The Marketing Madmen  By  cover art

The Marketing Madmen

By: NICK CONSTANTINO
  • Summary

  • TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about. Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing. They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.
    2024 THE MARKETING MADMEN
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Episodes
  • 146. LEGAL INSIGHTS WITH A PERSONAL TOUCH: UNRAVELING ELDER LAW
    Jun 29 2024

    Join Nick Constantino on Marketing Madmen as he and Josh Nelson, CEO of Nelson Elder Care Law, slice through the complexities of elder law in Atlanta. Discover the genuine care and smart strategies that set Nelson Elder Care Law apart in a bustling market.

    Key Takeaways:

    1. Elder law is more than contracts; it’s about understanding and navigating the fine print of life.
    2. Josh Nelson offers a unique approach by providing essential legal documents for free, emphasizing education over intimidation.
    3. Medicare isn’t all-encompassing; Medicaid could be the crucial support many overlook.
    4. In the digital age, having immediate access to important legal documents on your smartphone is key.
    5. Quality trumps quantity in the competitive elder law market of Atlanta; authenticity is paramount.
    6. Nelson Elder Care Law stands out by crafting personal life stories, not just legal documents, fostering trust and building lasting relationships.

    patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

    See omnystudio.com/listener for privacy information.

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    47 mins
  • 145. A PLAYER'S GUIDE TO DESIGN
    Jun 22 2024

    Join the Marketing Mad Men as they delve into the transformative world of branding with Brett Player of Play Agency. Discover the art of efficacious design, the emotional power of packaging, and the future of sustainability in marketing. Tune in for a session that blends the artistry of design with the precision of marketing analytics, and learn how to tell your brand’s story in a way that resonates with today’s eco-conscious audience.

    • Branding
    • Design
    • Sustainability
    • Marketing Analytics
    • User Experience
    • Emotional Connection
    • Packaging Design
    • Logo Development
    • Marketing Trends
    • Digital Transformation

    patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

    See omnystudio.com/listener for privacy information.

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    45 mins
  • 144. GRIND, GRIT, AND DIVERSE PERSPECTIVES: AN ENTREPRENEURIAL JOURNEY
    Jun 15 2024

    In this episode, Nick Constantino interviews Cassius Butts, an entrepreneur, business leader, and educator. Cassius shares insights from his diverse upbringing and experiences, emphasizing the importance of embracing different perspectives and the "grind and grit" required for entrepreneurship. The conversation explores how their backgrounds influenced their career paths, with one speaker initially wanting to be an industrial-organizational psychologist but realizing the value of understanding human motivation for effective leadership

    They discuss the significance of building rapport, finding common ground, and diversifying one's experiences for success. The speakers reflect on how their grandfather's involvement in local politics inspired them to pursue a career in government, aiming to positively influence people while avoiding partisan politics. They share their experiences navigating urban development and housing policies at HUD during the Bush administration, highlighting the importance of financial literacy and addressing the challenges faced by marginalized communities

    The conversation also touches on the resilience and opportunities for growth that can arise from navigating adversities, using examples like New Orleans' recovery from natural disasters. Thasunda Brown Duckett, the first African-American Administrator of the Small Business Administration (SBA), discusses the critical role small businesses play in the US economy and how the SBA supports access to capital for these businesses. Overall, the episode emphasizes the power of perseverance, bipartisanship, community engagement, and leveraging existing resources to empower small businesses and minority-owned enterprises

    Chapters

    00:02:56 - Trailblazing the SBA as the First African-American Administrator

    00:19:06 - Navigating the Political Landscape: A Bipartisan Approach

    00:21:03 - Scaling a Business: Strategies for Growth and Community Engagement

    00:27:19 - Thriving Through Challenges: Helping Businesses Scale

    00:32:20 - From Podcast to Published: My Book Tour Journey

    00:39:44 - Teaching at Morehouse: Lessons Learned

    00:45:06 - Fixing the Education System: Bridging the Skills Gap

    00:46:26 - Nurturing Competitive Spirit in Education

    Key Lessons

    1. The importance of embracing different perspectives and diverse backgrounds in shaping one's entrepreneurial journey and leadership approach.
    2. The "grind and grit" of entrepreneurship, which Cassius Butts now imparts to his students as an educator, highlighting the value of resilience in navigating challenges.
    3. The speakers' involvement in politics and government, and how their experiences in the public service have influenced their career paths and leadership style.

    patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/

    See omnystudio.com/listener for privacy information.

    Show more Show less
    50 mins

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