Episodios

  • Euro 2024 wrap-up: The winners and losers (on and off the pitch)

    Euro 2024 wrap-up: The winners and losers (on and off the pitch)
    Jul 26 2024
    Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers.

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    30 m
  • Cannes wrap-up 2024

    Cannes wrap-up 2024
    Jul 5 2024
    Join The Drum Network as we wrap-up Cannes Lions 2024. First, we discover The Drum's perspective of the festival with Cameron Clarke, Editor for The Drum. Then, we delve into insights of industry professionals from BrandOpus and VaynerMedia on their experiences of attending Cannes. Explore the evolving nature of the festival, the high costs associated with attending, the impact of AI on the industry, and the relevance of advertising awards.

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    55 m
  • Auto marketing 101

    Auto marketing 101
    Jun 27 2024
    Delve into the world of automotive marketing with Jack Morton, Jaywing and TRO as they unpick how auto marketing strategies are shifting away from traditional TV ads towards more experiential and digital approaches. Understand marketing for modern luxury customers, leveraging influencer partnerships, developing online showroom experiences, and executing bold sponsorship activations to engage audiences.

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    30 m
  • Podfluencers: the new era of podcast advertising with Spotify

    Podfluencers: the new era of podcast advertising with Spotify
    Jun 6 2024
    Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts.

    Hosted on Acast. See acast.com/privacy for more information.
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    55 m
  • Budget retail marketing 101

    Budget retail marketing 101
    May 30 2024
    In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment with retail marketing experts from No Brainer, Rightpoint, Stellar Search and VML. Gain insights from our guests on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust, and more data-driven growth strategies.

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    36 m
  • How to stand out in the AI market

    How to stand out in the AI market
    May 23 2024
    In the latest episode of The Drum Network podcast, we plunge into the world of Artificial Intelligence (AI) in the marketing industry with insights from marketers of top agencies. Join our guests from DEPT®, MAS, Merkle, SmartAssets, and Tangent as they delve into the current state of AI and explore how you can enhance the creative process through collaboration between humans and AI.

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    50 m
  • Data, personalization and digitization in health and pharma

    Data, personalization and digitization in health and pharma
    May 2 2024
    In the latest episode of The Drum Network podcast, we dive into the current challenges and future opportunities in healthcare marketing. New host Sam Anderson is joined by a panel of expert health marketers from Kepler, Space & Time, JACK RYAN, and Rightpoint. Discover how brands can navigate privacy regulations while still offering personalized experiences, and manage global campaigns across different compliance standards.

    Hosted on Acast. See acast.com/privacy for more information.
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    40 m
  • Community marketing 101

    Community marketing 101
    Apr 18 2024
    In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols.

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    49 m