule a Strategy Session: remodelingmarketingteam.com/get-started

🔹 Call for Consultation: 888-350-7859

Whether you're a remodeling contractor, septic service, HVAC company, or any home service business, this episode reveals why answe

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Episode Description:

There's a massive shift happening in the remodeling industry—and if you're not tapping into it, you're leaving serious money on the table.

Today's homeowners aren't just looking for beautiful kitchens and updated bathrooms. A growing segment of high-value clients are seeking contractors who share their environmental values and can deliver sustainable, eco-friendly solutions without compromise.

In this episode, we're diving deep into how to position your remodeling company as a leader in green building and use your eco-friendly practices as a powerful marketing advantage.

What You'll Discover:

🌱 The Marketing Opportunity in Sustainable Remodeling

• Why eco-conscious consumers represent a loyal, high-value market segment
• How environmental responsibility has become non-negotiable for today's homeowners
• The difference between surface-level claims and authentic green building practices

🏗️ Materials and Methods That Matter

• Reclaimed wood and recycled materials
• Low-VOC paints and Green Guard certified finishes
• FSC-certified timber and eco-friendly insulation
• High-efficiency HVAC systems and energy-saving construction techniques
• Deconstruction vs. demolition strategies
• Water-saving fixtures and waste management systems

💡 How to Connect With Eco-Conscious Homeowners

• Being transparent about material sourcing
• Explaining long-term value (utility savings, improved health outcomes)
• Offering incentives for sustainable options
• Educational content that positions you as the expert
• Why this audience is extremely loyal and values-driven

📖 The Power of Storytelling

• Why "stories sell, facts tell"
• How to share your company's "why" behind green practices
• Demonstrating real impact through customer testimonials
• Building trust through clarity and consistency

🏆 Certifications as Marketing Assets

• LEED (Leadership in Energy and Environmental Design)
• Energy Star certification
• Green Guard certification
• FSC (Forest Stewardship Council)
• How to promote these credentials across all marketing channels
• Educating homeowners on what certifications actually mean

🎯 Brand Alignment Strategies

• Using consistent eco-themed visuals and language
• Sharing behind-the-scenes sustainability efforts
• Hosting community events focused on green building awareness
• What to avoid: greenwashing and generic content

📸 Showcasing Your Green Projects

• Before and after transformations highlighting sustainable materials
• Video testimonials focused on health improvements and energy savings
• Case studies that walk through your eco-friendly process
• Content that proves expertise AND inspires new clients

Key Takeaways:

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

What does it take to transform from a carpenter into a successful remodeling business owner? Chris Mousley, founder of Crossbeam Builders, shares his 15-year journey of building a thriving custom home and remodeling company in Park City, Utah — all while maintaining the craftsmanship and client relationships that matter most.

In this episode, Chris reveals the systems, strategies, and hard-earned lessons that took his business from a bootstrap startup to a company handling luxury remodels and multi-million dollar custom homes.

Guest Bio: Chris Mousley is the founder of Crossbeam Builders, a custom home and luxury remodeling company based in Park City, Utah. Since 2010, Chris has built a reputation for exceptional craftsmanship paired with transparent communication and client-focused service. His company serves the resort community with projects ranging from high-end bathroom remodels to multi-million dollar custom homes.

Show Notes with Timestamps:

[00:00] Introduction and welcome

[00:29] Chris's background and founding Crossbeam Builders in 2010

[00:58] The service vs. craftsmanship paradox in construction

[02:00] Why client relationships matter as much as the end product

[02:28] Building a business around connection and service

[04:29] What successful projects look like: high fives and five stars

[06:11] Early painful lessons: end-of-project negotiations

[07:01] The importance of setting boundaries with clients

[08:23] Biggest risks in the first five years

[08:49] Bootstrap startup challenges and cash flow management

[09:43] The $40K lesson: having financial lifelines

[11:18] Transitioning from technician to systems thinker

[12:13] Implementing QuickBooks and early business systems

[12:45] Learning about Gantt charts and project scheduling

[14:14] The biggest game-changer: transparent scheduling

[15:15] The power of daily logs and documentation

[17:03] Maintaining quality across diverse project types

[18:20] Managing remote projects through technology

[19:42] The importance of owning problems and finding solutions

[20:26] Key metrics: job costing and overhead understanding

[22:09] Adopting new technology and AI in the business

[23:20] Using AI for research and client communication

[24:50] Challenges with adopting

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Are you ready to dominate your local remodeling market in 2026? Discover how to build a powerful lead generation ecosystem that drives predictable growth and eliminates the guesswork from your marketing.

In this comprehensive episode, Carl Willis, CEO of Remodeling Marketing Team and internationally recognized digital marketing expert, reveals the exact blueprint successful remodeling contractors are using to double their lead volume and close more high-value projects.

What You'll Learn:

✅ Why 70% of homeowners decide who to hire BEFORE they ever call

✅ How to leverage AI-driven search to appear in Google's recommendations

✅ The 6-channel marketing stack every remodeler needs in 2026

✅ Real case study: How one 30-year remodeling company doubled leads in 6 months

✅ SEO strategies that turn blog posts into your #1 salesperson

✅ Pay-per-click tactics that accelerate growth without wasting budget

✅ Review and referral systems that create omnipresence in your market

✅ Why single-channel marketing is killing your growth potential

Critical 2026 Market Shifts:

• 60%+ of searches now end without clicking a website (AI overviews are changing everything)
• Homeowners require 10-12 brand touchpoints before conversion
• Multi-channel ecosystems are no longer optional—they're foundational

Who This Is For: Established home remodeling contractors generating $500K+ annually who are serious about scaling their business with predictable, quality leads through proven digital marketing strategies.

Real Results: See how Capital Improvement, a 30-year exterior remodeling company, sold more sunrooms in one year than in their entire company history by implementing a complete marketing ecosystem.

Your Next Step: Ready to blueprint your 2026 lead generation strategy? Book a complimentary strategy session to get a personalized review of your current marketing ecosystem. We'll identify gaps and show you exactly what to do next—no pressure, just clarity.

Visit: remodelingmarketingteam.com/get-started

Note: We work exclusively with remodeling companies doing $500K+ in annual revenue and investing $1,500+ monthly in marketing. One contractor per market.

About the Speaker: Carl Willis has been marketing online since 1997, is the author of "Internet Marketing for Home Remodeling Companies," international keynote speaker, and recognized authority on

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Episode Description

A homeowner asks Google: "Who's the most trusted bathroom remodeler near me with five-star reviews?" Within seconds, they get an AI-powered summary showcasing three remodelers—without clicking a link. That's happening right now.

Google's Gemini AI is the new gatekeeper between your remodeling business and your next customer. If you're not adapting, you're already behind. Learn how local SEO shifted from keywords to context, why your total online footprint matters more than your website, and the mistakes killing rankings in 2025.

Formula: Content + Consistency + Channels = Visibility. Visibility + Trust + Relevance = Customers.

Show Notes

The New Reality (00:00)

• Homeowner asks complex question; AI delivers instant summary without clicks
• Google's Gemini AI is now the gatekeeper for local search
• If you're not adapting, you're already falling behind

From Keywords to Context (01:26)

• AI interprets your site, doesn't just read it
• You're ranking for relevance, trust, and helpfulness across your entire digital ecosystem
• Not just your website—AI evaluates your total online footprint

The Marketing Footprint (03:16)

• Your website is one thread; the web includes: Google Business Profile, social media, reviews, videos, local affiliations
• If AI can't see you, it can't recommend you
• Competitors with richer footprints win—even with worse craftsmanship

Emotional Intelligence Meets AI (04:59)

• AI picks up on emotional triggers: peace of mind, trust, transformation
• Content that makes people feel ranks better
• Share customer success stories and address homeowner fears

Frequency & Freshness Matter (06:38)

• Dormant digital presence = defunct business
• Post weekly: project updates, blogs, Google Business Profile posts, videos
• Commit to one meaningful content update every week

Case Study: Two Remodelers (07:52)

Elite Interiors (Visible): Active YouTube, weekly Google updates, 300+ reviews, Facebook engagement Classic Renovations (Invisible): Website from 2018, one recent review, no social content, blog dead since 2020

Common Mistakes Killing Rankings (10:58)

• Inconsistent content and posting gaps
• Outdated/inconsistent NAP across platforms
• Buying fake reviews (AI knows)
• No mobile experience (80% search on mobile)
• No customer education content

What AI Looks For (12:23)

• Consistent content (shows you're active)
• Video/imagery (emotional connection)
• Community involvement (authority)
• Reviews and responses (credibility)
• Backlinks from real sites (reinforces authority)

Future-Proofing (13:46)

• Voice search will dominate
• Video search gaining traction

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Your customers are searching. The question is: will they find you? If you're a remodeling or construction business owner, you know that word of mouth only goes so far. Today, your next client is pulling out their phone and typing "kitchen remodeler near me" into Google. Are you showing up, or is your competitor taking that lead?

In this essential episode of The Digital Remodeler Podcast, we deliver a no-fluff playbook for choosing the right local SEO agency wisely. Because hiring an SEO agency is no small decision—choose the wrong one and you could waste thousands of dollars. Choose the right one and you'll unlock consistent, high-quality leads month after month.

Search has changed, and local SEO is no longer optional—it's your new front door. But too many remodeling business owners assume SEO is one universal discipline when the difference between local SEO and national SEO is as significant as the difference between building custom homes and selling modular floor plans. Both require skill, but the strategy, tools, and outcomes are very different.

Whether you're a kitchen remodeling specialist, bathroom renovation contractor, or full-service construction company, this episode will help you understand what local SEO really means, how to vet agencies like a pro, what questions to ask before signing a contract, and how to track whether your investment is actually paying off.

You'll discover the critical distinction between local SEO (optimizing for homeowners two miles away) and national SEO (optimizing for people you'll likely never serve), five red flags that signal a bad SEO agency, twelve strategic questions to ask before hiring any firm, what to expect from a legitimate SEO partner, and how to track the right metrics that drive real return on investment.

We'll expose the most common mistakes remodelers make—from falling for "guaranteed rankings" promises to hiring agencies that serve your competitors. You'll learn why most agencies are technicians (they know how to push buttons) rather than practitioners (they understand your business), and why that distinction matters when you're trusting someone with your growth engine.

Plus, we'll cover the high-performing local SEO process from discovery to execution, the core deliverables you should expect, whether you still need paid ads alongside SEO, and the difference between hiring an SEO agency versus a fractional CMO. Because marketing is not just what you say—it's how you grow.

Stop sitting on page three of Google while your competitors capture leads. Learn how to choose a strategic partner who behaves like a business growth partner (not a vendor), speaks in business terms (not jargon), and focuses on lead quality (not just traffic). This is a stewardship decision—and it's time to lead both online and offline.

Ready to Lead Both Online and Offline?

You didn't build your remodeling business to sit on page three of Google. SEO is not a gamble—it's a stewardship decision. As the leader of your company, you're responsible

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

When you're remodeling a bathroom for a homeowner, that project is deeply personal. You're not just transforming square footage—you're reshaping how homeowners feel about their homes and themselves. It's an emotional journey that requires trust, expertise, and understanding. So why do so many remodeling company owners hand the keys to their brand and lead generation over to agencies that simply don't understand the stakes of these transactions?

In this critical episode of The Digital Remodeler Podcast, we expose the most common pitfalls remodelers make when hiring a marketing firm—and more importantly, how you can avoid them. Because hiring the wrong marketing partner doesn't just hurt your wallet. It slows your growth, confuses your prospects, undermines trust, and steals your time. Worse, it distracts you from doing what you do best: running a world-class remodeling company.

Whether you're a bathroom remodeling specialist, kitchen renovation contractor, or full-service residential remodeler, this episode will help you identify the red flags that signal an agency doesn't understand your business and equip you with the questions you need to ask before signing any contracts.

You'll discover the seven deadly mistakes remodelers make when choosing marketing partners: working with agencies that sell tactics instead of strategy, partnering with firms that don't understand the emotional psychology of remodeling buyers, tolerating poor communication that leaves you chasing reports and interpreting data alone, accepting misaligned metrics that celebrate vanity numbers instead of qualified leads, underestimating the power of ecosystem marketing, hiring agencies with no local nuance or connection to your market, and choosing tech-focused button pushers instead of strategic growth partners.

We'll walk you through real-world examples of how these mistakes manifest—from prepackaged SEO that ignores local buying behavior to tone-deaf marketing campaigns that repel leads instead of attracting them. You'll learn the difference between technicians (who know how to run ads) and practitioners (who know how to generate profitable, qualified leads that turn into high-margin bathroom remodels).

Most importantly, you'll get a comprehensive checklist to evaluate potential marketing partners before you hire them—or to assess whether your current agency is truly serving your business. Because the right marketing partner doesn't take over—they equip you. They don't just make the phone ring—they help you turn calls into contracts and projects into referrals.

Stop wasting time and money on marketing agencies that don't understand the remodeling industry. Learn how to identify and partner with a true growth partner who thinks like a fractional CMO, not just a vendor.

Show Notes

Introduction: The Personal Nature of Bathroom Remodeling (00:01)

• When remodeling a bathroom, the project is deeply personal—you're in their home
• Dealing with someone's home is an emotional project
• Not just transfo

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

In the siding business, most contractors know the rhythm all too well: spring hits and the phone doesn't stop ringing. By midsummer, you're working seven days a week just to keep up. Then fall slows, winter stalls, and suddenly you're wondering how to keep your crews busy until the weather breaks again. That feast-or-famine roller coaster is exhausting—and it's also completely unnecessary.

In this game-changing episode of The Digital Remodeler Podcast, we reveal exactly how top-performing siding companies have figured out how to smooth out the curve and create a steady stream of qualified leads 12 months a year. They've stopped relying solely on referrals or seasonal advertising and have built what we call a "marketing ecosystem"—a connected set of channels and tactics that consistently puts them in front of the right prospects at the right time with the right message.

Whether you're a siding contractor, roofing professional, or exterior remodeling specialist, this episode will show you the proven system successful remodelers use to generate consistent leads without door knocking or seasonal panic. You'll discover the four lead-generating channels top siding companies rely on, the conversion tactics that turn inquiries into signed contracts, and a real-world case study showing what happens when it all comes together.

We'll walk you through Google Ads strategies that turn every dollar into $3-$7 in return, Local Service Ads that deliver pre-qualified leads with higher conversion rates, reputation management tactics that make your credibility skyrocket, and SEO strategies that build long-term marketing equity. You'll also learn about content footprints, offer hooks, trust assets, and how to map the entire customer journey from awareness to loyalty.

Plus, we'll share a mini case study of "Evershield Siding Company"—a 12-person team that increased leads 45% year-over-year, decreased cost per lead by 28%, and raised close rates from 23% to 34% by deploying the 4-channel system we outline in this episode. Their winter months now bring in enough work to keep all crews employed full-time.

If you're tired of the feast-or-famine cycle, crew layoffs in the off-season, and scrambling when a channel dries up, this episode provides the blueprint for predictable lead flow that creates long-term stability for your siding business.

Show Notes

Introduction: The Siding Contractor's Seasonal Struggle (00:00)

• Spring: phones ring nonstop
• Midsummer: working seven days a week just to keep up
• Fall: business slows down
• Winter: stalls completely, wondering how to keep crews busy
• The feast-or-famine roller coaster is exhausting—and unnecessary
• Top-performing siding companies have figured out how to smooth the curve
• Creating steady stream of qualified leads 12 months a year
• They've stopped relying solely on referrals or seasonal advertising

The Marketing Ecosystem Concept (00:00)

• Built a "market

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA