Welcome to the Fractional Edge podcast! In this episode, host Carol Fraser interviews Jess Shira, a fractional CMO with 15 years of marketing experience. Jess shares insights on her journey, the launch of her Fractional CMO School, and the exciting expansion of her agency, Navi.

Jess created the Fractional CMO School to share her expertise and help other marketers transition into the fractional CMO role. The school offers a comprehensive course with templates and training materials, aimed at marketers who want to shift from executional roles to overarching strategy roles. Jess emphasizes the importance of systematizing work to gain efficiency and reclaim time.

Important Moments:

00:02:05 - Jess Shira's Background and Experience
00:03:24 - Creation and Purpose of Fractional CMO School
00:09:21 - Learning from Early Business Experiences
00:15:10 - Clarifying the Role of a Fractional CMO
00:25:48 - Advice for CEOs and Founders

Don't miss out on unlocking the full potential of your workforce planning with the Fractional Edge podcast. Subscribe now and stay tuned for more insightful episodes! You can also subscribe to out newsletter for game-changing articles and fun reminders of when we drop episodes.

Subscribe here -- https://thefractionaledge.com/the-fractional-edge-newsletter/

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Carol Fraser
https://www.linkedin.com/in/awesomehrexec/
Jessica Shirra
https://www.linkedin.com/in/jessicashirra/
The Fractional Edge
https://linkedin.com/company/the-fractional-edge/

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Host Carol Fraser and co-host Neil Singh interview Pia Thompson, a Fractional Chief General Counsel. Pia shares insights into the world of fractional executive staffing strategies and the value she brings to companies at various stages of growth.

The conversation delves into the importance of having a fractional GC to streamline legal processes, reduce waste, and empower employees. Pia emphasizes the need for specialized expertise and collaboration within organizations to drive growth and mitigate risks effectively.

Discover Pia's top skiing destination recommendation and learn more about her unique approach to legal counsel by tuning in to this engaging episode. Connect with Pia Thompson on LinkedIn or visit LawsomeGC.com to explore how fractional leadership can turbocharge your business success.

Key Timestamps:

[00:02:13] - Guest Introduction: Pia Thompson
[00:14:53] - Flat Fee Model and Accessibility
[00:27:36] - Workforce Planning and Fractional Roles
[00:49:05] - Fun Question: Best Skiing Destination

Don't miss out on unlocking the full potential of your workforce planning with the Fractional Edge podcast. Subscribe now and stay tuned for more insightful episodes! You can also subscribe to out newsletter for game-changing articles and fun reminders of when we drop episodes.

Subscribe here --> https://thefractionaledge.com/the-fractional-edge-newsletter/

Follow Us On Linkedin
Carol Fraser
https://www.linkedin.com/in/awesomehrexec/
Pia Thompson
https://www.linkedin.com/in/pia-thompson/
Neel Singh
https://www.linkedin.com/in/singhneel/
The Fractional Edge
https://linkedin.com/company/the-fractional-edge/

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Welcome to the latest episode of the Fractional Edge podcast! In this turbocharged episode, host Carol Fraser dives deep into the world of workforce planning with special guest Kathy Svetina, a fractional CFO. Kathy shares insights from her experience in corporate finance and explains the value of having a fractional CFO on board. Discover how fractional executives can provide a competitive edge to your organization and learn about the Financially Healthy House Framework that Kathy uses to ensure healthy finances in businesses.

To catch all the action, tune in to the podcast episode and get ready to supercharge your business success! Don't forget to like, share, and subscribe to stay updated on all things workforce planning and fractional executives.

Important Moments:

[00:01:35] - Kathy's Journey from Corporate to Fractional CFO
[00:10:32] - Advisory Roles for Smaller Businesses
[00:16:46] - Overhiring and Workforce Planning
[00:31:01] - Financial Modeling for Sales Commissions
[00:39:00] - Data-Driven Decision Making

For more information and to connect with Kathy, visit her website at newcastlefinance.us and find her on LinkedIn as Kathy Svetina.

Stay inspired, keep your business soaring, and join us for the next episode of the Fractional Edge podcast!

Find Us On Linkedin
Carol Fraser
https://www.linkedin.com/in/awesomehrexec/
Kathy Svetina
https://www.linkedin.com/in/ksvetina/
Mike Malloy
https://www.linkedin.com/in/mwmalloy/
The Fractional Edge
https://linkedin.com/company/the-fractional-edge/

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In this episode of the Fractional Edge podcast, host Carol Fraser dives deep into the world of fractional executive staffing strategies with guest Heather Boschke, a fractional CMO. Heather shares her expertise from 22 years in corporate marketing, discussing the importance of strategic and tactical marketing approaches for small businesses.

The conversation covers the evolution of workforce planning, dispelling myths about fractional talent, and the value of trusting and empowering employees. Heather's journey from corporate to fractional work highlights the freedom and creativity that comes with embracing new opportunities.

Here are some moments to look out for:
00:06:45 - AI's Role in Leveling the Playing Field
00:14:54 - AI in the Classroom
00:30:24 - Aligning Personal Motivations with Company Goals
00:40:56 - Encouragement for Aspiring Fractional Executives

Tune in to gain insights on how fractional talent can accelerate growth, the power of embracing change, and the importance of trusting and investing in your team. Join Carol and Heather as they explore the transformative potential of workforce planning and the impact of authentic leadership in today's dynamic business landscape.

Follow Us On Linkedin:

Carol Fraser - https://www.linkedin.com/in/awesomehrexec/
Heather Boschke - https://www.linkedin.com/in/boschke/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/

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In this episode of The Fractional Edge podcast, host Carol Fraser interviews Neel Singh, a fractional executive specializing in marketing and operations. Neel shares his journey from freelance to fractional work, highlighting the value of fractional executives for small and medium-sized businesses. They discuss the importance of workforce planning, the impact of AI on the industry, and the need for education system reform. Neel provides insights on the myths surrounding fractional executives and offers advice for CEOs and founders looking to hire fractional leaders.

To learn more about Neel Singh and his consulting firm Tropoli, visit neelsingh.com and tropoly.io. Connect with Neel on LinkedIn for more valuable insights. Don't miss out on this informative discussion on the future of work and the role of fractional executives in driving business success.

Important Moments
00:01:28 - Introduction of Guest: Neel Singh
00:04:14 - Role of a Fractional CMO
00:11:34 - Learning Change Management Through Experience
00:18:26 - Neel's Unique Magic in Marketing and Business Strategy
00:29:06 - Lessons Learned in the Fractional Journey
00:41:05 - Legal Framework and Rights Management in AI

Follow Us On Linkedin!
Carol - https://www.linkedin.com/in/awesomehrexec/
Neel Singh - https://www.linkedin.com/in/singhneel/
The Fractional Edge Podcast - https://linkedin.com/company/the-fractional-edge/

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🎙️Join host Carol Fraser and guest Taylor Crane, CEO of Fractional Jobs and a fractional Chief Product Officer, for an enlightening conversation, on The Fractional Edge podcast as they dive deep into the world of fractional executives and workforce planning. 📈

🔍In this episode Taylor emphasizes the importance of hiring fractional talent with prior experience and shares real-life examples of leveraging fractional talent for business growth. He discusses how Fractional Jobs is revolutionizing the recruitment process for fractional executives and delves into his role as a fractional Chief Product Officer, focusing on early-stage startups. The conversation also touches on the potential future second-order effects of mainstream fractional work. For a comprehensive understanding of these insights and more, tune in to The Fractional Edge podcast.🚀

Key Timestamps 💬 :
[00:02:48] - The Concept Behind FractionalJobs.io
Taylor explains the motivation and functionality of his platform, FractionalJobs.io.
[00:07:46] - The Benefits of Fractional Hiring
Exploring the advantages for businesses when hiring fractional executives.
[00:12:18] - Taylor's Experience as a Fractional CPO
Taylor shares his experiences and the types of clients he works with as a fractional Chief Product Officer.
[00:22:40] - Future of Fractional Work
Speculations and thoughts on the future impact and mainstream acceptance of fractional work.

Thank you for being a part of our podcast community! 🌟 Let's continue to unlock the power of workforce planning and supercharge our businesses together. Stay tuned for more insightful discussions and inspiring success stories on The Fractional Edge Podcast. 📅

👥 Find Us On Linkedin 👥
Carol Fraser -
https://www.linkedin.com/in/awesomehrexec/
Taylor Crane -
https://www.linkedin.com/in/taylorcrane/
The Fractional Edge Podcast -
https://linkedin.com/company/the-fractional-edge/

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Welcome back to The Fractional Edge podcast, where we dive deep into the world of workforce planning and fractional executives. In this episode, we had the pleasure of hosting Mike Malloy, a seasoned expert in the field, who shared some invaluable insights that I can't wait to share with you all. This is Mike's second episode with us, and he brings a wealth of knowledge and experience to the table. Join hosts Carol Fraser and Laurie Barlev on this episode of the Fractional Edge podcast as they dive into the world of workforce planning and fractional executive staffing strategies.

Special guest Mike shares valuable insights on the triggers that prompt CEOs to consider fractional executives, the stages of the modern customer journey, and tips for boosting sales with testimonials. He emphasized that people only change for four reasons - when they hurt enough that they have to, when they see enough that they are inspired to, when they learn enough that they want to, or when they receive enough that they're able to. Understanding these reasons can help us navigate change more effectively in our businesses and personal lives. Mike also discussed the importance of giving before getting in business interactions, highlighting that the act of giving can lead to meaningful connections, referrals, and ultimately, success in business.

Key Timestamps
[00:01:04] - Trigger Points for CEOs to Consider Fractional Executives
[00:04:39] - Reasons People Change
[00:15:14] - Advice for Business Leaders and Fractional Executives

Discover the importance of being problem-aware, the reasons people change, and how fractional executives can support CEOs during pivotal stages of their business growth. Learn about the power of networking, valuable trust-building gifts, and the art of dad jokes in business interactions.

Find Us On Linkedin
Carol Fraser
https://www.linkedin.com/in/awesomehrexec/
Laurie Barlev
https://www.linkedin.com/in/lauriebarlev/
Mike Malloy
https://www.linkedin.com/in/mwmalloy/
The Fractional Edge
https://linkedin.com/company/the-fractional-edge/

Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎧 Ready to dive into the latest episode of The Fractional Edge podcast? In this episode, hosts Carol Frazier and Laurie Barlev are joined by guest Mike Malloy, the founder and CEO of Malloy Industries, a fractional executive matchmaking firm. Mike shares his journey from consulting to entrepreneurship and adjunct professorship, highlighting the importance of fractional executives in scaling businesses.

🚀 Mike dives deep into workforce planning and the role of fractional executives in supercharging businesses. 🔥 He emphasizes the importance of clear and transparent communication between fractional executives and companies, the significance of balancing strategy and execution, and the need for workforce planning for sustainable growth.

Key Timestamps 🕒
[00:01:39] - Guest Introduction: Mike Malloy
Mike Malloy shares his background and the focus of his company, Malloy Industries.
[00:04:29] - Transition from Consulting to Entrepreneurship
Discussion on Mike's career transition influenced by the COVID-19 pandemic and starting his own business.
[00:11:04] - Balancing Strategy and Execution
Discussion on how fractional executives balance strategic planning with practical execution in client businesses.
[00:18:15] - Workforce Planning Discussion
Discussion on the importance of workforce planning in alignment with business strategy and goals.

🎧 Tune in to gain insights on workforce planning, the role of fractional executives, and strategies for business growth. If you're a CEO, entrepreneur, or business leader looking to optimize your workforce planning and leverage the power of fractional executives, this episode is a must-listen! 🎧

Find Us On Linkedin 👥
Carol Fraser 🎙️
https://www.linkedin.com/in/awesomehrexec/
Laurie Barlev 🔊
https://www.linkedin.com/in/lauriebarlev/
Mike Malloy 💡
https://www.linkedin.com/in/mwmalloy/
The Fractional Edge Podcast 🌐
https://linkedin.com/company/the-fractional-edge/

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