Episodes

  • The Death of the Wanamaker Adage? GroundTruth’s CEO Makes Her Case

    The Death of the Wanamaker Adage? GroundTruth’s CEO Makes Her Case
    Dec 1 2025
    Despite decades of digital innovation, advertisers still struggle to measure whether their marketing truly works. Corey & Gordon discuss new survey findings showing that vanity metrics like clicks and "likes" fail to provide real ROI clarity. They interview GroundTruth CEO Rosie O’Meara, who describes a solution: linking precise mobile-based location data and transaction integrations. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    25 mins
  • Paypal's Bold Move: Turning Millions of SMB Websites into a Massive Retail Media Network

    Paypal's Bold Move: Turning Millions of SMB Websites into a Massive Retail Media Network
    Nov 17 2025
    While Target, Kroger, and Walmart and other bit stores create their own retail media networks, Paypal plans to one-up them all by democratizing things. Corey & Gordon offer their thoughts on Paypal's plan to facilitate ad placement on millions of SMB websites, sending ad revenue to those small businesses. The episode features an interview with the executive heading it up -- Dr. Mark Grether, SVP and General Manager of Paypal Ads. The hosts conclusion: Hmmm, this might actually work. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    27 mins
  • Amazon Tunes In To Partnerships With Local Radio

    Amazon Tunes In To Partnerships With Local Radio
    Nov 3 2025
    In this episode of Local Marketing Trends, Gordon & Corey dive into Amazon’s move into the audio landscape. As Amazon forges partnerships with Spotify, SiriusXM, and traditional AM/FM radio groups, the e-commerce giant is redefining how SMBs can buy geotargeted audio commercials. Gordon sits down with Amazon DSP director Meredith Goldman to explore whether traditional radio should see Amazon as a competitor or a collaborator. The conversation reveals how technology, targeting, and a renewed focus on SMBs are reshaping the ad game. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    24 mins
  • Amazon's Latest Delivery: Local Advertising

    Amazon's Latest Delivery: Local Advertising
    Oct 20 2025
    What's Amazon doing in the local advertising space? Beyond offering geotargeted video and display ads on its own massive network, will Amazon make purchasing a radio, TV, or newspaper ad as simple as its "BUY NOW" button? In this episode, Gordon & Corey take their questions to Jennifer Mock Donohue, a former local radio and TV executive now heading up Amazon Local Advertising. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    27 mins
  • Saga's High-Stakes Reinvention of Radio Hinges on Stealing A LOT of Digital Cheese

    Saga's High-Stakes Reinvention of Radio Hinges on Stealing A LOT of Digital Cheese
    Oct 13 2025
    Could a radio company that snubbed digital advertising for two decades wind up with the industry's winning strategy? This episode features an interview with Saga Communications CEO Chris Forgy, who forsees a steep decline in radio advertising and an aggressive digital sales effort aimed at reviving it. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    31 mins
  • The Rush to Convert SEO to AIO

    The Rush to Convert SEO to AIO
    Sep 29 2025
    As search engines traffic falls due to the fast-growing popularity of AI search, what will become of SEO? In this episode the hosts address the urgency and timing of what’s happening, and how SEO providers are rushing to deliver an AI-optimization product. The podcast features an interview with Patrick Briggs, CEO of Semify, who describes what he thinks agencies and media companies should be doing to address the issue right now. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    30 mins
  • From Print Decline to AI Partnerships: Gannett CEO Sees a Different Future

    From Print Decline to AI Partnerships: Gannett CEO Sees a Different Future
    Sep 8 2025
    The episode features a candid conversation with the key executive of Gannett, owner of the nation’s biggest newspaper chain and operator of the one of the largest news audiences on the Internet. In an interview, Chairman and CEO Mike Reed shares insights on why Gannett is moving away from dependency on search engine traffic, how partnerships with AI platforms might yield a large source of new revenue, and why he continues to see local journalism as the company's biggest competitive advantage. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    28 mins
  • Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future

    Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future
    Sep 2 2025
    Where is one of the nation's largest Christian and conservative broadcasters placing its bets on the future? Salem Media CEO Dave Santrella discusses a new financial discipline for the company's radio stations, skyrocketing growth in podcasting, and record revenue for political. He also talks about strong digital performance and whether he considers the Salem a "digital first" company. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    24 mins