Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

Earlier on this year I took a family trip to Disney World Florida for the first time. I've never been before so I had absolutely no point of reference as to what the experience was going to be like.

It goes without saying that it was epic.

While I was out there I still carried on with my Weekly Group Coaching calls with my amazing Fearless Crew, and so after ten days at Disney I shared my business lessons with them on the call.

So, what you're listening to is me speaking on a coaching call, if it feels more/less formal that usual or different to my typical podcast recordings.

There is just incredible demand at Disney...throughout the year...ALL of the time! And despite there being four parks there are only a handful of big experience rides at each park. Which means that if you want to get onto those rides, you've got to a) upgrade to the Genie+ feature in the Disney App...which is a daily upgrade of about $36 per person (EVERY DAY!!!!)...which then unlocks Lightening Lanes.

What could you introduce into your business to give people an upgrade?

In Fearless Business I have the Group Accelerator, but if you want to hang out with me 1:2:1 then you have to upgrade to my Hybrid Coaching programme or full 1:2:1 Business Coaching.

Food at Disney is also a premium. Drinks are a premium.

With their having a captive audience you can't escape spending even more money while you're there.

Just brilliant...at every single part of Disney...just brilliant!

What I loved was the photographers throughout the parks and it was included to have your photos taken. You could approach any photographer and have your photo taken, scan your card and they'd send it into your Disney App within seconds.

Why would they do this for free? Instead of you paying for it?

Disney know that you're going to share their photos on social media and with your family, and they want those photos and Disney to be seen in the best possible light. So it's brilliant free marketing for Disney.

What could you do to encourage people to talk about and share your business and brand FOR FREE?

And FOMO is a huge part of marketing within the parks as well. The queues are long and it makes you want to go on the rides MORE not less. So if you are too cheap you're signalling to the market that you "have lots of supply" available...i.e. you're not in demand. So, why would people get FOMO when you're not in demand. Limit your supply and you'll find you have a waitlist for your services.

Disney have all sorts of marketing assets driving people towards their parks. But within 15 minutes of me leaving the park in my Uber, I received a notification asking for a review. Which got pumped straight out into social media.

How can you automate requesting review from your customers?

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

In August '23 I was particularly fortunate to be a guest on the Deep Dive Podcast with Ali Abdaal. For those who don't know Ali has 6 million subscribers to his main YouTube channel.

That one single podcast interview generated 1,500 leads for my business in the subsequent 90 days, which led to 80+ sales calls and over £150,000 in booked revenue.

It blew my mind how one podcast interview could make or break the fortunes of a business owner, and so in this episode I disect what steps I went through in order to get this podcast booked.

My blinding flash of the obvious was that it was all down to the Partnerships that I built that this podcast even came about. From doing the Key Person of Influence course ten years ago with Daniel Priestley, to my friendship with author Simon Alexanger-Ong they all played a part.

1. Be intentional about the 10-20 people you would like to partner up with and how the partnership will benefit both you and them.
2. Ensure you a rephysically in the same room with your partners regularly. Yes we live in an online world but nothing beats a hand shake and looking into someone's eyes!
3. Be helpful and add value.
4. Finding your inside man/woman.
5. The "Silver Platter" methodology for sealing a new partnership.

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

I get asked very frequently what my process is for producing a podcast episode, and in this episode of the podcast (a bit meta!!) I break it down for you.

My Podcast process is quite simple:

1. Come up with an overall topic for the episode. Generally this is either from questions I get asked throughout the week from clients and prospects or I might look for a topic on Google which is highly searched for. These are topics which I know will get traction because people are talking about the topic already.
2. Once I've chosen my topic for the podcast, I'll do a quick bit of research and write down a bullet point list of what I want to speak about. This is where frameworks are quite helpful, so something like my "Silver Platter Patnership" Framework might be made up of 5 steps. So if I do a 2 minutes introduction and backstory, along with 2 minutes for each step (or bullet point) and then 2 minutes for an outro, that equates to a nice succint 14 minute long episode.
3. I try and record monologues in one-take because I get into flow, and I'll only go back and re-record that short segment.
4. Without thinking about it I send it to my awesome Podcast Editor, James Ede, and he normally has it back to me within 48 hours.

This means I can get a very simple podcast episode up in a very short period of time.

The other things to consider on your podcast are:

1. Monologues vs Guest Interviews: I found when I was solely doing guest interviews my downloads were generally quite low because I was selecting relatively unknown people with small audiences and my guests weren't promoting the episode. When I switched to 3 monologues to every 1 guest interview my downloads went up fourfold and people enquiring after my lead magnets also shot up, plus the guest interviews got a lot more traction.
2. Platform: Choosing the right platform is paramount, originally I was on Anchor.fm which was good enough, but I didn't find the distribution was as wide as I wanted it to be, when I switched to Podbean again the management of the podcast was easier but the downloads increased dramatically because of the wider distribution.
3. Reviews: ASK PEOPLE FOR REVIEWS!!!
4. Spring Clean: Spring clean your podcast periodically. During th e100th episode relaunch I went through and SEO optimised all of the episode titles and descriptions, removed some of the lesser downloaded episodes. Ordered the episodes into seasons. And again on doing all of this the downloads went up.

Hope you found this helpful, let me know if you did!!

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com

The wedding industry is a world of dreams, where every couple envisions their special day as perfect, memorable, and stress-free. As a wedding industry professional, your mission is not just to meet these expectations but to surpass them. In this illuminating podcast episode, we dive deep into the wisdom of Robin Waite, a seasoned expert in business. He shares invaluable insights on pricing strategies, the art of sales, and building a successful wedding business that leaves both you and your clients feeling fulfilled.

Katie Lyth is one half of The Wedding Business Hub alongside her business partner Roxy Bond they make a dynamic team and are wedding industry experts. They are dedicated to helping small businesses in the wedding industry achieve remarkable financial milestones. With a passion for entrepreneurship and an in-depth understanding of the unique challenges and opportunities within the wedding sector, They are a trusted guide for aspiring and established wedding professionals alike.

1. Offering Value: In the wedding industry, it's essential to offer experiences that resonate with couples, providing peace of mind and stress-free planning.
2. Money-Back Guarantee: Consider offering a 100% money-back guarantee to showcase your faith in your services while ensuring you work with the right clients.
3. Pricing Confidence: Don't fear raising your prices gradually, focusing on delivering exceptional experiences that justify the cost.
4. Conversion Rates: Aim for a conversion rate between 20% and 40%, focusing on quality over quantity and gaining feedback through lower conversion rates.
5. Six-Step Sales Process: Implement a concise sales script to boost confidence during sales conversations, navigate objections, and guide clients toward positive decisions.
6. Sales Roleplay: Live roleplay exercises offer practical insights into handling objections, adjusting tonality, pacing, and perfecting body language.
7. WEDCON Event: Beyond pricing and sales, WEDCON celebrates success and well-being for wedding professionals, offering a supportive community and relaxation.
8. Financial Buffer: Build a financial buffer to enhance business stability, boost confidence, and approach bookings more strategically.

Instagram

Facebook: The Wedding Business Hub

Learn More About WEDCON Here

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com

I had a really fascinating conversation between Business Coach, Robin Waite and Darren Ockenden, founder of Motion to Profit, about the benefits of Video and Podcasts for small business owners and why it's wortwhile investing the money into building these as a marketing asset.

Having served as a police officer for 14 years, Darren is the visionary behind Motion to Profit, a top-rated marketing agency specialising in Video Production and Podcast Management.

The podcast discussion covered a wide range of topics related to personal branding, content creation, and business growth. Here are some key highlights from the conversation:

1. Podcasting and Video for Personal Branding: Podcasting and video are powerful tools for building a personal brand. They allow you to connect with your audience on a personal level, create trust, and engage with your target audience effectively.
2. Consistency and Quality: Consistency in content creation is essential, but it should not compromise quality. Focus on delivering valuable content that resonates with your audience and aligns with your brand's message and values.
3. Transparency and Authenticity: Building trust through transparency and authenticity is key to personal branding. Share your journey, including successes and failures, to connect with your audience on a deeper level.
4. Diversify Content Formats: Diversify your content formats to cater to different preferences within your audience. Offer a mix of blogs, podcasts, videos, and social media posts to engage a broader audience.
5. Networking and Collaboration: Building a network within your industry and collaborating with influencers can open up opportunities for growth and exposure.
6. SEO and Online Visibility: Optimise your online presence for search engines to reach a wider audience. Use relevant keywords, meta descriptions, and backlinks to improve your website's search rankings.
7. Monitoring and Adaptation: Regularly analyse your personal branding efforts, monitor engagement metrics, and adapt your strategy based on what works best for your audience.
8. Seek Professional Guidance: Consider outsourcing tasks that aren't your core strengths, like content creation, to professionals who can help you maintain consistency and quality.
9. Stay True to Your Values: Never compromise your values or authenticity for the sake of personal branding. Your brand should reflect your true self and the values you hold dear.

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com

In this episode of the Fearless Business Podcast, Rob Moore joins seasoned business coach Robin Waite to talk about entrepreneurship and money mastery.

Rob Moore is a self-made property investor, entrepreneur, accomplished author, record-breaking individual, dynamic speaker, skilled pilot, and proud father. He holds co-ownership in seven companies specialising in property, lettings, and finance. Rob has forged partnerships with some of the most prominent names in the business and household spheres. He has made appearances as a business mentor on prime-time TV shows, including those on Living, Channel 4, the BBC, The Independent, and The Business Channel. Moreover, Rob is dedicated to mentoring individuals striving for success, helping them attain greater financial prosperity and recognition in both business and life.

He is the acclaimed author of bestsellers like "LIFE LEVERAGE" and "MONEY" and serves as the host of the widely followed DISRUPTIVE ENTREPRENEUR podcast.

In the world of entrepreneurship, there are those who play it safe, and then there are those who embrace the challenges with a fearless attitude. Rob Moore, a renowned entrepreneur, author, and coach, undoubtedly falls into the latter category. In this insightful interview, we had the privilege of delving into Rob's world, exploring his journey, mindset, and the secrets behind his remarkable success.

1. Fearless Entrepreneurship: Rob Moore's journey from art to entrepreneurship highlights the importance of embracing change and making data-driven decisions in the world of business.
2. Role of Mentorship: Mentorship plays a crucial role in accelerating entrepreneurial growth by providing valuable insights and guidance to avoid common pitfalls.
3. Data-Driven Decision-Making: Rob Moore's success is built on data-driven decision-making, using available information and market insights to make strategic choices.
4. Harnessing Fear: Fear can be a motivator for entrepreneurs, driving them to make better decisions and confront challenges head-on.
5. Money Mastery: Rob Moore is an expert in money mastery, with a focus on helping others understand financial management through books like "Money Matrix" and "Money Loves You."
6. Rob.team: Rob's platform, Rob.team, empowers entrepreneurs with a wealth of resources, courses, and a supportive community to help them succeed.
7. Community Support: Being part of a supportive community is vital for entrepreneurs, allowing them to share challenges, seek advice, and celebrate successes together.

Future Impact: Rob Moore's fearless approach and commitment to empowering entrepreneurs make him a leader in the field, with a growing impact on the world of entrepreneurship.

Andrew and Pete; international keynote speakers, ATOMIC founders, authors and YouTubers, are the multi award winning business duo who help small business owners scale their business so they can stop swapping time for money.

• How do you prioritise time for sales?
• What should we be focussed on selling?
• What things do you see are holding people back from selling and making more money?
• How do we do all this, without working every hour of the day?
• What's your best sales tips?
• How do you get more people on the phone?
• How do you not get ghosted?

• ATOMICON23 - https://atomic.site/atomicon/

Instagram: https://www.instagram.com/andrewandpete/

Linkedin: https://uk.linkedin.com/company/andrew-and-pete Twitter: https://twitter.com/AndrewAndPete

Facebook: https://www.facebook.com/andrewandpete

Website: https://www.andrewandpete.com/

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com