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• Check out Fuel to Fire Business Growth Circles for Women
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• Have a chat with Midori Verity

Introduction:

• Welcome to "The Female Millionaire Show," the ultimate podcast empowering women entrepreneurs to conquer the digital realm and achieve million-dollar success. In this episode, we’re thrilled to present a segment titled "From TV Producer to Publicist: Jennifer Oliva’s Journey to Media Mastery." Host Midori Verity is joined by the seasoned media professional Jennifer Oliva. With over 25 years of experience at prestigious platforms such as Bloomberg, the Today Show, NBC, and Fox News, Jennifer has successfully transitioned from TV production to helping brands gain media exposure through her extensive connections and expertise. Join us as we explore her journey and gain insights on how to secure media coverage and build a powerful brand presence.

From TV Production to Public Relations:

• In this compelling episode, Jennifer Oliva shares her inspiring career journey. Discover how the COVID-19 pandemic prompted her to reassess her professional life, leading her to a career change that allowed for more family time. She reveals how helping friends with media strategies organically grew into a thriving business, leveraging her background as a TV producer to excel in public relations. Jennifer’s story highlights the importance of adaptability, seizing opportunities, and leveraging past experiences to forge new paths.

Owning Your Expertise:

• Jennifer emphasizes the critical importance of owning your expertise and being specific about your brand. She advises against being a generalist and stresses the need for a clear, authentic message that resonates with your audience. Understanding what makes you or your company unique is crucial for media placements and building a strong brand presence. Learn how to craft a compelling story that attracts media attention and positions you as a thought leader in your field.

Practical Tips for Media Coverage:

• Jennifer shares valuable tips for securing media coverage. She outlines three key elements: owning your lane (expertise), knowing what you stand for (brand alignment), and identifying what makes you unique (your hook). These components are essential for creating a compelling narrative that captures media interest. Gain insights into the differences between advertising and PR, and understand why earned media through compelling stories and expertise is more credible and impactful than paid self-promotion.

Building a Media Presence:

• Explore Jennifer’s advice on building a media presence, starting with smaller outlets and gradually moving to larger platforms as credibility and experience grow. She discusses the importance of media training to prepare for interviews, ensuring you are comfortable on camera and can deliver your messages effectively. Learn how to provide valuable information to the media, positioning yourself as a helpful expert rather than just promoting your brand.

Strategic Branding and Media Tips:

• Midori shares her personal experience working with Jennifer, highlighting her ability to reframe branding and media strategies. Jennifer offers practical advice on updating personal branding elements, such as photos, to align with current professional identities. She...

Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

• Welcome to "The Female Millionaire Show," where we empower women entrepreneurs to conquer the business world and achieve million-dollar success. In today’s episode, we have the dynamic and innovative Hagan Kappler, co-founder of Daisy, a revolutionary home services company. Join us as we delve into Hagan's journey from Wall Street to Silicon Valley and her mission to transform the home services industry through technology and franchising.

From Wall Street to Home Services:

• Hagan Kappler shares her fascinating career path, which includes roles at Wall Street and major corporations like Starbucks. Discover how her diverse background and experiences led her to co-found Daisy, a national home services company dedicated to installing and maintaining technology in homes, thus making life easier for busy homeowners.

Transforming Small Businesses through Franchising:

• Explore Hagan's strategic vision for Daisy as she explains how franchising can provide essential support to small home service businesses. Learn about Daisy's innovative approach to converting existing companies into franchisees, offering them resources, infrastructure, and a national brand while allowing them to retain ownership and build generational wealth.

Navigating Challenges and Opportunities:

• Hagan discusses the challenges she faced while launching and growing Daisy and how her team overcame them. From getting up to speed in a new industry to building trust with seasoned business owners, she provides valuable insights into navigating the complexities of the home services sector.

Balancing Professional and Personal Life:

• As a mother of four, Hagan shares her experiences in balancing the demands of a startup with family life. She highlights the importance of technology in easing daily challenges and offers tips on managing work-life balance effectively.

Building an Exceptional Team:

• Hagan emphasizes the critical role of building a strong team in driving the success of a startup. She discusses her approach to hiring top talent, fostering a collaborative culture, and ensuring that her team shares the same passion and commitment to Daisy's mission.

Funding and Growth Strategies:

• Learn about Daisy's funding journey, from seed rounds to Series A, and the importance of securing patient and flexible capital. Hagan explains why venture capital was the right choice for Daisy and how strategic investments in technology and marketing have fueled their growth.

Advice for Aspiring Female Entrepreneurs:

• Hagan offers actionable advice for women entrepreneurs looking to build large, successful companies. She underscores the significance of hiring a great team, staying resilient, and continuously learning and adapting in a rapidly evolving industry.

Links And Resources:

• Daisy
• Hagan Kappler on LinkedIn

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Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

• Welcome to "The Female Millionaire Show," the ultimate podcast empowering women entrepreneurs to conquer the digital realm and achieve million-dollar success. Today, we're excited to introduce a segment titled "From Burnout to Booming Business," featuring the inspiring Olga Bashkatova. Olga, a single mother who faced immense challenges, turned her life around by launching a wildly successful business. Join us as we delve into her journey from burnout to financial security and thriving entrepreneurship.

Finding Financial Freedom:

• In this heartfelt episode, Olga Bashkatova shares her personal story of overcoming burnout and financial insecurity. Discover how she transformed from a single mom struggling to make ends meet to the founder of a successful bookkeeping business,NextStage Advisory LLC. Olga’s story is a testament to the power of resilience, determination, and the drive for a better future.

Launching NextStage Advisory LLC. Stage:

• Olga’s journey began with a deep desire for financial stability. She discusses her early days in accounting, the pivotal moments that pushed her to start her own business and the initial challenges she faced. Learn how Olga registered her business, attended networking events, and gradually built her client base despite her fears and uncertainties.

Building a Sustainable Business:

• Explore Olga’s insights on creating a business that can operate independently. She emphasizes the importance of building processes, documenting procedures, and establishing a consistent client experience. Olga shares valuable tips on transitioning from working in the business to working on the business, a crucial step for any entrepreneur aiming for sustainable growth.

Overcoming Mental Blocks:

• Olga opens up about the mental barriers she had to overcome to succeed. From shifting her mindset to embracing the concept of qualifying clients, she provides practical advice for women entrepreneurs. Her journey highlights the significance of mental fortitude, adaptability, and continuous learning in the entrepreneurial world.

The Importance of Niche Marketing:

• Delve into Olga’s strategy of targeting specific industries and clients. She explains how focusing on niche markets, such as software-as-a-service (SaaS) companies and marketing agencies, helped her business stand out. Olga discusses the benefits of being seen as an expert in a particular field and how it can attract more clients and foster business growth.

Empowering Women Entrepreneurs:

• Olga’s story is a powerful example of how women can achieve financial independence and business success. She shares her vision for the future, her commitment to empowering other women, and her belief in the importance of networking and continuous improvement. Aspiring female entrepreneurs will find inspiration and actionable advice in Olga’s journey.

Conclusion:

• Join us for an episode filled with practical insights, inspiring stories, and...