What did we unveil at this year’s Helena Evolve Innovation Expo? Cohort and Quickshot! In this episode, we talk with Brand Managers Austin Anderson and Jason Gregory to get their thoughts after introducing Cohort and Quickshot to attendees at the July 18 event. Those at the expo had a chance to see the performance of these new brands and meet those who developed the products. Then, we feature how growers got to talk with AgriTalk’s Chip Flory, Shaun Haney from RealAg Radio out of Canada and our Market Analyst Jody Lawrence. We close out the episode as Jody explains the current market trends.

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From concept to being applied to your fields, the process a product goes through from idea to container is no simple task. In this FieldLink Podcast episode, we visit with individuals from the Helena Products Group Innovation Lab to take a closer look at how products are developed and the formulations that impact how they work. To get a behind-the-scenes look at our Innovation Lab, join us July 18 in Memphis for the Evolve Innovation Expo. At this event, you’ll have the opportunity to learn more about these technologies and how they can impact your farm. Contact your Helena representative to register.

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Did you know four states control nearly 75% of the watermelon production in the U.S.? Florida sits at the top with a stake of 30%, while Georgia, California and Texas make up the next 44%. Helena reps from South Texas join this FieldLink Podcast episode to detail how the Lone Star State feeds nearly the whole central part of the country this delicious fruit. To help make sure your Fourth of July fruit spread is top tier, we sit down with 2024 Georgia Watermelon Association Brand Ambassador Maycey Kight for her insight on picking the perfect watermelon. Jody Lawrence discusses how the commodity market will react to the heavy rains and flooding taking place in the northern Corn Belt.

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