✨ "Just Tell Me What To Say On My Sales Calls ✨

Before we get started I wanted to remind you that I have a FREE Sales Audit.

https://gritandtenacity.myflodesk.com/ynpkj4mj8h

Hear my personal behind the scenes journey starting Grit & Tenacity Consulting, the year of Grit working 2 full time jobs and almost a year later getting laid off from THE most TOXIC place I have EVER worked for!

Challenges even I face as a seasoned sales coach and the traps we can get into if we aren't careful. Selling from a place of angst or fear never results in the outcome you desire. If your in a season of transition, this is the time to surround yourself with big thinking, action taking people who can help you navigate your next steps!

We don't go into business to just survive... so lets thrive girlfriends...

✨ "Just Tell Me What To Say On My Sales Calls ✨

Before we get started I wanted to remind you that I have a FREE Sales Audit.

https://gritandtenacity.myflodesk.com/ynpkj4mj8h

✨ The Power Of A Tenacious Community- Recommended Opportunities ✨

The Branding Business School: (Enrollment Open NOW)

What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitioning careers, her deep-rooted friendship with Victoria and how she helped her find confidence in selling. Together, they discuss strategies for dealing with difficult clients, maintaining pricing integrity, and building confidence in closing sales. This episode is packed with 10 myths that you’ve been told about selling and actionable insights on what to do instead that promise to elevate your entrepreneurial journey.

Discover how tapping into emotions can significantly influence purchasing decisions and create authentic human-to-human connections. The conversation emphasizes the importance of a thorough client discovery process and the necessity of protecting one's emotional well-being by carefully selecting clients. Gwen and Victoria discuss the benefits of an outcome-based approach, aiming to foster a positive and invigorating business environment.

Challenging common myths around selling in female entrepreneurship, this episode debunks misconceptions that could be holding you back. From the false notion that only extroverts can succeed in sales to the detrimental practice of discounting prices, Gwen and Victoria share valuable lessons on maintaining pricing integrity and niching down to attract the right clients. They also cover the importance of consistent follow-ups and structured communication in sales. Tune in to learn how expert sales coaching can be transformative, helping you handle difficult clients, balance work and life, and ultimately grow your business with confidence.

✨ Fix Your Sales FREEBIE ✨

Before we get started I wanted to remind you that I have a FREE Sales Audit.

https://www.gritandtenacityconsulting.com/gt-sales-audit

✨ Connect with Elisa with ZealCast Studios ✨

@zealcaststudios

My From Podcast Idea to Podcast Launch Freebie

Elisa Affiliate Pricing:

✨ The Power Of A Tenacious Community- Recommended Opportunities ✨

The Branding Business School: (Enrollment Open NOW)

Topics Discussed:

• Sales & Podcasting: Gwen, a sales expert, discussed empowering female entrepreneurs through her podcast and defying traditional sales norms. She highlighted the value of networking and learning new skills. Elisa, CEO of Zelcast Studios (podcast management), was invited as a guest.
• Elisa's Podcast Management Journey: From virtual assistant to podcast manager, Elisa found her passion through a podcast. With a mentor and a course, she started editing podcasts, then launched Zelcast Studios targeting established female creatives.
• Podcast Success & Collaboration: Elisa sees herself as a collaborator, helping podcasters overcome anxieties and achieve goals. They discussed podcast statistics (most don't make it past episode 3) and Elisa highlighted the difference between downloads & listens and the importance of high downloads in the first 7 days.
• Podcast Statistics, Target Audience & Mistakes: Elisa explained podcast metrics and the importance of a focused target audience. Multi-dimensional content is possible, but focus is key. Common mistakes female entrepreneurs make include lack of clarity in audience & messaging. Elisa hinted at a third mistake related to guest episodes.
• Podcasting Tools & Sales Branding: Elisa shared podcasting tools (Buzzsprout, Adobe Audition, Riverside.FM) and the benefits of separate Zoom audio track

Highlights of this episode:

Before we get started I wanted to remind you that I have a FREE Sales Audit.

https://www.gritandtenacityconsulting.com/gt-sales-audit

Listen I get it! As a Mom who sacrificed weeknights, weekends, early mornings, and up late at nights, grinding to make a sale sucks! Selling is not complicated when you are confident in what you are selling. As someone with over 20 years of experience in business and sales, I am helping female entrepreneurs sell more confidently by refusing those masculine sales norms, leaning into your authentic selves and creating processes that feel good. See I have found that most female entrepreneurs don’t know how to sell, let alone have sales processes that help to build confidence in your business. If you're like me, you have a drawer full of cosmetics for every occasion, why not be prepared and have a “toolkit” for every sales situation? I want you to consider this podcast as a way to build that toolkit so your able to sell MORE confidently!

Key Takeaways:

Gwen shares her insights and experiences in sales, emphasizing the importance of understanding and addressing a potential client's pain points, and the need for respecting the client's decision-making process. She also discussed her own journey of learning from sales rejections and the significance of introspection in improving sales processes.

Gwen's Regret in Client Conversation

Gwen discussed a situation where she secured a sale with a client but later realized she had made a mistake by not involving the client's husband in the initial conversation. The client, who later communicated with her husband about the financial aspects, wasn't able to join as a client due to a summit she was preparing for. Gwen shared her regret for not handling the situation correctly and emphasized the importance of understanding and respecting the client's decision-making process, which may include consulting with a spouse or partner.

CONNECT WITH GWEN:

Get More New Clients NOW with my FREE Sales Audit- CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

HAVE A QUESTION?

Ask it here and I will respond directly to you!

Have a Question? Ask HERE

Highlights of this episode:

If you like this episode, please like, share, & leave a review!

Today girlfriends, I want to go back to the basics of selling and start from the beginning! We are building that sales toolkit so let's start with a strong foundation, but first we need to bust some common sales misconceptions.

Key Takeaways:

#1 Selling is something that happens when only getting someone to buy! Wrong! Selling is a part of every piece of your business! The REAL selling happens once they say YES!

#2 You have to be an extrovert or a people person to be successful

#3 You can’t turn down a potential client

#4 "Discounting is the best way to close a deal

#5 Closing is the most important part of the sales process

#6 Selling is about convincing

#7 You have to be pushy and aggressive

#8 Working with a sales coach is high-pressure

#9 The Client is always right

#10 Being flexible is what your clients want

CONNECT WITH GWEN:

Get More New Clients NOW with my FREE Sales Audit- CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

HAVE A QUESTION?

Ask it here and I will respond directly to you!

Have a Question? Ask HERE

Please leave a review, like, share & follow

Key Takeaways:

Uncertainty and Lack of clarity kills a sales.

Why are your leads not clear and hesitant to buy?

• They lack understanding or trust of:
  • How you can help them
  • How you fit into “their world”
  • How your service will change their life for the better
  • Timeline on adaptation/implementation
  • Timeline for delivered outcomes (typically return on investment

4 Ways increase clarity

1. Build Trust
2. Help Paint the Vision Of The Outcome
3. Share Stories of Successful Client Outcomes
4. Peel Back Layers To Show What Working With You Looks Like

3 most common objections:

1. Time
2. Money
3. Risk

4 Keys to remember:

People want to know how you help them:

1. Reduce Risk
2. Reduce Cost
3. Save Time
4. Grow Income/Revenue

CONNECT WITH GWEN:

2X Your Income NOW Free Sales Audit - CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

Please leave a review, like, share & follow

Key Takeaways:

The first kind of sales bucket is Order Taker-

• They often believe in the tainted stigma around salespeople, you know pushy and untrustworthy and this keeps them stuck because they have a closed mind around selling and want nothing to do with it.
• They may have an Etsy shop where they expect people to reach out to them knowing what they want (putting in their order essentially) and then delivering.
• Zero consultation
• Although may have aspirations likely won’t grow the business beyond volume of taking orders.

The 2nd kind of sales bucket is The Hustler

• Their mindset is “I gotta get mine”
• They think they can plow through by putting in more hours and more time will get them more sales
• They sell from an intrinsic mindset and can come across pushy, arrogant, and untrustworthy.
• They bypass understanding their prospect on a deep level and move straight into feature selling.

The 3rd kind of sales bucket is The Casual Seller

• Often closed off to sales coaching because they have strong feelings around the stigma of sales (manipulative & deceitful tactics)
• They try to sell with limited tools and resources through their jaded lens
• Often they put blame on others saying things like “the prospect just doesn't know what they want”
• Often they will be the ones who discount and try all other things first to get a new client - the ironic part- they are part of what creates the slimy stigma

The 4th and final bucket- the one we are all aspiring to achieve is The Change Agent

• Motivated to serve people
• The mindset is around taking ownership and accountability for the outcome and experience their prospects have
• They focus on having powerful conversations that will help people take the important next steps to solve their pain.
• Often they think- it is my job to lead a prospect through a process that creates clarity on whether purchasing your solution is right for them.

CONNECT WITH GWEN:

2X Your Income NOW Free Sales Audit - CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

If you like this episode, please like, share & leave a review!

Today Sales Toolkit is learning from Jackie Burtch, with Burtch Designs as she shares her journey over the last 3 months and how she was able to double her revenue.

Key Takeaways:

Jackie's business 4 years ago served a different purpose than what she wants it to do for her now. Her steadfast and calming nature has allowed Jackie to appreciate the gifts of her business during each phase but is now wanting to take it to the next level.

Jackie helps female entrepreneurs build thoughtful brands through strategic design. After almost 10 years of corporate design, she started Burtch Designs to help women build their dream brands and has collaborated with over 30 different brands in the last four years.

Why did you start Burtch Designs?

I started Burtch Designs to have more flexibility as I started my family. It was important to me to continue to work but in a more sustainable and fulfilling way. I was also seeking more creativity than my corporate job at the time allowed.

What are some common challenges you’ve encountered in your field?

One primary challenge I face with potential customers is sticker shock. I think on the surface, a lot of people come to me expecting a handful of logo options in a week or so – but once we talk through the details of what is included in a strategy session and how I present just one, thoughtful logo option they have a better understanding of why I price my services the way I do.

What made you realize or when did you realize you may benefit from a sales coach?

After listening to Gwen’s episode on the branding business school podcast, I had an ah-ha moment: I kept thinking I needed to hire someone for my business but I couldn't quite land on an area that felt the most necessary to hire for. So, I figured, if I can get my sales process buttoned up, more confident and more direct, that would be an ideal next step in this journey. It would also be a better investment than hiring someone at random without real clarity in how to continually get new clients.

In the Confident Sales Accelerator Framework or as you formally know it, the B3 framework (breaking belief barriers) I saw and felt you have a few moments- I’d love for you to share in your own words your journey so far.

I’ve learned more about sales in general, how to confidently approach new inquiries, strategies on how to follow up and how to highlight the things I do that help get my clients the outcome they want

I really love having someone hold me accountable through this process and push me to get uncomfortable and try something new – It’s easy to stick with the ‘it’s worked for me thus far so why change it now’ method, but trying out the two-call method and creating a sales deck to actually show my clients our steps in working together has helped me lead the conversation and be more confident in the true advantage of working with me

I loved working on the feature, benefit and advantage document with you - It was a real eye opener into actually connecting everything I do behind the scenes that helps support the design decisions I make for my clients

I’ve learned to lead the conversation in a discovery call rather than showing up with just a few questions and allowing the client to ask a lot of questions and hope it works out!

CONNECT WITH GWEN:

2X Your Income NOW Free Sales Audit - CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

CONNECT WITH JACKIE

Visit my website: https://www.burtchdesigns.com/

Get on my email list for branding advice, tips and stories: https://www.burtchdesigns.com/subscribe

Follow me on Instagram: https://www.instagram.com/burtchdesigns

Consider booking an audit to see how your brand & website is or isn’t working for you: https://burtchdesigns.hbportal.co/public/657890f3419b31002723dbce/1-Invoice