Welcome to the Fractional Edge podcast! In this episode, host Carol Fraser interviews Jess Shira, a fractional CMO with 15 years of marketing experience. Jess shares insights on her journey, the launch of her Fractional CMO School, and the exciting expansion of her agency, Navi.

Jess created the Fractional CMO School to share her expertise and help other marketers transition into the fractional CMO role. The school offers a comprehensive course with templates and training materials, aimed at marketers who want to shift from executional roles to overarching strategy roles. Jess emphasizes the importance of systematizing work to gain efficiency and reclaim time.

Important Moments:

00:02:05 - Jess Shira's Background and Experience
00:03:24 - Creation and Purpose of Fractional CMO School
00:09:21 - Learning from Early Business Experiences
00:15:10 - Clarifying the Role of a Fractional CMO
00:25:48 - Advice for CEOs and Founders

Don't miss out on unlocking the full potential of your workforce planning with the Fractional Edge podcast. Subscribe now and stay tuned for more insightful episodes! You can also subscribe to out newsletter for game-changing articles and fun reminders of when we drop episodes.

Subscribe here -- https://thefractionaledge.com/the-fractional-edge-newsletter/

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Carol Fraser
https://www.linkedin.com/in/awesomehrexec/
Jessica Shirra
https://www.linkedin.com/in/jessicashirra/
The Fractional Edge
https://linkedin.com/company/the-fractional-edge/

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Host Carol Fraser and co-host Neil Singh interview Pia Thompson, a Fractional Chief General Counsel. Pia shares insights into the world of fractional executive staffing strategies and the value she brings to companies at various stages of growth.

The conversation delves into the importance of having a fractional GC to streamline legal processes, reduce waste, and empower employees. Pia emphasizes the need for specialized expertise and collaboration within organizations to drive growth and mitigate risks effectively.

Discover Pia's top skiing destination recommendation and learn more about her unique approach to legal counsel by tuning in to this engaging episode. Connect with Pia Thompson on LinkedIn or visit LawsomeGC.com to explore how fractional leadership can turbocharge your business success.

Key Timestamps:

[00:02:13] - Guest Introduction: Pia Thompson
[00:14:53] - Flat Fee Model and Accessibility
[00:27:36] - Workforce Planning and Fractional Roles
[00:49:05] - Fun Question: Best Skiing Destination

Don't miss out on unlocking the full potential of your workforce planning with the Fractional Edge podcast. Subscribe now and stay tuned for more insightful episodes! You can also subscribe to out newsletter for game-changing articles and fun reminders of when we drop episodes.

Subscribe here --> https://thefractionaledge.com/the-fractional-edge-newsletter/

Follow Us On Linkedin
Carol Fraser
https://www.linkedin.com/in/awesomehrexec/
Pia Thompson
https://www.linkedin.com/in/pia-thompson/
Neel Singh
https://www.linkedin.com/in/singhneel/
The Fractional Edge
https://linkedin.com/company/the-fractional-edge/

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Welcome to the latest episode of the Fractional Edge podcast! In this turbocharged episode, host Carol Fraser dives deep into the world of workforce planning with special guest Kathy Svetina, a fractional CFO. Kathy shares insights from her experience in corporate finance and explains the value of having a fractional CFO on board. Discover how fractional executives can provide a competitive edge to your organization and learn about the Financially Healthy House Framework that Kathy uses to ensure healthy finances in businesses.

To catch all the action, tune in to the podcast episode and get ready to supercharge your business success! Don't forget to like, share, and subscribe to stay updated on all things workforce planning and fractional executives.

Important Moments:

[00:01:35] - Kathy's Journey from Corporate to Fractional CFO
[00:10:32] - Advisory Roles for Smaller Businesses
[00:16:46] - Overhiring and Workforce Planning
[00:31:01] - Financial Modeling for Sales Commissions
[00:39:00] - Data-Driven Decision Making

For more information and to connect with Kathy, visit her website at newcastlefinance.us and find her on LinkedIn as Kathy Svetina.

Stay inspired, keep your business soaring, and join us for the next episode of the Fractional Edge podcast!

Find Us On Linkedin
Carol Fraser
https://www.linkedin.com/in/awesomehrexec/
Kathy Svetina
https://www.linkedin.com/in/ksvetina/
Mike Malloy
https://www.linkedin.com/in/mwmalloy/
The Fractional Edge
https://linkedin.com/company/the-fractional-edge/

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