Watch the YouTube version of this episode HERE

Are you a firm owner struggling with hiring top talent? In this episode, Tyson shares a personal story about hiring and professionalism. Tyson encourages listeners to look beyond surface-level traits and trust their intuition, highlighting that true professionalism is revealed in small, everyday actions.

After buying a new car, Tyson provides some insights on first impressions for the hiring process. When Tyson called the dealership, he encountered an individual who had amazing phone training. This individual asked him all the right questions, anticipated his answers and overall showed Tyson what smooth, client interactions can look like. After receiving a text from this person asking about a job at his firm, Tyson reflects on professionalism and what to look for when hiring good talent.

When it comes to hiring for a firm, it is important to assess fit and look at certain qualities in a candidate. When looking to hire, sometimes you might find someone that checks all of your boxes and might actually be a really good fit. But, it is important to find someone that takes it to the next level. To determine this, you look at those deeper qualities. Do they have the character needed to do well and represent your firm well? This might be the most important quality, so if someone does not have it, you need to re-evaluate.

Take a listen!

• 4:12 Reflection on First Impressions and Hiring Process
• 5:42 Cialdini’s Principle and Breach of Professionalism
• 10:21 Employer-Employee Relationship and Professional Courtesy
• 12:29 Timing and Judgment in Professional Interactions
• 15:43 Assessing Fit and Deeper Qualities in Hiring

  
  

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you a law firm owner looking for ways to build team culture? In this episode, Kevin Cheney, a law firm owner and co-founder, shares how intentional culture-building can be for a firm’s growth. He explains why culture—more than marketing or processes—drives retention, recruitment, client experience, and resilience. He offers a practical three-step framework for leaders to assess, envision, and build their ideal culture.

Kevin shares some steps to building culture for a firm. The first is what your culture is today. Be brutally honest with yourself and admit what you are doing right and wrong. Another thing is to think about the future of this culture. Map out a five year plan - what needs to change and how can you change it. From there, decide what is important for your firm to have in order to be successful. At the end of the day, a positive team culture drives retention and improves employee experience.

It is important to ensure your employees bond so they can work better together. Create opportunities for your staff to connect. For Kevin, he organizes happy hours and potlucks as ways for employees to have some fun and disconnect. Another option is to organize team bonding activities that build confidence and trust. Ensure to make these optional so staff are not forced but encouraged to participate.

Listen in to learn more!

• 1:07 Intentionality in Marketing, Processes, and Culture
• 2:27 Defining Culture in a Law Firm
• 6:51 Three Steps to Building Culture
• 10:40 Facilitating Employee Bonding
• 13:29 Employee Ownership Mentality

Tune in to today’s episode and checkout the full show notes here.

Connect with Kevin:

• Website
• Facebook
• Linkedin

Watch the YouTube version of this episode HERE

Are you a firm owner looking for ways to integrate AI into your business? In this episode of the Maximum Lawyer Podcast, Richard interviews Hamid Kohan, founder of Law Practice AI, about the rapid impact of AI and technology on law firm operations. Hamid introduces his three-part power model and discusses how these elements are transforming legal staffing, operations, and profitability.

Hamid shares his three-part power model and how it can change hiring for firms. The model includes ⅓ local staff, ⅓ virtual staff and ⅓ AI. Including some of each can really transform a law firm and allow operations and staffing to benefit from aspects that might seem very different. Virtual staff can cut down your costs and AI can allow you to figure out ways to take some work away from busy local staff and simplify it.

There are areas of a firm that would thrive using AI. AI can supplement what is going on and shift people into more customer facing roles where they are helping clients. Roles like legal assistance, document collections and document summaries can benefit from the use of AI. These do not really require much human interaction, so these areas can be streamlined and made to work in a way to benefit a firm.

Listen to learn more!

• 2:12 Defining the three part power model
• 4:29 The vision for an AI law firm operating system
• 13:13 Reasons for the law field’s slow tech adoption
• 40:12 Advice to start new AI-driven law firms
• 46:58 Areas of a firm that would thrive using AI

Tune in to today’s episode and checkout the full show notes here.

Connect with Hamid:

• Website
• Instagram
• Facebook
• TikTok
• Linkedin
• Youtube

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

Watch the YouTube version of this episode HERE

Are you looking for ways to be better with your marketing strategies? In this episode of The Guild Live Show, Tyson discusses how AI, particularly the integration of HealthKit with ChatGPT, is transforming personalized health coaching. The conversation also covers neuroscience-backed learning strategies, the importance of embracing individuality over mediocrity, and agile marketing tactics like fast advertising..

The founder of Mo Martech shares some bitter truths that challenge the current marketing norms. One is that marketing is not all about generating revenue. If you focus on that alone, you are forced to kind of do anything that sticks and chase leads for instant gratification. What you want to do is build affinity and relationships with consumers, which really requires patience. The second truth is that good marketing strategies involve consistent, multiyear narratives based on the psychology of the consumer. You need to understand over time how a consumer reacts or what draws their attention. From this, you can develop and maintain a good marketing strategy.

In order to engage consumers with marketing, you need to be authentic and have something that fits your brand. Authenticity is the guardrail and is the thing that will connect your brand or product with the consumer. They need to feel you are authentic and that your marketing is genuine and real. Not every brand belongs in every conversation and you need to think if your brand has a reason to be in the moment as it relates to your marketing. Take some time to think about that as you develop your marketing strategy.

Listen in to learn more!

• 3:16 Wearables & Real-World Health Coaching
• 7:00 Three Bitter Truths for Marketers
• 9:14 Marketing Is Not Instant Revenue
• 17:30 Encouraging Uniqueness in Teams & Family
• 19:13 Seven Ways to Learn Faster
• 24:54 Fast Advertising: Real-Time Marketing
• 27:07 Authenticity & Brand Relevance in Fast Advertising

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you a law firm owner looking for ways to make your firm more efficient? At the Maximum Law Conference, Rachel McGarry shares practical strategies for law firms to move from constant chaos to efficient, proactive operations. Drawing on her experience in estate planning and legal tech, Rachel emphasizes identifying root problems before adopting new technology.

As a law firm, it is important to understand the recurring problems that occur before you implement solutions. Law firms are busy and chaotic places, with fires starting up everywhere. It is the nature of the field. As an owner, you need to shift your mindset to that of an engineer. You need to create sustainable solutions that will provide predictable success and growth without all the overwhelm.

Doing this involves a few things. First, you need to create a blueprint to figure out what your firm needs. This will allow you to create a framework that will help form your vision. From there, you will find out what your frictions are that are causing fires for your firm which will lead to designing your solution.

Rachel provides listeners with steps to take to see immediate results. One thing is to track the fires happening in your firm for 2 weeks. Get the whole team involved where everyone tracks the fires they are dealing with. You will be able to determine the patterns that are happening and can set one, measurable goal to overcome them.. Another step to take is auditing your clients at least once a month. This is a way to ensure there is good client communication frequently to update them on their case.

Take a listen to learn more!

• 00:44 Understanding recurring problems before implementing solutions
• 2:41 Outlining a step-by-step framework for designing workflows
• 7:33 Choosing tech tools only after systems are designed
• 13:51 Steps for immediate law firm improvement

Tune in to today’s episode and checkout the full show notes here.

Connect with Rachel:

• Website

Watch the YouTube version of this episode HERE

Are you a law firm owner looking for ways to integrate AI into your firm? In this episode of the Maximum Lawyer Podcast, Tyson interviews Billie, a law firm owner and legal tech entrepreneur, about the rapid changes in the legal industry. They discuss the challenges of managing law firm operations, experimenting with side projects like the Modern Divorce Navigator, and the impact of AI and venture capital on legal services.

Billie shares how AI can increase efficiency in the legal space. There is a current shortage of lawyers and because of this, many people are unrepresented or are having a hard time finding a lawyer. AI has the ability to transform the legal practice and allow lawyers to represent more people and cut down their processes and systems to provide them the time to do it.

Billie and Tyson chat about how AI can handle client communications. It can really change the intake system and do tasks like handling client calls. Training AI to handle client inquiries can make things easier for lawyers who might not have the time to respond to clients when needed. It would be great for AI to read client files and provide updates. Though this could be very intrusive and take tasks away from admin staff or paralegals, it is a great way to cut down on firms that are extremely overwhelmed.

Listen in to learn more!

• 2:17 Modern Divorce Navigator: Concept & Failure
• 5:01 Recognizing When to Quit
• 5:37 Law Firm Owners & Side Projects
• 9:30 AI’s Role in Access to Justice
• 10:19 AI, Fees, and the Legal Market
• 16:27 Challenges of Law Firm Acquisitions
• 18:44 Legal Tech Investment & AI Tools
• 21:05 Building vs. Buying Legal Tech
• 23:31 Rapid AI Advancements & Future Predictions
• 30:40 Staffing Adjustments & Role Evolution
• 37:34 AI for Current Clients & Future Potential
• 42:30 Hiring a House Manager: Challenges & Tips

Tune in to today’s episode and checkout the full show notes here.

Connect with Billie:

• Website
• Instagram
• Facebook
• Linkedin
• Youtube
• TikTok

Watch the YouTube version of this episode HERE

In this episode, host Tyson Mutrux shares his top tools, gadgets, and resources that boost his productivity and well-being. Covering everything from health aids like the Chirp Wheel and Back Pod, to office and recording gear, AI-powered software, and business management platforms, Tyson offers practical recommendations for both personal and professional use.

Listen in for actionable insight to streamline workflows and enhance daily operations.

• 1:06 Health and Wellness Tools
• 3:02 Google Docs Dark Mode and Chrome Extensions
• 6:42 Microphone Accessories and Lighting
• 8:37 Favorite AI Tools and Browsers
• 14:30 Zoho and Case Management Software
• 16:36 Notebook LM and Video Transcription Tools
• 17:34 Presentation and Video Editing Tools
• 18:36 Agent Building Platforms and Communication Tools
• 21:27 Automation and Whiteboard Tools
• 23:41 Trial Resources and Background Research

Key Takeaways:

• Health and wellness tools for back and rib pain relief
• Office and recording equipment for video production and podcasting
• Software and AI tools for productivity and organization
• Communication tools for team collaboration and messaging
• Data analysis and insights tools
• Presentation and video content creation tools
• Workflow automation and integration solutions
• Financial management tools for expense tracking
• Language interpretation services for multilingual needs
• Resources for improving writing and sales skills

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

In this episode of the Maximum Lawyer podcast, host Tyson shares his presentation from the stage of MaxLawCon 2025 earlier this fall. In his presentation he explores how law firm leaders can break through self-imposed limits by embracing speed, clarity, and confidence.

Drawing inspiration from Roger Bannister’s four-minute mile, Tyson talks about the importance of overcoming psychological barriers, the power of setting tight deadlines, and the importance of decisive action. He shares practical strategies for increasing efficiency—such as eliminating unnecessary tasks and meetings—and emphasizes building a culture of urgency. Tyson encourages listeners to act quickly on new ideas, leveraging technology to drive growth and outpace competitors.

Listen in.

• 1:56 Breaking Psychological Barriers in Law Practice
• 3:22 Three Keys to Moving Faster: Clarity, Constraint, Confidence
• 6:02 Perfectionism vs. Action and the Maximum Lawyer Origin
• 7:17 Lessons on Speed: Subtraction Bias and Task Reduction
• 11:36 Maximizing Time: Attack Lists and Executive Efficiency
• 14:03 Striking Faster: Decision-Making and Revenue Growth
• 16:10 The Era of Idea Execution and the Power of Speed
• 17:19 Challenge: Take Immediate Action and Compound Speed

Tune in to today’s episode and checkout the full show notes here.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn