The Long Game By cover art

The Long Game

By: Allie Decker David Ly Khim Alex Birkett
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  • Summary

  • The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
    2024 Omniscient Digital, The Long Game
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Episodes
  • Kitchen side: How to Develop an Analytical Mindset

    Kitchen side: How to Develop an Analytical Mindset
    Jul 24 2024
    The conversation covers various topics related to data analysis, and decision-making. The hosts delve into the importance of developing an analytical mindset and the challenges of data attribution in marketing. The conversation highlights the need to balance data accuracy with utility and the limitations of self-reported data. Overall, the hosts emphasize the importance of being analytical in understanding and making informed decisions. The conversation explores the importance of being analytical and asking the right questions in decision-making. It emphasizes that everyone can develop analytical thinking skills, regardless of job title or background. The hosts discuss the need to reduce uncertainty with data and the limitations of seeking perfect information. They also touch on the challenges of decision-making and the trade-offs involved. The conversation concludes with the idea that intuition and familiarity with analytics develop over time through practice and experience.Key TakeawaysDeveloping an analytical mindset involves curiosity, critical thinking, and the ability to ask the right questions.Data analysis is a method to reduce uncertainty, but it can never fully eliminate it.There is a trade-off between data accuracy and the cost of collecting that data.Self-reported data can be unreliable due to memory inaccuracies and sampling biases.Being analytical is important in understanding why things happen and making informed decisions. Being analytical and asking the right questions is essential in decision-making.Everyone can develop analytical thinking skills, regardless of job title or background.Data is a tool to reduce uncertainty, but perfect information is unattainable.Decision-making involves trade-offs, and it's important to be comfortable with uncertainty.Intuition and familiarity with analytics develop over time through practice and experience.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    58 mins
  • Kitchen Side Episode 200: The Long Game Magazine Pre-Launch

    Kitchen Side Episode 200: The Long Game Magazine Pre-Launch
    Jul 10 2024
    The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magazines in the past and the influence it had on them. They express excitement about creating something tangible and different in today's digital age. The conversation explores the joys and challenges of running a business, as well as the turning points and milestones experienced by the team. The greatest joy for the team is working with their talented and growing team, seeing them thrive and achieve great things. The challenges include generating consistent pipeline, retaining and upselling clients, and building and growing the team. The turning points include hiring key team members, landing big clients like Jasper and Hotjar, and restructuring into pods. The team also discusses the importance of facing fears, being present, and having faith in oneself.Key TakeawaysThe hosts reflect on their favorite moments and surprises from the podcastThe idea of creating a magazine stemmed from the desire to have something tangible and different in today's digital ageReading magazines in the past had a significant influence on their interests and perspectivesCreating a magazine allows them to showcase their work and create a high-value artifact The greatest joy of running a business is working with a talented and growing teamChallenges include generating consistent pipeline, retaining and upselling clients, and building and growing the teamTurning points include hiring key team members, landing big clients, and restructuring into podsFacing fears, being present, and having faith in oneself are important for personal and business growthShow LinksJoin our waiting list to receive the podcast magazine upon launch! Register now at beomniscient.com/magazine.Connect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Samuel Lund on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    47 mins
  • Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison

    Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison
    Jul 3 2024

    In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing campaigns. The conversation also covers building communities, drawing lessons from Evelyn's fitness group community, and applying them to marketing, management, and life.
    Key Takeaways
    Differentiated Selling Propositions: Importance of uncovering unique selling points through research and understanding the target audience.
    Brand Strategy: How branding and positioning drive messaging and marketing campaigns.
    Integration of Marketing Campaigns: The need for integrated brand and performance marketing efforts.
    Community Building: Insights from Evelyn's experience with a fitness group community and its application to broader marketing strategies.
    Research and Validation: The process of validating hypotheses about the target audience through surveys, interviews, and focus groups.
    Fundamentals of Branding: Emphasis on basic branding practices and avoiding common mistakes like over-fixation on design.
    Retention Marketing: The rising importance of retention and loyalty in marketing, supported by authentic community building.
    Positioning in B2B vs. Consumer Brands: Differences and strategies for effective positioning in B2B and consumer markets.
    Show Links
    Visit Boas Agency
    Sing up for GOALszn Newsletter
    Connect with Alex Birkett on LinkedIn and Twitter
    Connect with Omniscient Digital on LinkedIn or Twitter
    Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
    Some interviews you might enjoy and learn from:
    Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
    Building Competitive Marketing Content with Sam Chapman (Aprimo)
    How to Build the Right Data Workflow with Blake Burch (Shipyard)
    Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
    Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
    Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
    Blue Ocean vs Red Ocean SEO
    Should You Hire Writers or Subject Matter Experts?
    How Do Growth and Content Overlap?
    Connect with Omniscient Digital on social:
    Twitter: @beomniscient
    Linkedin: Be Omniscient
    Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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    1 hr and 21 mins
Leadership Marketing Economics
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