Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about:

• Dark green rebrands everywhere?!
• Pre-testing ads is not divisive, it’s a no-brainer
• Growing LinkedIn to build your healthcare consultancy

00:00 – Intro

02:58– Story 1 – Dark green rebrands everywhere?!

13:52 – Story 2 – Pre-testing ads is not divisive, it’s a no-brainer

29:45 – Story 3 – Growing LinkedIn to build your healthcare consultancy

47:27 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-24/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-24

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When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting.

The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time.

To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel.

Ready to smash your competitor’s PPC out of the park?

Timestamps

00:00 — Intro

01:34 — The Buyer Journey

04:21 — Competitor Research

07:33 — Ad Placement

09:57 — Ad Creative

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Every day, marketing managers contact us from businesses in traditional, “boring” industries

They’re desperate to shake up these industries and they want to know 2 things:

1. Is it possible?
2. How to do it

Today we will look at an industry where this is happening — business banking — and teach you how to disrupt your sector using digital marketing.

TIMESTAMPS

00:00 — Intro

00:59 — What are we comparing?

01:39 — Homepages and headings

02:26 — Calls to action

07:38 — Language

10:16 — Ease of Use

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