Struggling to navigate the complexities of B2B to Consumer (B2BtoC) marketing? This episode of The Marketing Blender Show is for you!

Dacia and Daisy dive deep into the world of selling to big box retailers like Walmart and Costco, where you don't directly control the customer relationship.

Here's what you'll learn: - What B2BtoC buyers REALLY care about (it's not how amazing your product is!) - How to craft messaging that resonates with retail decision-makers - Proven strategies to drive demand and sell-through in local markets - The importance of building a strong brand for B2BtoC success

Plus: - Tips for getting that crucial first meeting with a buyer - How to leverage digital and print marketing to generate local interest - The secret to building a loyal customer base that keeps retailers happy - Feeling overwhelmed? The Marketing Blender team is here to help! We offer fractional CMOs and outsourced marketing solutions to drive your success.

Ready to learn more?

Visit our website: https://www.themarketingblender.com/

Check out our other podcasts: - Messaging Choreography - Demand Generation

Don't forget to subscribe for more insightful marketing content!

P.S. Leave your questions in the comments below! We're happy to help you navigate the B2BtoC landscape.

Hello and welcome back to The Marketing Blender Show! We're excited to bring you another episode packed with valuable insights for B2B leaders and marketers. 😎

In this episode, hosts Dacia Coffey and Daisy McCarty dive into the world of fractional Chief Marketing Officers (CMOs). They explore when businesses should consider hiring a fractional CMO and how to go about it.

Key topics covered: ➡️ Signs that indicate it's time to hire a fractional CMO ➡️ The different types of fractional CMO engagements ➡️ What to expect from a fractional CMO in the first 90 days ➡️ How to choose the right fractional CMO for your business ➡️ The importance of B2B vs B2C experience in marketing leadership ➡️ Tips for getting the most out of your fractional CMO relationship

Whether you're a startup, small business, or growing enterprise, this episode provides valuable insights on leveraging fractional CMO expertise to drive revenue growth, build your brand, and create a resilient marketing strategy.

Don't miss out on this informative discussion that could transform your approach to marketing leadership!

Subscribe for more expert marketing insights and join us for our monthly live Q&A sessions!

_______________________________________________________________________________ Get your copy of the book "Corporate Caffeine"

🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights

For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.

Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!

🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty

Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉

Hello! Welcome back to The Marketing Blender Show!

In this episode, Dacia Coffey and Daisy McCarty discuss how to navigate the complexities of B2B healthcare marketing. They break down the different personas involved in the buying process, from doctors and nurses to hospital administrators and IT leaders. They also offer tips on how to develop messaging that resonates with each persona and how to align your marketing efforts with the specific needs of healthcare organizations.

Key takeaways: 💡 Document your tribal knowledge and understand how your product or service aligns with the priorities of healthcare professionals and hospitals. 💡 Focus on simplicity and identify opportunities to add value by addressing points of friction in the healthcare system. 💡 Prioritize your marketing opportunities and don't be afraid to experiment to find what works best for your audience.

We hope you enjoyed this episode! Let us know your thoughts in the comments below. Don't forget to like and subscribe for more marketing content.

_______________________________________________________________________________ Get your copy of the book "Corporate Caffeine"➡️ https://daciacoffey.com/corporate-caffeine/

🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template

For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab

Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender

🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/

Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉