Watch the YouTube version of this episode HERE

Are you a law firm owner looking to learn more about AI? In this episode of Maximum Lawyer, Tyson interviews Eric, founder of Arrow Effect Marketing and Meet Gabbi. Eric shares his entrepreneurial journey, the inspiration behind his company names, and how his passion for storytelling evolved into innovative legal marketing solutions.

Eric speaks to the challenges of lead intake within legal firms. Law firms with weak intake processes usually suffer from a lack of personnel or certain databases or technology that are not up to date. Eric shares how intake is an important aspect of a successful law firm and how Meet Gabbi is used to improve it. For Eric’s clients, the use of Meet Gabbi has led to 20-30% more conversion of cases. The AI tool can be used by potential clients who might need some more guidance before they connect with a lawyer. It can also be used between client and lawyer once a case gets going to schedule appointments and collect payments.

Tyson and Eric talk about the legal system’s cautious approach to AI and where that hesitancy stems from. It stems from the creation of hallucinated cases that are not real and taking time away from people who really need help. But, the use of AI can give the legal space an advantage over other industries. It can allow those in the space to maximize their time and focus on winning cases instead of completing administrative tasks that can take hours in day.

Listen in to learn more!

• 2:44 Managing Two Companies
• 4:39 Hiring and Talent in Legal Tech
• 11:09 Adapting to AI and Human Roles
• 14:44 Strategic Partnerships and Legal Credibility
• 25:15 Storytelling in Marketing
• 37:50 Recommended Tools for Law Firms

Tune in to today’s episode and checkout the full show notes here.

Connect with Erik:

ARO Effect:

• ARO Effect Website
• LinkedIn
• Instagram
• Facebook

Meet Gabbi:

• Meet Gabbi Website
• LinkedIn

Watch the YouTube version of this episode HERE

Are you a lawyer looking for some tips on AI technology? In this episode of Maximum Lawyer, Tyson and expert guest Martin Kravchenko discuss the practical use of AI technologies—such as vibe coding, AI agents, and tools like Gemini, ChatGPT, and Notebook LM—in legal and personal injury law firms.

Tyson and Martin discuss bottlenecks within firms, especially with tech versus human bottlenecks. For law firms, Martin suggests that people are the biggest bottlenecks if you don't have the right amount of staff in your firm doing the right work. With a small firm, the people are important. As a firm increases, technology can become the bottleneck because there has to be a good, streamlined system in place to ensure people are able to do their jobs. If a good, solid CRM is not in place, the whole firm can really suffer.

Martin speaks about his use of an AI tool called Gemini and the benefits of it. One thing is people can access it through their Google Workspace and Gmail, which makes it easy and efficient. It can also process documents better, which for lawyers who work with medical records, can be really handy. Many people struggle with badly scanned PDF documents, which for Gemini, it can read quite well. This can make any lawyer's life a lot easier when preparing for a case.

Listen in to learn more!

• 1:35 Integrating New Tools into Law Firm Processes
• 2:21 Mapping and Standardizing Law Firm Processes
• 4:18 Centralizing Templates and Knowledge Management
• 7:35 When to Invest in Technology vs. Human Resources
• 8:51 Effective Prompting and AI Tool Usage
• 16:29 AI-Generated Content and Deepfakes
• 17:12 Why Prefer Gemini Over Other AI Models
• 20:56 The Value of Simple, Scalable Solutions
• 35:32 Future of AI Agents and Legal Practice
• 50:25 Long-Term Vision: Lawyers as Monitors of AI Agents

Tune in to today’s episode and checkout the full show notes here.

Connect with Martin:

• Website
• YouTube
• Facebook
• LinkedIn

Watch the YouTube version of this episode HERE

Are you a business owner looking for some tips on how to be more effective as a leader? In this episode of the Guild Live Show, Tyson explores the latest in tech and productivity. He shares actionable tips for leading effective meetings, discusses strategies for optimizing sleep (“sleep maxing”), and highlights AI-driven prompts to boost online authority.

Tyson provides some leadership tips to help people in these roles run meetings smoothly and efficiently. One tip is to prepare before you enter the meeting, as small preparation signals professionalism. You want your team to take you seriously and trust that you know what you are talking about. Another tip is that leaders should be actively engaged in a meeting. Being engaged, listening and providing clarity will ensure you add value to both the meeting and your employee’s time.

Tyson chats about Perplexity’s Comet browser for automating tasks. Comet acts as a personal assistant and can automate your tasks for you while you are working. Tyson does a demo with listeners and prompts Comet to search the best restaurants in Nashville. In real time, the browser does a search in Google Maps and a search bar pops up with all the results. It is a great tool to manage your life online.

Listen in to learn more!

• 5:35 Three simple leadership tips for meetings
• 11:16 Introduction of "sleep maxing"
• 16:05 How to use Perplexity’s Comet browser for automating tasks
• 24:17 Seven AI prompts from Forbes to boost online authority

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Alexis Austin is the founder of 360 Strategic Success and the creator of the Virtual Chief Sales Officer (VCSO) Program, a proven system that helps law firms double their revenue, and even triple close rates, without increasing marketing spend.

After building her own seven-figure criminal defense firm, Alexis discovered what many law firm owners eventually learn: more ad spend isn’t the answer. Fixing intake and sales is.

By focusing on conversions instead of clicks, she doubled her firm’s revenue while cutting marketing costs in half.

Through 360 Strategic Success, Alexis helps firms implement proven sales training, simple law-firm-specific tracking tools, an on-demand call coaching tool with unlimited use, and weekly live training with detailed hot seats. Her mission is to help law firm owners escape the revenue roller coaster, stop wasting money on marketing, and finally build a firm that grows strategically and consistently.

Website: https://www.360strategicsuccess.com/sales-accelerator-program

• 00:13 How Alexis’s role in the law firm changed after marriage
• 3:20 How the firm operates independently, with its own systems
• 12:13 The firm’s team-based approach
• 17:27 The firm’s approach to hiring experienced litigators
• 51:45 Breaking self-sabotage patterns in law

Connect with Alexis:

360 Strategic Success

• Website
• Instagram
• Facebook
• Linkedin

Right Law Group

• Website
• X
• Instagram
• Facebook
• Linkedin
• Youtube

Watch the YouTube version of this episode HERE

Are you in the legal space but also looking to utilize AI more? In this episode of The Guild Live Show, Tyson explores the latest in AI and digital marketing. He reviews Perplexity’s new AI email assistant, shares insights from a Bloomberg article on Mr. Beast’s business finances, and highlights a customer journey infographic by Chase Diamond.

AI can be used for many systems and processes within law firms. Tyson shares the benefits of Perplexity’s new AI email assistant. This AI tool can manage your emails, schedule your meetings and can draft emails. Additional features include categorizing your emails into different buckets and utilizing labels so that you can see what priority items require attention. It is truly an incredible tool that can make any attorney’s life so much easier.

Tyson talks about AI-driven personalization in marketing. AI can be used to create unique and personalized digital marketing campaigns. It can also enhance precision and campaign effectiveness through data driven insights. Individuals in the space can use it to know how their campaigns are performing across a network of micro influencers, through tracking key metrics and engagement rates. If a particular type of content is performing exceptionally well with a specific audience segment, AI can recommend allocating more resources to similar content.

Listen in to learn more!

• 1:09 Discussion of Perplexity’s new AI email assistant
• 6:45 Analysis of Mr. Beast’s business model
• 14:44 Exploration of AI-driven personalization in marketing
• 20:01 Influencer marketing versus traditional advertising
• 25:22 The importance of transparency for modern influencers

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you an attorney looking for a place to get reliable vendor reviews? In this episode of the Maximum Lawyer Podcast, Tyson and Becca introduce “Becca’s List,” a new, free review platform designed for law firm owners to share authentic feedback on vendors and service providers.

Tyson and Becca share about how Becca’s List came to be. After hearing from a Guild member about spending money on a vendor and not getting the services they paid for, Becca and Tyson created a product list where legal vendors can be reviewed. This can then be used by members who are looking for vendors and can do some research before they commit to spending money with them. This is a great tool for new law firms who don't have a big budget and need to be mindful of the vendors they partner with.

Tyson and Becca go through the development journey of Becca’s List. The website uses smiley faces to rate vendors, which does not leave users confused on how to use the platform. The development process has been tricky due to working with developers who usually have more say in how something can be created. The process also involved coming to a happy medium on certain aspects of the platform and this is important when collaborating on a product.

• 1:43 Explanation of the idea of Becca’s List
• 2:44 How the new platform changes vendor behavior
• 9:13 Overview of the development journey
• 11:13 Issues with the platform, including frustrations with developers
• 14:16 The difference from building a standard law firm website

Tune in to today’s episode and checkout the full show notes here.

Check out Becca’s List here.

Watch the YouTube version of this episode HERE

Are you a business owner looking for tips for success? In this episode of The Guild Live Show, Tyson delivers a concise yet insightful discussion on negotiation tactics, ChatGPT usage trends, and the realities behind AI research tools. Tyson critically examines bold claims about Thomson Reuters’ AI system, shares practical lessons for startups, and reflects on the importance of empathy in online interactions following a recent tragedy.

Tyson shares some effective negotiation strategies for lawyers. Being a successful negotiator involves spending a lot of time on anticipated areas of agreement. This means focusing on where you align with a client. It also involves planning more efficiently as opposed to the amount of time. Planning efficiently makes all the difference when you are in the negotiation phase of a deal. If you sit down and think through how you want the negotiation to go and have everything outlined for the discussion, it can really play out in your favour.

Tyson provides some common mistakes made by startups that can actually lead to their downfall. One of the common mistakes is only hiring people based on experience. Because startups are so new, it needs the right people with the mindset to scale the business to where it needs to be. Experience won’t matter if they do not fit with the vision of the business. Another mistake is wearing too many hats as the owner. Though a startup can be small, wearing too many hats can lead to burnout and not putting the right energy into the right areas because you are spread too thin. Ensure to hire who is needed so you can focus on running the business.

Listen in to learn more!

• 1:07 Discussion of effective negotiation strategies
• 5:41 OpenAI data on ChatGPT’s most common uses.
• 8:08 Thomson Reuters’ AI that reduces research time
• 12:24 Common mistakes that kill startups

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you an attorney looking for tips on how to build a social media presence? In this episode of the Maximum Lawyer, Tyson interviews a former news anchor and media trainer, Kerry Barrett about how lawyers can improve their on-camera presence. Kerry shares practical tips for appearing more natural, including mindset shifts, breathing exercises, wardrobe advice, and script-marking techniques for teleprompters.

Kerry provides some tips on how lawyers can be more conversational on camera. Lawyers live in the language of their expertise and they tend to work in high stake settings where speech is very formal. But being on camera involves having a conversation with the viewer and making sure they understand you. A great tip is to imagine you are having a conversation with one person. Whether it's a friend or family member, this can help change the way you speak and can make your speech more easy going.

Kerry shares the types of content lawyers should create to help with branding. Content for lawyers should be demand generation, trust building content and anonymized case studies. Content like this is focused on being on top of trends, building trust with your audience and analyzing case studies that might help someone who is going through something similar. Doing this content on rotation (ie. once every week) is a great way to build a following and get clients!

Take a listen!

• 01:18 Tricks to Sound More Conversational
• 04:18 Overcoming Nerves and Breathing Techniques
• 06:06 Handling Mistakes on Live Video
• 08:59 Appearance Tips for Camera
• 10:47 Enunciation and Audio Clarity
• 16:32 What Lawyers Should Talk About in Videos
• 20:48 Video Length and Platform Guidelines
• 22:00 Video Structure Formula: Hook, Value, CTA
• 23:55 Repurposing Long Videos into Shorts

Tune in to today’s episode and checkout the full show notes here.

Connect with Kerry:

• Website
• Linkedin

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