The MarTech Show By cover art

The MarTech Show

By: Mike Allton
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  • Summary

  • The MarTech Show is your guide to exploring today's marketing technology solutions. Social Media. Artificial Intelligence. Augmented Reality. Content. SEO. Email. Analytics. Listening. Advertising, and more! Join award-winning marketer Mike Allton and his co-host, agency owner and technology futurist Robin Dimond, as they dish on the latest developments in marketing technology and share new solutions and innovative approaches that you need to know about to grow your business today. Whether you're a team of one or a hundred, this podcast will help you keep up with today's advancements in technology, and learn about solutions that could be just the solution you've been looking for. Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/ Produced and Hosted by Mike Allton alongside Robin Dimond. Follow The MarTech Show on Instagram at https://www.instagram.com/TheMarTechShow.
    2024-present
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Episodes
  • Discover How Audience Intelligence Can Help You Know Your Audiences Better Than Their Own Mothers

    Discover How Audience Intelligence Can Help You Know Your Audiences Better Than Their Own Mothers
    Jul 25 2024
    Businesses today are constantly struggling to truly understand their audiences. Despite making significant investments in social media and digital marketing, many find it challenging to decode complex consumer behaviors and preferences. Traditional analytics often fall short, providing only surface-level insights which fail to drive impactful decisions. This lack of deep understanding leads to missed opportunities, ineffective marketing strategies, and ultimately, lower ROI. Imagine continually pushing out campaigns that don't resonate, wasting valuable resources, and seeing little to no engagement. The frustration grows as businesses realize that knowing their audience is no longer a 'nice-to-have' but a 'need-to-have' for survival and growth in a competitive landscape. That’s what Jonathann Mingoia is here to help us with. Jonathann Mingoia is a renowned audience intelligence specialist with over a decade of experience in the field. Currently serving as the Chief Enterprise Solutions Officer at Audiense, Jonathann plays a pivotal role in driving the company’s vision to bring consumer research into the digital era. His expertise spans across social media, digital intelligence, and e-reputation management. With a robust background in utilizing data-driven approaches to understand consumer behavior, Jonathann has helped numerous businesses enhance their marketing strategies, optimize their operations, and achieve significant growth. His passion and insights make him a sought-after expert in the realm of audience intelligence. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Jonathann Mingoia about: 🔶Transformative Insight: Jonathann will explain the concept of audience intelligence and how it goes beyond traditional social and digital intelligence to provide deep, actionable insights that drive marketing success. 🔶Behavioral Decoding: Learn how platforms like Meta can be used for behavioral analysis, enabling businesses to decrypt complex audience behaviors and improve their marketing initiatives. 🔶Strategic Advantages: Discover the common challenges in implementing audience intelligence and how to overcome them, along with concrete examples of how agencies can leverage these insights to win new clients and enhance operations for better client outcomes. Register to tune in live and ask questions, then join the Social Media Pulse Community afterwards for The MarTech Show After Party! Learn more about Jonathann Mingoia Connect with Jonathann Mingoia on LinkedIn Resources & Brands mentioned in this episode Audiense Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community Everything Announced At WWDC 2024: ‘Apple Intelligence’ And More Group M in Belgium Soprism Meta knows us better than our own family  Show Notes & Transcript: https://www.agorapulse.com/blog/audience-intelligence-can-help-you-know-your-audiences Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    51 mins
  • Exploring TikTok’s Advertising Platform & Certification Options

    Exploring TikTok’s Advertising Platform & Certification Options
    Jul 3 2024
    TikTok sports over 170 million users and 7 million businesses in the United States alone and, more importantly, on average, users are spending a movie's worth of time watching content daily, which makes it a treasure trove for marketers and advertisers. Users from every generation and background are highly engaged on the platform - both for entertainment as well as education and search - and that’s led to tremendous growth in advertising revenue reaching tens of billions of dollars. How can agencies leverage TikTok on behalf of their clients? And how is the platform helping advertisers demonstrate their expertise and land more deals? That’s what Mark Wallrapp is here to help us with. Mark is currently a Team Lead on the SMB Agency team at TikTok, where he leverages his experience in team building, negotiations, and marketing strategy to manage a high-performing team out of Culver City, CA. Previously, he served as the Principal of the Deal Desk at Reddit, overseeing global deal structuring and policy development, and contributing to over $360 million in revenue through annual agreements. His tenure at Meta (formerly Facebook) as an Industry Manager further highlighted his ability to manage digital media-focused sales teams to achieve meaningful revenue milestones. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Mark about: 🔶The advertising opportunities for agencies and marketers on TikTok 🔶What training and certification options are available 🔶Current trends and best practices in TikTok advertising Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Mark Wallrapp Connect with Mark Wallrapp on LinkedIn Resources & Brands mentioned in this episode TikTok for Business TikTok Media Buying Certification Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community TikTok for Business Spark ads A Book: Ultimate Guide to Social Media Marketing TikTok Creative Center TikTok Creative Challenge TikTok Creative Assistant TikTok shop SEO for TikTok Why Great Retailers Care About Product Feed Management on Social TikTok Academy Agorapulse Agency Summit Antonio Reyes: Strategic Partnerships Manager At TikTok Show Notes & Transcript: https://www.agorapulse.com/blog/exploring-tiktoks-advertising-platform-certification-options Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    32 mins
  • Advanced Advertising Strategies for the Cookieless Era

    Advanced Advertising Strategies for the Cookieless Era
    Jun 19 2024
    Digital ad revenue is expected to exceed $600 billion worldwide this year, and yet despite such a lucrative and growing industry, it seems like it’s never been more challenging to be a paid ads manager or consultant. We talked in a previous episode about iOS changes, cookies going away, and all of the other challenges and changes facing digital advertising. As a result, advertisers are not only turning to new strategies, they’re employing new tools and leveraging AI any way they can to find the seam. Where should you turn your attention, and what advanced advertising strategies can we reliably turn to? That’s what Maryna Burushkina is here to help us with. Maryna is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped hundreds of multinational companies (such as Allianz and Philips) reshape their marketing to drive accelerated growth over the last decade. And she is building an AI technology to solve marketing inefficiencies using the power of data and micro-segmentation. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Maryna about: 🔶What advanced advertising strategies are available to marketers today 🔶How marketing agencies in particular can drive success for their clients 🔶Why such strategies and tactics are necessary in today’s landscape Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Maryna Burushkina Connect with Maryna Burushkina on LinkedIn Resources & Brands mentioned in this episode Growth Channel Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community a previous episode about iOS changes Google's annual developer conference, I/O Google I/O 2024: Everything Revealed in 12 Minutes Larry Kim Distillery Feedonomics The episode with Scott Brinker, the chief Martech and the chief Ecosystem Officer of Hubspot Show Notes & Transcript: https://www.agorapulse.com/blog/advanced-advertising-strategies-for-the-cookieless-era Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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    28 mins
Marketing Economics
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