The Esq Marketing Podcast  By  cover art

The Esq Marketing Podcast

By: Matthew Laurin
  • Summary

  • The Esq Marketing Podcast is hosted by Matthew Laurin where he features successful solo and SMB law firms from all over the United States.
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Episodes
  • The Best Strategies to Grow Your Network
    May 19 2021

    Brandon Leopoldus is the Founder of Leopoldus Law, a firm that works with professional athletes and businesses to increase their revenue streams while protecting their legal rights. Currently, Brandon is working with businesses to tackle COVID-19 economy issues, including applying for PPP loans, finding creative ways to remain open for business, and restructuring future agreements to plan for unexpected and uncontrollable events.

    Brandon is an advocate and lawyer for athletes and sports officials at all levels. He has represented a two-time NFL All-Pro with his off-field business and personal endeavors, resolved a six-figure personal dispute for a Super Bowl champion, and protected the intellectual property rights of an eight-year NBA veteran, among many other accomplishments. He is a Regional Captain of the Sports Lawyers Association, a part of the Athlete Outreach Committee for Merging Vets and Players (MVP), and more.

    In this episode…

    Your connections are a vital part of gaining referrals, building your client base, and growing your business. However, it’s important to remember that you’re not always in competition with anyone else. There are certain steps you can take to develop your network while fostering positive relationships with everyone inside and outside of your industry.

    According to Brandon Leopoldus, the best way to grow your business is through honesty and trust; when you create a strong relationship with clients and those surrounding your work, you’ll be able to provide better solutions and gain more referrals. Plus, you don’t have to stay within your industry to make connections. When you network with those outside of your expertise, you can expand your referral map and supply your clients with a range of resources — a win for everyone.

    In this episode of the Esq.Marketing Podcast, Matthew Laurin is joined by Brandon Leopoldus, Founder of Leopoldus Law, to talk about building your network. Brandon discusses how he scales his firm using connections, his steps for creating a strong virtual network, and how to create a “reciprocal value” network that benefits everyone. Stay tuned!

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    21 mins
  • Choosing The Right Clients Makes All The Difference
    May 14 2021

    Allison C. Shields Johs is the Founder and President of Legal Ease Consulting, Inc., where she provides business development, marketing, social media, and practice management coaching and consulting services. Allison helps lawyers improve their productivity, increase profits, and attract higher-value clients.

    Allison is a former practicing lawyer with experience as a law firm manager. Currently, she holds workshops and presentations for law firms, bar associations, and other organizations on topics including time management, social media, legal marketing, and law firm operations. In addition to the services she offers at Legal Ease Consulting, Inc., Allison provides writing and editing services to lawyers, law firms, and other professionals.

    In this episode…

    Your clients are the foundation of your law firm, and they can heavily impact the profitability and performance of your business. So, how do you identify which clients aren’t right for you? And if you’ve already taken on a client who isn’t a great fit, how do you handle it?

    Your law firm is not going to be profitable if every client is taking up twice as much time and energy as they should be. In addition to this, bad clients will distract you from focusing on higher-value clients who will bring you more referrals. According to Allison C. Shields Johs, you can avoid bad clients by following your gut instinct, enlisting the help of your associates and partners, and putting systems in place to communicate with all of your clients.

    In this episode of the Esq.Marketing Podcast, Matthew Laurin talks with Allison C. Shields Johs, Founder and President of Legal Ease Consulting, Inc., about finding the best clients for your law firm. Allison explains how to identify red flags with potential clients, tips for setting boundaries and expectations, and finding tools and systems to help you better communicate with your clients. Stay tuned.

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    28 mins
  • How to Develop Your Practice and Generate Referrals
    May 7 2021

    Natalie Harris is a Partner at Baron Harris Healey, a law firm dedicated to serving clients in the areas of advertising and marketing, intellectual property, media, e-commerce, and more. Natalie has nearly 20 years of experience defending clients who create, publish, and broadcast content in all forms of media. 

    Natalie is a member of many organizations, including the Media Law Resource Center (MLRC), the Legal Network for Gender Equity, Japan Exchange and Teaching Programme (JET) Alumni Association, and the Coalition of Women’s Initiatives in Law. Natalie has spoken at various conferences and seminars, and she has appeared in many publications, including the MLRC Media Law Letter and the Illinois State Bar Association (ISBA) IP Newsletter.

    In this episode…

    Have you ever thought about starting your own law practice? Do you want to find ways to grow your firm and generate more leads? If so, you don’t want to miss this episode of the Esq.Marketing Podcast!

    Natalie Harris has started her own law firm — and she’s here to share her expert tips on establishing your practice, discovering your niche, and gaining clients. According to Natalie, starting a firm requires more than just being a great lawyer; you have to examine finances, master outreach, and create a business development strategy. So, how can you

    In this episode of the Esq.Marketing Podcast, Matthew Laurin is joined by Natalie Harris, a Partner at Baron Harris Healey, to talk about developing your practice. Natalie discusses her experience of working in media law and starting her firm, top strategies for growing your network and gaining leads, and the goals her firm is setting to create a better environment for women and people of color in the business of law. Stay tuned.

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    22 mins

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