Automate Your Floral Business: Tips to Save Time & Reduce Stress

In this week's mini-stone episode of the Floral Hustle Podcast, Jen discusses the importance of automating various aspects of your floral business to save time and reduce mental load. She covers essential automation tips including scheduling calendar appointments with tools like Calendly, managing social media with scheduling tools like Planoly, handling monthly account transactions with wholesalers, and using templates for emails, proposals, and social media content. Tune in to learn how these strategies can transform your business operations and give you more time to focus on your passion for flowers.

00:00 Introduction to Automating Your Floral Business
01:01 Streamlining Calendar Appointments
02:51 Efficient Social Media Management
05:41 Simplifying Wholesale Account Management
07:31 Utilizing Templates for Consistency
10:19 Conclusion and Final Tips

In this week’s episode of The Floral Hustle Podcast, Jeni dives deep into the importance of networking for florists. She shares her personal journey and experiences that underscore the value of building connections in the floral industry. From unexpected award wins to collaborations on styled shoots and major events, Jeni explains how networking has been the cornerstone of her success. This episode is packed with actionable tips and strategies to help new florists overcome their fears and start networking effectively.

Key Takeaways:

1. Networking is Crucial:
   • Jeni emphasizes that networking is essential for growing your floral business. It opens doors to new opportunities and collaborations that you might not have imagined.
2. Personal Stories of Success:
   • Jeni shares her journey of being nominated for "Best Florist" by Minnesota Bride, attributing her success to strategic networking.
   • She recounts her experiences with styled shoots, collaborations with photographers, videographers, and other wedding vendors that led to significant business opportunities.
3. Overcoming Networking Fears:
   • Networking can be intimidating, but Jeni encourages listeners to view themselves as experts who add value. Confidence is key to positioning yourself as a go-to person in the industry.
4. Building and Cultivating Relationships:
   • Jeni highlights the importance of forming genuine connections, from attending bridal association events to participating in styled shoots.
   • She shares tips on how to interact at events, follow up, and maintain these relationships over time.
5. Unconventional Networking Strategies:
   • Utilize Instagram for networking by engaging with posts, sending thoughtful DMs, and setting up virtual coffee dates.
   • Attend vendor open houses and appreciation events to meet like-minded professionals.
6. Strategic Interactions:
   • Be strategic with your interactions. Engage with high-priority vendors like photographers and planners who meet clients early in the wedding planning process.
7. Follow-Up and Frequency:
   • Ensure you follow up after events and maintain visibility by tagging vendors in social media posts. This builds a consistent presence and fosters ongoing relationships.
8. Practical Networking Tips:
   • Always have business cards on hand.
   • Engage thoughtfully on social media.
   • Position interactions to be mutually beneficial.

Related Links:

• MN Bride Magazine Feature

Quotes from the Episode:

• “Networking is about making yourself uncomfortable and putting yourself out there. You never know who you might meet that could change your business.”
• “Strategic interactions and consistent follow-ups are key to building lasting relationships in the wedding industry.”

Call to Action:

• If you found this episode helpful, please subscribe to The Floral Hustle Podcast for more insights and tips on growing your floral business.
• Follow us on Instagram @‌thefloralhustle and share your networking success stories using the hashtag #FloralHustle.

In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, insights, and the transformative power of investing in yourself and your floral business.

Key Points Covered:

• Workshop Announcement:
  • Dates: Two-day immersive experience
  • Location: Genesis Ranch in Rosemount, Minnesota
  • Activities: Over five floral installations, including a tree install, bridal bouquets, and centerpieces
• Venue Highlights:
  • Genesis Ranch: A serene, country farm with a beautiful pavilion and picturesque tree swing
  • Accessibility: 17 miles from MSP airport and 13 miles from a nearby hotel in Eagan, Minnesota
• Workshop Benefits:
  • Hands-On Experience: Get practical experience with various floral installations and designs
  • Business Growth: Learn about creating proposals that sell, conducting successful consultations, and building a life-first business
  • Personal Development: Engage in EFT and other modalities to align your brain with your business goals
  • Nutrition and Well-being: Focus on holistic health to become the best version of yourself
• Photography and Branding:
  • Special Guest: Alexander Robin, an expert photographer, will teach floral photography techniques
  • Mini-Branding Shoot: Participants will receive professional images of their work for use in social media and marketing
• Jen's Journey:
  • The Importance of Coaching: How investing in coaching and workshops transformed her business and life
  • Personal Stories: Jen shares her experiences, challenges, and growth as a florist and business owner
• Call to Action:
  • Workshop Registration: Limited spots available – check the link in the show notes to secure your place
  • Follow Jen on Instagram: Stay updated through her highlights and LinkedIn bio

Links Mentioned in the Episode:

• Workshop Registration
• The Floral Hustle Instagram

Connect with Us:

• Instagram: @‌thefloralhustle
• Facebook: Floral Hustle Facebook
• Website: www.thefloralhustle.com

Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more flower friends and grow our floral community.