In this episode of The Finance Marketing Podcast, Hillary chats with Allegra Cook, a book ghostwriter and strategist who helps entrepreneurs, consultants, and coaches write impactful thought leadership books. Allegra emphasizes the importance of storytelling and audience building in creating a successful book that stands out from the crowd. Tune in to learn how Allegra's unique approach can help you leverage your expertise, connect with a broader audience, and drive your business forward.

Connect with Allegra:

Website: TheAllegraCook.com
LinkedIn: Allegra Cook
Article: How to Work With a Business Book Ghostwriter in 2024: A Comprehensive Guide

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In this episode of The Finance Marketing Podcast, we dive deep into video marketing with the brilliant Niki Clark, a seasoned finance marketer and marketing strategist. Niki helps financial advisors build brand awareness and thought leadership through effective and engaging marketing strategies.

Niki and Hillary chat about the benefits of video marketing, how to get started with video, and how to repurpose your video content across platforms. They also share practical tips for video production so advisors and other finance pros can get started with video content creation from scratch.

If you've been hesitant to incorporate video into your marketing plan, this episode is for you!

Connect with Niki:

• Website: NikiClarkMarketing.com
• Email: Niki@NikiClarkMarketing.com
• LinkedIn: Niki Clark, FPQP
• Instagram: @nikiclarkmarketing
• Twitter: @nikicl
• YouTube: Niki Clark Marketing

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We always appreciate reviews on Apple Podcasts!

In this episode of The Finance Marketing Podcast, host Hillary sits down with Michael Collison, a financial coach specializing in the FIRE (Financial Independence, Retire Early) movement. Michael shares his journey from a 40-year career in software development to becoming a financial coach, and how his personal experiences with budgeting and investing have shaped his approach to coaching. Michael delves into the importance of niching down and how it has helped him build engaged online communities. He also discusses his strategies for leveraging specific tools like YNAB (You Need A Budget) to help clients achieve their financial goals.

Connect with Michael:

• Website: YourFireJourney.coach
• Free Guide: The FIRE Path to Financial Freedom
• LinkedIn: Michael Collison
• LinkedIn Group: [FIRE] Financial Independence & Retire Early (Promotion Free)

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We always appreciate reviews on Apple Podcasts!