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The MadMen Pod

By: The MadMen Pod
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  • Summary

  • Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick. Each episode, we chat about the latest brand sensations, their bold moves, calculated risks and the magic that happens when they step out of the box. Whether you’re a marketing maven, an aspiring entrepreneur, or just a curious soul, MadMen is your backstage pass to the world of brand building. We’re serving up tantalizing insights, thought-provoking stories, and a truckload of inspiration for those who dare to dream big. Get ready to discover the trailblazer brands who are turning heads, raising eyebrows, and leaving an indelible mark on the world.
    Copyright 2023 All rights reserved.
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Episodes
  • EPS 50 - Past Duds or Studs - We got half of them wrong

    EPS 50 - Past Duds or Studs - We got half of them wrong
    Jul 16 2024
    SummaryIn this conversation, the hosts address the recent events and discuss the marketing and branding implications. They also reflect on their 50th episode and share their favorite memories. They then review their past predictions and discuss the success of Meta's Threads, the growth of Disney, and the decline of Nike. In this conversation, the hosts discuss various brands and their strategies, including Nike's struggle with endorsements, Bud Light's image crisis, the growth of the zero-proof beverage market, the success of Skims as a lifestyle brand, and the potential downfall of Taylor Swift's brand. They also touch on the oversaturation of certain brands and the importance of diversification. Keywords: recent events, marketing, branding, Meta, Threads, Disney, Nike, predictions, brands, Nike, Bud Light, endorsements, image crisis, zero-proof beverages, Skims, Taylor Swift, oversaturation, diversification Takeaways
    • The recent events have marketing and branding implications that can be leveraged for PR and publicity.
    • Meta's Threads has seen significant growth and has become a viable business opportunity.
    • Disney has turned around its performance, with increased revenue and profitability, especially in its parks division.
    • Nike has experienced a decline in stock and sales, while other brands like Hoka and On Running are gaining popularity in the running market. Nike is struggling with their endorsement-based marketing strategy and needs to find new ways to appeal to their audience.
    • Bud Light's poor corporate response to an image crisis resulted in a decline in sales and a loss of retailer support.
    • The zero-proof beverage market is growing as more people seek healthier alternatives to alcoholic drinks.
    • Skims has successfully transitioned from a shapewear brand to a lifestyle brand, with strong sales and a dedicated following.
    • Taylor Swift's brand may face challenges in the future due to oversaturation and the need for diversification.
    Titles
    • Meta's Threads: A Surprising Success
    • Nike's Decline: Competition from Other Brands Nike's Struggle with Endorsements
    • Skims: From Shapewear to Lifestyle Brand
    Sound Bites
    • "This is absolute gold when it comes from PR that attempted assassination, you get up and you fist pump with the American flag behind you."
    • "Threads has 33 million daily active users, over 175 million monthly active users after one year."
    • "Experiences are up significantly and they're now the biggest revenue generation group from Disney."
    • "Nike's struggling right now. They're shit in their pants. Or they're yoga pants."
    • "Nike's entire marketing strategy is all around endorsements. And to your point, nobody cares about celebrities anymore."
    • "I think we are all on the same page for the most part to say, look, that's gonna grow."
    Chapters 00:00 Recent Events and Marketing Implications 07:04 Meta's Threads: A Surprising Success 14:23 Disney's Turnaround: Increased Revenue and Profitability 21:17 Nike's Decline: Competition from Other Brands 22:46 Nike's Struggle with Endorsements 25:40 Bud Light's Image Crisis and Declining Sales 29:23 The Growth of the Zero-Proof Beverage Market 31:19 Skims: From Shapewear to Lifestyle Brand 38:29 The Potential Downfall of Taylor Swift's Brand 41:19 The Dangers of Oversaturation and the Importance of Diversification
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    45 mins
  • EPS 49 - Marketing Presidential Candidates

    EPS 49 - Marketing Presidential Candidates
    Jul 9 2024
    Summary In this episode, Salim and Adeel discuss various marketing campaigns and trends. They start by talking about Gymshark's 'We Do Gym' campaign, which resonates with serious fitness enthusiasts. They then discuss Patrick Mahomes' partnership with Coors Light and the creative marketing strategies they have employed. The conversation then shifts to the EU charging Microsoft with antitrust violations related to their bundling practices. Finally, they highlight the Paralympics' social media content as a brand to watch, as they have effectively used trendy sounds and humor to engage their audience. Keywords: Marketing campaigns, Gymshark, Coors Light, Patrick Mahomes, EU charges Microsoft, antitrust violations, Paralympics, social media content Takeaways
    • Gymshark's 'We Do Gym' campaign resonates with serious fitness enthusiasts and showcases their understanding of the fitness lifestyle.
    • Patrick Mahomes' partnership with Coors Light demonstrates the creativity and boldness of the brand in the face of potential backlash from the NFL.
    • The EU charging Microsoft with antitrust violations highlights the need for fair competition and the potential impact on product marketing strategies.
    • The Paralympics' social media content is engaging and humanizes the athletes, making it a brand to watch for their effective use of trendy sounds and humor.
    Titles
    • Gymshark's 'We Do Gym' Campaign: Resonating with Fitness Enthusiasts
    • Patrick Mahomes and Coors Light: Creativity and Boldness in Marketing
    Sound Bites
    • "Gymshark came from the gym and said, 'We are a gym company. We build gym clothes.'"
    • "Patrick Mahomes truly partnered up with Coors Light in very interesting ways."
    • "Toys R Us came out with a whole new video ad campaign using Soar, OpenAI's video editing tool."
    Chapters 00:00 Introduction and Nostalgia 01:39 Gymshark's 'We Do Gym' Campaign 09:52 EU Charges Microsoft with Antitrust Violations 30:29 Trending News: EU Charges Microsoft 37:13 One Year Anniversary and Conclusion

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    39 mins
  • Eps 48 - Marketing Hot Takes! - Brand Loyality is BS, Limited Drops are a SCAM!

    Eps 48 - Marketing Hot Takes! - Brand Loyality is BS, Limited Drops are a SCAM!
    Jul 2 2024
    In this conversation, the hosts discuss various hot takes on different topics, including age limits for political office, the myth of brand loyalty, the manipulation of limited drops, the decline of celebrity influence, and the rise of employee-generated content. They explore the changing dynamics of consumer behavior and the impact on marketing strategies. The conversation highlights the need for authenticity, vision, and innovation in brand messaging. Keywords: age limits, political office, brand loyalty, limited drops, celebrity influence, employee-generated content, consumer behavior, marketing strategies, authenticity, vision, innovation Takeaways
    • Age limits should be considered for political office to ensure the next generation of leaders
    • Brand loyalty is a myth in an age of instant gratification and abundant choices
    • Limited drops are a marketing scam that creates artificial scarcity and manipulates consumers
    • Celebrity influence is declining as people become more skeptical and ready to be let down
    • Employee-generated content may be the future of marketing, providing authenticity and relatability
    Titles
    • The Myth of Brand Loyalty
    • The Manipulation of Limited Drops
    Sound Bites
    • "I think we need to have age limit for political office."
    • "Brand loyalty is bullshit."
    • "Limited drops are a scam."
    Chapters 00:00Introduction and Controversial Topics 03:06Age Limits for Political Office 06:01The Myth of Brand Loyalty 09:04The Manipulation of Limited Drops 12:50The Decline of Celebrity Influence 35:05Conclusion and Call to Action
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    36 mins
Leadership Marketing Economics Politics & Government
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