• The Truth About Scaling a Digital Agency from Zero to 7 Figures in Two Years With Dan Page
    Jul 9 2024

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    Welcome to a transformative episode of the Digital Revolution Podcast with Eli Adams, featuring the remarkable Dan Page, COO of Scroll and a visionary in the digital marketing realm. Dive into the insights of a leader who has seamlessly scaled an agency from the ground up and is reshaping the landscape of digital advertising.

    Episode Highlights:

    • Journey from Solo Entrepreneur to Digital Leader: Discover how Dan transitioned from early entrepreneurship ventures to leading a successful digital marketing agency.
    • Strategic Agency Growth: Learn the secrets behind scaling an agency to seven figures in less than two years and the pivotal decisions that spurred growth.
    • Innovative Marketing Techniques: Dan shares cutting-edge strategies in digital marketing, focusing on sustainability and high impact.

    In-Depth Discussion Points:

    • Building a Client Base: Strategies for acquiring and retaining clients in a competitive digital space.
    • The Role of Content Creation: Exploring how strategic content contributes to agency success.
    • Future of Digital Marketing: Predictions on evolving trends and technologies that will define the future of the industry.

    Essential Advice for Digital Marketers:

    • Pick key areas to master within digital marketing to optimize growth and efficiency.
    • Understand the importance of adapting to changes in the digital landscape to stay ahead.

    Join us as Dan Page not only shares his professional journey but also offers invaluable advice for budding entrepreneurs and established marketers alike. Whether you’re managing a startup or a flourishing agency, Dan’s insights provide a roadmap to enhanced strategy and success in the digital world.

    Tune in to harness the full potential of digital marketing with Dan Page on the Digital Revolution Podcast with Eli Adams.

    Get In Touch With Dan:
    LinkedIn: https://www.linkedin.com/in/danielmpage/
    Website: https://joinscroll.com/
    Website For Agencies: https://scrollagencyaccelerator.com/

    Don't forget to help us grow by subscribing and liking us on YouTube!

    Go to TheDigitalRevolutionPodcast.com to learn more!

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    59 mins
  • Building a $50 Million Marketing Empire With Corey Hayes
    Jul 2 2024

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    In this compelling episode of the Digital Revolution Podcast, host Eli Adams welcomes Corey Hayes, the dynamic CEO of Get X Media.

    Corey brings over two decades of experience in empowering Canadian businesses through advanced digital marketing strategies. His leadership at Get X Media has contributed to generating over $50 million in client revenue, supporting small businesses throughout Canada to reduce their failure rates with cost-effective marketing solutions.

    Key Highlights:

    •Journey to Success: Corey shares his early beginnings as a teenage coder, turning his passion for web design into a prosperous career that aids business owners in thriving online.
    •Global Experiences: From overcoming setbacks while living in Venice Beach, California, to adjusting business operations across time zones in Thailand, Corey’s international adventures provide a backdrop to his success and insights into flexible business management.
    •Navigating Changes: Discussing the impact of COVID-19 on business dynamics, Corey reflects on how internal shifts towards digital marketing have opened new avenues for growth during challenging times.
    •Embracing AI: Corey explores the transformative potential of AI in SEO and digital marketing, advocating for proactive adaptation to stay ahead in the industry.

    Corey’s Key Strategies for Business Owners:

    •SEO Over PPC: Corey emphasizes the long-term benefits of SEO compared to the temporary gains from pay-per-click advertising, advocating for sustainable business growth.
    •Client Engagement: Highlighting the importance of customer interaction, he suggests regular updates and outreach to maintain and enhance business relationships.
    •Holistic Marketing: By adopting a comprehensive approach to digital marketing, Corey advises on integrating various strategies to ensure a cohesive and effective marketing plan.

    Dive into this episode to gain invaluable insights from a seasoned expert on navigating the ever-evolving landscape of digital marketing and business development.

    Whether you’re a budding entrepreneur or a seasoned business owner, Corey’s experiences and advice are sure to inspire and guide you towards your next big achievement in the digital world.

    Get In Touch With Corey:
    LinkedIn: https://www.linkedin.com/in/coreyrhayes/
    Website: https://getxmedia.com/

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    Go to TheDigitalRevolutionPodcast.com to learn more!

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    48 mins
  • Emotional Branding and Community Building with Nick Stagge
    Jun 25 2024

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    In this episode of The Digital Revolution Podcast, we explore Nick Stagge's unique insights as an exceptional entrepreneur and marketing leader. Nick shares his journey through the marketing world, his work with big brands like GoPro and Skullcandy, and his current ventures at The Grounded Company and Underground.

    Overcoming Challenges with Unique Strategies

    •Nick discusses the importance of utilizing your limitations to your advantage, especially when you’re a smaller player in the market.
    •He emphasizes doing things that do not necessarily scale but make a significant impact, such as personal gestures towards customers, which large companies typically overlook.

    Career Journey and Major Transitions

    •Nick recounts his transition from various roles in significant companies, dealing with the challenges and risks of moving toward digital marketing.
    •He shares stories about his early career steps, including his bold move to become a store manager with minimal experience but a lot of determination.

    The Role of Content and Community

    •According to Nick, the future of marketing lies in content creation that targets the audience more personally and directly, moving away from broad targeting due to changes in digital advertising platforms.
    •He highlights the power of building a community and nurturing relationships as the foundation of effective marketing.

    Mental Health Advocacy

    •Nick opens up about his commitment to mental health advocacy through his work with We Are Mind, emphasizing the importance of creating open dialogues about mental health issues.

    Strategic & Tactical Marketing Advice

    •Nick provides tactical advice for business owners, suggesting that they focus on authenticity and community engagement rather than just scaling operations.
    •He encourages businesses to attend events, engage personally with customers, and leverage unique marketing tactics that set them apart from larger competitors.

    The Future of Marketing

    •Nick predicts a shift towards more content-driven marketing strategies where brands must create content that appeals directly to their target audience’s emotions.
    •He believes that understanding and tapping into customers' emotional triggers will become even more crucial in the evolving digital landscape.

    Nick’s insights provide a rich resource for business owners and marketers looking to deepen their understanding of strategic PR and marketing in a digital world. His emphasis on authenticity, strategic content creation, and personal engagement offers valuable lessons for anyone looking to enhance their business’s digital presence.

    Get In Touch With Nick:
    LinkedIn: https://www.linkedin.com/in/nbstagge/
    Website: https://www.thegroundedcompany.com

    Don't forget to help us grow by subscribing and liking us on YouTube!

    Go to TheDigitalRevolutionPodcast.com to learn more!

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    1 hr and 14 mins
  • Unlocking PR Potential: AI, Media, and Beyond with Shante Micah
    Jun 18 2024

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    Welcome to a captivating episode of the Digital Revolution Podcast, where today’s focus is on the dynamic world of public relations and its intersection with digital innovation. Host Eli Adams is thrilled to introduce Shante Micah, a seasoned PR strategist and founder of Good News.

    In this deep dive, Shante shares her extensive experience and insights, exploring how PR is evolving with new technologies like AI and how it integrates with digital marketing strategies.

    In this episode:

    •Shante discusses the growing importance of understanding and utilizing AI in public relations to enhance media relationships and streamline processes.
    •Insights into how PR and digital marketing are blending, offering businesses innovative ways to increase their visibility and credibility.
    •A look into Shante’s professional journey, from early ambitions to leading a successful PR strategy firm, highlighting her pivot from traditional broadcasting to PR.

    Listeners will also gain:

    •Practical advice on how businesses can leverage PR for substantial visibility without the need for large agency budgets.
    •Tips on creating effective media pitches and understanding the needs of journalists to maximize media opportunities.
    •Strategies for utilizing PR to not just gain media placement but to genuinely engage and build lasting relationships with audiences.

    Connect with Shante Micah:

    •LinkedIn: https://www.linkedin.com/in/shantemicah/
    •Instagram: https://higoodnews.com/

    For those looking to deepen their PR knowledge, Shante’s book “PR Power Play” provides a comprehensive guide to leveraging media effectively. This episode is a must-listen for anyone interested in the cutting-edge of PR and digital marketing.

    Tune in to enrich your understanding and apply these insights to your digital strategy!

    Don't forget to help us grow by subscribing and liking us on YouTube!

    Go to TheDigitalRevolutionPodcast.com to learn more!

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    53 mins
  • Beyond the Cart: E-Commerce Mastery with Trevor Crump
    Jun 11 2024

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    In today’s episode of the Digital Revolution Podcast, we dive into the world of e-commerce with Trevor Crump, a seasoned entrepreneur who has significantly influenced the industry through his multiple ventures.

    Trevor shares his journey from managing three businesses at the same time to optimizing e-commerce strategies and the pivotal role of storytelling in marketing. Here are some highlights from our conversation:

    •Trevor’s Business Philosophy: Trevor emphasizes the importance of storytelling in marketing, regardless of your budget. He believes that the ability to craft compelling narratives is what sets a business apart in a saturated market.

    •Parallel Business Ventures: All of Trevor’s businesses are interconnected, enhancing efficiency and strategic alignment. He discusses how each venture supports and drives growth in the others, illustrating the power of synergy in business operations.

    •Personal Insights and Family: As a dedicated family man, Trevor shares how he balances his professional life with personal commitments, offering a glimpse into the human side of entrepreneurship.

    For more insights from Trevor Crump, and to learn about how storytelling can transform your business strategy, tune in to this inspiring episode.

    Remember, whether you’re a budding entrepreneur or an established business owner, there’s something in this episode for everyone looking to make a mark in the digital space.

    Let’s dive in and explore the strategies that have propelled Trevor’s businesses to success and how you can apply them to your own ventures.

    Connect With Trevor:
    LinkedIn: https://www.linkedin.com/in/trevorcrump/
    Website: https://www.bestie.ai/

    Don't forget to help us grow by subscribing and liking us on YouTube!

    Go to TheDigitalRevolutionPodcast.com to learn more!

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    54 mins
  • From Agency CMO at Orange Soda to Kizik: Alex McArthur’s Marketing Journey
    Jun 4 2024

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    In this exciting episode, we sit down with Alex McArthur, a seasoned marketing executive known for his transformative roles at Purple and Kizzik. Alex shares his journey, insights, and strategies that have driven high growth and brand recognition in the competitive digital marketing landscape.

    Highlights from the Episode:

    Introduction to Alex McArthur: Learn about Alex’s background, from moving around the U.S. during his childhood to becoming a digital marketing leader.

    Journey Through Digital Marketing: Discover Alex’s path from working at Exactware to OrangeSoda, Purple, and Kizzik, and how these experiences shaped his career.

    Finding Unique Stories: Understand the importance of identifying and amplifying unique, authentic angles in marketing, using examples from Purple’s egg drop test to Kizzik’s hands-free shoes.

    Tactical Advice for Business Owners: Gain practical tips for creating memorable content, leveraging customer feedback, and focusing on core marketing channels.

    Challenges and Failures: Hear about the obstacles Alex faced in his career and how he navigated through difficult situations to find the right opportunities.

    Future of Marketing: Explore Alex’s insights on the evolving digital landscape, the balance between simplicity and connection, and the potential for service productization.

    Why You Should Listen:

    • Get inspired by Alex’s story of overcoming challenges and achieving success in digital marketing.

    • Learn actionable strategies for creating standout marketing campaigns and building strong brand identities.

    • Understand how to adapt to changing market dynamics and leverage new opportunities for growth.

    Episode Highlights:

    • Alex’s unique journey from a nuclear physicist’s son to a marketing executive.

    • The pivotal moments and decisions that led to the success of brands like Purple and Kizzik.

    • Practical advice for small business owners on how to elevate their digital presence and create impactful marketing content.

    📌 Don’t Miss This Episode If:

    • You’re a business owner looking for insights on how to stand out in a crowded market.

    • You’re interested in learning about innovative marketing strategies and the importance of storytelling.

    • You want to understand how to balance user experience with personal connection in the digital age.

    Tune in now to hear Alex McArthur’s expert insights and discover how you can elevate your marketing game!

    Connect with Alex:

    • LinkedIn

    • Email: alexmcarthur@gmail.com

    Host: Eli Adams

    Sponsored by: Fire Us Marketing - SEO Solutions for Digital Excellence

    Don't forget to help us grow by subscribing and liking us on YouTube!

    Go to TheDigitalRevolutionPodcast.com to learn more!

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    48 mins
  • From The Soviet Union To Dominating Ecommerce - With Dilyara Breyer
    May 28 2024

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    In this insightful episode of our podcast, we dive into the remarkable journey of Dilyara Breyer, a seasoned e-commerce and digital marketing leader with a rich background that spans over two decades. With an initial focus on transforming Zenni from a $40 million company into a $400 million powerhouse, Dilyara now leads the e-commerce and digital marketing efforts at the largest U.S. manufacturer of outdoor lifestyle products.

    Here are the key highlights you’ll discover in this episode:

    • Professional Journey: Starting from her early years in the Soviet Union to her significant career milestones in the U.S., Dilyara shares how her diverse cultural and professional experiences shaped her leadership style and digital marketing strategies.

    • Balancing Act: A dedicated partner and mother of two children on the autism spectrum, Dilyara discusses the challenges and triumphs of balancing a high-profile career with family responsibilities, offering insights that resonate with working parents everywhere.

    • Leadership Insights: Dive into Dilyara’s approach to leadership and innovation, particularly in establishing new departments and strategies within growing companies.

    • Future of E-commerce: Dilyara shares her thoughts on the current trends and future of e-commerce, emphasizing the importance of customer journey optimization and the potential impacts of AI on the industry.

    Whether you’re an aspiring leader, a digital marketing professional, or someone passionate about e-commerce, this episode offers valuable perspectives on navigating career challenges and embracing technological advancements.

    Join us to gain actionable insights from Dilyara Breyer’s extensive experience and innovative approaches to digital marketing and leadership.

    Connect with Dilyara:

    LinkedIn: https://www.linkedin.com/in/dilyara/

    Don't forget to help us grow by subscribing and liking us on YouTube!

    Go to TheDigitalRevolutionPodcast.com to learn more!

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    45 mins
  • Why Kason Olson Stopped Ignoring Website Compliance and Why You Should Too
    May 21 2024

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    In this episode, we're thrilled to have Kason Olson join us. Kason is a digital marketing leader from Salt Lake City, Utah, who has triumphed over challenges such as ADD, ADHD, and dyslexia to become a beacon of inspiration in the marketing world. He currently leads digital marketing at Qubescan and is the founder of Arctic Marketing Solutions.

    Highlights from the Episode:

    • Introduction to Kason Olson: Dive into Kason's background and how he overcame significant challenges to excel in digital marketing.
    • Milestone Model: Discover the three stages of Kason's innovative Milestone Model, designed to help businesses grow sustainably.
      • Stage One: Building a strong foundation with brand design, messaging, and website optimization.
      • Stage Two: Establishing trust with Google and visitors through SEO, reputation management, and compliance with WCAG and ADA standards.
      • Stage Three: Scaling businesses with paid ads, email marketing, and strategic growth initiatives.
    • Importance of Compliance: Learn about the significance of making websites WCAG and ADA compliant to avoid legal issues and enhance accessibility.
    • Tactical Advice: Practical tips for business owners who can't afford an agency. Kason shares insights on leveraging free resources, educating oneself, and utilizing online tools for effective digital marketing.

    Why You Should Listen:

    • Gain actionable insights from Kason’s vast experience in digital marketing.
    • Understand how to navigate the complexities of building and scaling a business online.
    • Learn the importance of a holistic marketing strategy and how different channels work together.

    Episode Highlights:

    • Kason’s inspiring journey from overcoming learning challenges to leading successful marketing initiatives.
    • The detailed breakdown of the Milestone Model and its application in real-world scenarios.
    • Practical advice for business owners on where to start and how to leverage free resources for digital marketing success.

    📌 Don't Miss This Episode If:

    • You're a business owner looking to enhance your online presence.
    • You’re interested in learning about innovative marketing strategies.
    • You want to understand how to make your website more accessible and legally compliant.

    Tune in now and let Kason Olson guide you through the intricacies of digital marketing, helping you pave the way to success in the digital era!

    Connect with Kason:

    • LinkedIn
    • Arctic Marketing Solutions

    Host: Eli Adams Sponsored by: Fire Us Marketing - SEO Solutions for Digital Excellence

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    Go to TheDigitalRevolutionPodcast.com to learn more!

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    48 mins