Meet Rob, a family nurse practitioner who recently founded a men’s health and weight loss side practice. Rob has found success by following the Elite NP model, building a niche business and developing strategies to further expand his clinic. In this episode, Rob taps into Justin’s clinical and business development expertise to create punchy marketing initiatives, target potential clients, and streamline operational processes.

Tune in to learn the pros and cons of this clinical focus, with actionable tips to quickly cultivate a self-sustaining business. We cover key tactics for establishing a recurring patient base, effectively addressing unique health challenges to gain trust and loyalty.

Michael, an NP with extensive experience in geriatric medicine and exercise science, is the new owner of an independent practice specializing in weight loss medicine, functional primary care, and hormone therapies. Here, he speaks with Justin about the growing pains of his new clinic and how to make the most of his time and startup capital. This conversation highlights the importance of marketing in the growth of medical businesses, and how to tailor service menus based on the needs of served communities.

Our latest episode is an ideal case study for regimented business development. Learn how to transform your practice from a “shell” into a thriving presence within your regional market. Topics include vendor vetting processes, real estate acquisition, digital
outreach, and more.

This episode features husband-and-wife duo Megan and Jamison—two medical professionals interested in starting up a psychiatric wellness clinic. Justin provides the couple with step-by-step tips for building a business from the ground up, including strategic accreditation, identification of target populations, and insurance logistics. We address the pros and cons of Medicaid and Medicare acceptance and suggest ways to introduce supplementary services into focused practices.

Our guests are now equipped with the knowledge and confidence needed to cultivate their practice and serve patients with diverse needs. Listeners can learn how to incorporate functional medicine principles into their mental health toolkit and build trust within their client base.