Watch the YouTube version of this episode HERE

Are you looking to get advice on how to build a successful firm? In this episode of the Maximum Lawyer Podcast, Tyson chats with Alexis Austin, owner of Right Law Group, about how her law firm’s management evolved after marriage while focusing on financials and marketing. They explore the firm’s shift to a team-based structure, the importance of sustainable growth, and fostering a strong culture to attract top legal talent.

Alexis shares her firm’s team-based approach that creates success. The focus for her practice is the team of legal support one gets. Everyone works like a well oiled machine to move someone through the process. For clients, they do not meet with a lawyer until they pay, sign a retainer agreement and have had their first call, which is usually someone on the intake team. Creating a good firm is not about the attorney only, it is the team and the great customer service delivered to ensure a client is fully supported.

Alexis and Tyson talk about the approach to hiring experienced litigators. For Alexis, the approach is all about ensuring they will fit well with how the firm operates. This involves inviting the individual out to lunch or drinks with other lawyers. This will show their personality and how they get along with other lawyers in a social setting where the environment is less serious. From this point, the individual is offered a formal interview. Doing this in stages allows for Alexis to get to know a potential hire casually before asking the tough questions.

Listen to learn more.

• 00:13 How Alexis’s role in the law firm changed after marriage
• 3:20 How the firm operates independently, with its own systems
• 12:13 The firm’s team-based approach
• 17:27 The firm’s approach to hiring experienced litigators
• 51:45 Breaking self-sabotage patterns in law

Tune in to today’s episode and checkout the full show notes here.

Connect with Alexis:

• Website
• X
• Instagram
• Facebook
• Linkedin
• Youtube

Watch the YouTube version of this episode HERE

Are you in the legal space but also looking to utilize AI more? In this episode of The Guild Live Show, Tyson explores the latest in AI and digital marketing. He reviews Perplexity’s new AI email assistant, shares insights from a Bloomberg article on Mr. Beast’s business finances, and highlights a customer journey infographic by Chase Diamond.

AI can be used for many systems and processes within law firms. Tyson shares the benefits of Perplexity’s new AI email assistant. This AI tool can manage your emails, schedule your meetings and can draft emails. Additional features include categorizing your emails into different buckets and utilizing labels so that you can see what priority items require attention. It is truly an incredible tool that can make any attorney’s life so much easier.

Tyson talks about AI-driven personalization in marketing. AI can be used to create unique and personalized digital marketing campaigns. It can also enhance precision and campaign effectiveness through data driven insights. Individuals in the space can use it to know how their campaigns are performing across a network of micro influencers, through tracking key metrics and engagement rates. If a particular type of content is performing exceptionally well with a specific audience segment, AI can recommend allocating more resources to similar content.

Listen in to learn more!

• 1:09 Discussion of Perplexity’s new AI email assistant
• 6:45 Analysis of Mr. Beast’s business model
• 14:44 Exploration of AI-driven personalization in marketing
• 20:01 Influencer marketing versus traditional advertising
• 25:22 The importance of transparency for modern influencers

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you an attorney looking for a place to get reliable vendor reviews? In this episode of the Maximum Lawyer Podcast, Tyson and Becca introduce “Becca’s List,” a new, free review platform designed for law firm owners to share authentic feedback on vendors and service providers.

Tyson and Becca share about how Becca’s List came to be. After hearing from a Guild member about spending money on a vendor and not getting the services they paid for, Becca and Tyson created a product list where legal vendors can be reviewed. This can then be used by members who are looking for vendors and can do some research before they commit to spending money with them. This is a great tool for new law firms who don't have a big budget and need to be mindful of the vendors they partner with.

Tyson and Becca go through the development journey of Becca’s List. The website uses smiley faces to rate vendors, which does not leave users confused on how to use the platform. The development process has been tricky due to working with developers who usually have more say in how something can be created. The process also involved coming to a happy medium on certain aspects of the platform and this is important when collaborating on a product.

• 1:43 Explanation of the idea of Becca’s List
• 2:44 How the new platform changes vendor behavior
• 9:13 Overview of the development journey
• 11:13 Issues with the platform, including frustrations with developers
• 14:16 The difference from building a standard law firm website

Tune in to today’s episode and checkout the full show notes here.

Check out Becca’s List here.

Watch the YouTube version of this episode HERE

Are you a business owner looking for tips for success? In this episode of The Guild Live Show, Tyson delivers a concise yet insightful discussion on negotiation tactics, ChatGPT usage trends, and the realities behind AI research tools. Tyson critically examines bold claims about Thomson Reuters’ AI system, shares practical lessons for startups, and reflects on the importance of empathy in online interactions following a recent tragedy.

Tyson shares some effective negotiation strategies for lawyers. Being a successful negotiator involves spending a lot of time on anticipated areas of agreement. This means focusing on where you align with a client. It also involves planning more efficiently as opposed to the amount of time. Planning efficiently makes all the difference when you are in the negotiation phase of a deal. If you sit down and think through how you want the negotiation to go and have everything outlined for the discussion, it can really play out in your favour.

Tyson provides some common mistakes made by startups that can actually lead to their downfall. One of the common mistakes is only hiring people based on experience. Because startups are so new, it needs the right people with the mindset to scale the business to where it needs to be. Experience won’t matter if they do not fit with the vision of the business. Another mistake is wearing too many hats as the owner. Though a startup can be small, wearing too many hats can lead to burnout and not putting the right energy into the right areas because you are spread too thin. Ensure to hire who is needed so you can focus on running the business.

Listen in to learn more!

• 1:07 Discussion of effective negotiation strategies
• 5:41 OpenAI data on ChatGPT’s most common uses.
• 8:08 Thomson Reuters’ AI that reduces research time
• 12:24 Common mistakes that kill startups

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you an attorney looking for tips on how to build a social media presence? In this episode of the Maximum Lawyer, Tyson interviews a former news anchor and media trainer, Kerry Barrett about how lawyers can improve their on-camera presence. Kerry shares practical tips for appearing more natural, including mindset shifts, breathing exercises, wardrobe advice, and script-marking techniques for teleprompters.

Kerry provides some tips on how lawyers can be more conversational on camera. Lawyers live in the language of their expertise and they tend to work in high stake settings where speech is very formal. But being on camera involves having a conversation with the viewer and making sure they understand you. A great tip is to imagine you are having a conversation with one person. Whether it's a friend or family member, this can help change the way you speak and can make your speech more easy going.

Kerry shares the types of content lawyers should create to help with branding. Content for lawyers should be demand generation, trust building content and anonymized case studies. Content like this is focused on being on top of trends, building trust with your audience and analyzing case studies that might help someone who is going through something similar. Doing this content on rotation (ie. once every week) is a great way to build a following and get clients!

Take a listen!

• 01:18 Tricks to Sound More Conversational
• 04:18 Overcoming Nerves and Breathing Techniques
• 06:06 Handling Mistakes on Live Video
• 08:59 Appearance Tips for Camera
• 10:47 Enunciation and Audio Clarity
• 16:32 What Lawyers Should Talk About in Videos
• 20:48 Video Length and Platform Guidelines
• 22:00 Video Structure Formula: Hook, Value, CTA
• 23:55 Repurposing Long Videos into Shorts

Tune in to today’s episode and checkout the full show notes here.

Connect with Kerry:

• Website
• Linkedin

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

Watch the YouTube version of this episode HERE

Are you a lawyer looking for some AI hacks? In this episode of The Guild Live Show, Tyson explores the latest in AI and tech. He demos String, a new text-to-agent AI platform for building automated workflows, and reviews Google’s updated Notebook LM, highlighting its new flashcards, quizzes, and multimedia study tools.

Tyson talks about the text-to-agent AI platform, String which is a workflow builder. The tool is an autonomous bot that can execute tasks and run automations. You type in what you want and it builds it for you, which is unique compared to other AI tools. For lawyers it can be a game changer. For Tyson, he created a workflow using personal injury cases to draft a comprehensive report.

Tyson shares a workflow hack for lawyers involved with project management. When you create a project, you can automatically create a link connecting it to Google Contacts. That way you connect a project with the contact information for a client. So, when you start typing the client’s name, the email for the project comes up and you can continue working on it if you have stepped away. It is a great life hack to save you some time!

Listen in to learn more!

• 1:18 The introduction of String, a text-to-agent AI platform
• 7:59 Discussion of new features in Google’s Notebook LM
• 25:59 A workflow hack for project management
• 28:08 The value of adaptable employees

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you a law firm owner looking for advice on filing taxes? In this episode of the Maximum Lawyer Podcast, Jacqueline and Adam Williams, co-founders of Pennywise Tax Strategies, share their journey from traditional tax roles to building a firm focused on proactive, year-round tax planning for small businesses and law firms.

Proactive tax planning for small businesses is so important and needs to be prioritized. Many small business owners react to their numbers and don't think ahead when it comes to taxes. Because of this, businesses are in a bad situation due to not knowing how to make the most of their money, where the money is going or how to proactively plan ahead. Jacqueline and Adam work to ensure small businesses are not left behind and succeed during this stressful time.

Jacqueline and Adam speak to the errors small businesses make during tax season. One of the biggest issues is a lack of communication between the tax preparer and the business owner. Most times, business owners hand accountants everything and call it a day. Sometimes, the business owner doesn't want to fill out the questionnaire, which means the dots are not connected. Big things can be missed, which can lead to issues after filing. Transparency between both parties is extremely important.

Listen in to learn more!

• 03:21 Gap in Small Business Tax Planning
• 05:19 Trusted Advisor Model vs. Traditional Accounting
• 06:08 Proactive Tax Planning in Practice
• 07:34 Monthly Client Check-ins and Accountability
• 08:16 Common Mistakes by Law Firm Owners
• 09:36 Avoiding Numbers and Year-Round Tax Season
• 11:27 Regular Tax Planning Activities
• 12:23 Understanding and Tracking Tax Liability

Tune in to today’s episode and checkout the full show notes here.

Connect with Adam and Jackie:

• Website
• Facebook
• Linkedin
• Instagram

Watch the YouTube version of this episode HERE

Are you a leader looking for some tips on improving your business? In this episode of The Guild Live Show, Tyson explores the new AI image generation tool Nano Banana, demonstrating its creative features and precise editing capabilities. Tyson also shares insights from Psychology Today on the three habits that set super performers apart.

Tyson shares and tests the Nano Banana AI image tool, which can be used to improve your brand. The tool can be used to generate AI images that you can use to create brand logos or designs for your business. You can input words into the generator as well as colours for your image, which will pump out something you can use. You can even edit it further by giving it a command to make it more specific. It's an interesting tool to show your creativity in developing your brand.

Tyson also chats about the three habits that set high achievers apart from other people. High achievers usually set transformative goals over transactional ones. Doing this allows individuals to prioritize actions and leave space for exploration. This is something that can set someone apart from others by setting clear expectations for themselves. The second is working backwards to reach a goal. This involves knowing every step of the way from the finish to the start and then figure out where you are. This allows individuals to understand everything they need to do to accomplish their goals. The third and final habit is spending time on things that will deliver returns. In order to reach a goal, it is important to prioritize tasks that will actually get you to the end.

Listen in to learn more!

• 00:14 Introduction and testing of the Nano Banana AI image tool
• 7:03 Discussion on habits that set high achievers apart
• 17:06 Lessons for business owners on public behavior
• 22:32 Exploring the push and win lawsuit

Tune in to today’s episode and checkout the full show notes here.