The Mar Dat Chat

By: Mar Dat LLC
  • Summary

  • "The Mar Dat Chat" is now available for listening on both Spotify and Apple Music! Once a month I will be interviewing Chief Marketing, Technology, and Information Officers, exploring their best practices in marketing technology deployment and data optimization. Conversations with these industry leaders provide valuable insights that you won't want to miss.
    Mar Dat, LLC
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Episodes
  • Episode 8: Shaun Hunter Green, SVP, Preferred Segment Marketing at Bank of America
    Dec 18 2023

    Welcome to The Mar Dat Chat!


    Hear Shaun Hunter Green, SVP, Preferred Segment Marketing at Bank of America-Responsible for developing effective strategies and programs targeting Mass Affluent customers - $100K+ - $1M in investable assets.


    Today's episode will speak about personal branding and investing in yourself. We wanted to sit down and focus on how to show up in the new year and promote the personal branding of the self.

    - 1:30 The Idea of Personal Branding

    - 10:00 Personal Rebranding

    - 22:10 Brand Adjacency and Mentorship


    Want to learn more about Mar Dat? ⁠⁠Click Here

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    41 mins
  • Episode 7: Greta Crowley, Vice President of Retail Marketing for Cox Automotive
    Oct 9 2023


    Welcome to The Mar Dat Chat!

    Hear Greta Crowley, Vice President of Retail Marketing for Cox Automotive-which includes leading a complex set of brands and products, including the two of the largest largest consumer automotive brands, AutoTrader and Kelley Blue Book . In 2017 Greta was named one of Auto's Remarketing top 40 under 40. Prior to joining Cox Automotive in 2010, she served as the media supervisor at Turner Broadcasting.


    - 5:00 The Digital Auto Experience

    - 10:25 The Car Buyer Journey Study

    - 20:30 Cox Automotive and Updating Their Funnel


    Want to learn more about Mar Dat? ⁠Click Here


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    38 mins
  • Episode 6: Paula Wagner, CIO of Mansfield Oil
    Oct 4 2023

    Welcome to The Mar Dat Chat!

    Join us for a chat with Paula Wagner, CIO of Mansfield Oil. Mansfield is a trusted provider in the fuel industry, and they deliver innovative solutions to optimize fuel management and processes for clients across North America. We'll speak about people, process, and technology and how they are the fundamental components and how they're all interconnected, as well as Paula's experiences in her field.


    Want to learn more about Mar Dat? ⁠⁠Click Here


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    11 mins

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