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🧠 Most lawyers chase ads, SEO, or slick websites — but they’re skipping the most powerful marketing tool of all: social proof. In this episode, Mike and Eddie break down why referrals, testimonials, and real client stories convert better than any clever campaign. From smashing the "lawyers can't be trusted" stigma to using video to show results, this convo gets real about how law firms can win hearts (and cases) by showcasing the receipts.

📌 Key Takeaways:

• Why social proof builds instant trust when ads fall flat.
• How to turn client wins into credibility gold without sounding salesy.
• The psychology behind why people choose you — not just any lawyer.

👉 8 Ways to Get Clients FAST

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💬 Most law firm websites boast credentials—but overlook the one page that actually builds trust. In this episode, Mike Pelletier and Eddie Dzialo dig into the subtle yet powerful section of your site that makes clients feel understood. It’s not about where you went to school—it’s about why you do what you do, and how to show it.

📌 Key Takeaways:

• Your story matters more than your accolades when building connection.
• Empathy on your website isn’t optional—it’s your silent pitch.
• Small changes to one overlooked page can boost conversions dramatically.

👉 8 Ways to Get Clients FAST

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
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🧠 What if your marketing is failing not because of your strategy—but because you're ignoring one critical human element? In this episode, Mike Pelletier and Eddie Dzialo break down the emotional foundation that separates forgettable firms from unforgettable ones. With insights dating back to 1923 and failure rates that’ll make your jaw drop, this conversation reveals what most law firm owners still overlook in their messaging—and how to finally fix it.

📌 Key Takeaways:

• 75% of product launches fail when this emotional factor is missing.
• Claude Hopkins called it over 100 years ago—modern marketers still get it wrong.
• Your clients don’t care about your hours—they care about this one thing.

👉 8 Ways to Get Clients FAST

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok