The MADness Podcast By cover art

The MADness Podcast

By: Team MADness
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  • Summary

  • The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families.
    Copyright 2024 The MADness Podcast
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Episodes
  • Episode #5: The A-merry-go-round ft. Elizabeth Drake

    Episode #5: The A-merry-go-round ft. Elizabeth Drake
    Jul 11 2024
    Elizabeth Drake, VP Global Marketing at Amerigo Education, chats to James and Nik about the secondary system in the USA, selling the American dream, and why a bit of good old hustle is ingredient in the recipe for success.
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    37 mins
  • Episode #4: Forstering success in BKK ft. Jane Forster

    Episode #4: Forstering success in BKK ft. Jane Forster
    Jun 27 2024
    Jane Forster, Director of Marketing and Admissions at Wellington College International Bangkok, talks about standing out in a competitive marketplace, why the perfect photo is the most powerful marketing asset, and the key differences between the marketing and admissions functions in an international school as she joins James and Nik in the studio.
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    35 mins
  • Episode #3: XCL-ing in the MADness game ft. Irene Chung

    Episode #3: XCL-ing in the MADness game ft. Irene Chung
    Jun 13 2024
    Irene Chung, Group Chief Commercial Officer at XCL Education, talks about MAD strategies, the power of authentic storytelling, working in a strategic role across 19 schools and the value of CRM (amongst many other things) as she joins James and Nik in the studio.
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    39 mins
Marketing Economics Politics & Government
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