Watch the YouTube version of this episode HERE

Are you looking for some new law related content? In the first live episode of 2026, Tyson reflects on a transformative 2025, highlighting major growth in law firm management, legal tech, and marketing. He shares favorite episodes, including a candid conversation with his wife, Amy, and discusses the launch of Becca’s List, a new legal vendor review platform.

Tyson shares some of his favourite episodes of 2025. One of them was with Hillary Billings, where they talked about how to turn stories into views. This conversation touched on tips to create content that can generate views and how to market your brand. Another episode was with Becca and it covered vendors who charge too much. For Tyson and his experience, working with vendors can be problematic because they can take advantage of attorneys. This is where Becca’s List originated from.

Tyson talks through some new changes to the Maximum Lawyer Association. Some include new coaches every quarter to help members work through different issues. They will run coaching sessions to provide much needed advice and expertise. There will also be different channels for different topics so people can focus on certain things. Some include AI and automation as well as billing for law firms.

Listen in to learn more!

• 1:21 Format Changes & Gratitude
• 6:31 Favorite Episodes
• 10:41 Creation of Becca’s List
• 12:50 Future Proofing Your Law Firm
• 20:30 Boutique Firm Growth
• 27:15 Association Updates

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you a law firm owner looking to surprise and spoil your clients? In this episode of the Maximum Lawyer Podcast, Tyson chats with Heather Olson on the strategic use of swag—promotional items—in marketing for legal and professional services. The discussion covers how to select high-quality, practical, and sustainable swag that resonates with your target audience, enhances brand recognition, and boosts community visibility.

Promotional items and swag are a great way to market to your consumers or clients and build trust with them. When creating swag, it is important to understand and identify your target audience. If you are a law firm, your target audience will most likely be individuals who are older or maybe have a lot of money. You can research promotional items that connect with individuals of a certain demographic. Maybe these clients like golf or items that they can use in their kitchens. It is crucial to understand who you are serving.

These items are also great in a personalized way. If you have clients that you are close with or have worked with for a long period of time, personalizing a gift can really strengthen the lawyer-client relationship. Put in the extra effort, especially if it is the holidays or celebrating the end of a case. Think about high end items like Turkish towels or leather wine bags. You can also personalize bulk items for your employees, like glassware or notebooks.

Take a listen!

• 1:32 Identifying Your Target Audience
• 4:19 Working with Promotional Item Distributors
• 8:25 Avoiding Low-Quality Swag
• 12:07 Effective Swag Examples for Community
• 14:58 Personalized Swag and Employee Gifts

Tune in to today’s episode and checkout the full show notes here.

Connect with Heather:

• Website
• Instagram
• Facebook
• Linkedin

Watch the YouTube version of this episode HERE

Are you on a journey of success and need some helpful tips? In this episode of the Maximum Lawyer Podcast, Tyson chats with Marc Brown, a former big law insurance defense attorney who shares his inspiring journey to founding a successful personal injury firm and co-owning a restaurant. The conversation explores his career pivots, marketing strategies and the challenges of competing with national firms.

Marc shares his experience in pivoting in his career and what success means when starting a new path. Because he was unhappy with his career as a lawyer, he decided to leave to become an entrepreneur and found a new path of happiness. Success can come in many ways and for Marc, it was knowing he achieved his goal of being a lawyer but deciding on a new goal and pursuing it. It is completely fine to want to change your direction in life and if you decide to do so, put as much good energy out there to ensure it comes back to you when you are working on something new.

Marc and Tyson discuss personal brands and the need to stay true to yours. It is important to understand your own DNA and what you represent. Once you determine this, make it your personal brand. Learn your capabilities, what makes you happy and what you can offer people. That way, people are getting to know you for you and not only for what you offer. Being true to yourself will always lead to success!

Listen in to learn more!

• 1:46 Redefining Success and Career Direction
• 11:31 Advice Lawyers Facing Tough Choices
• 23:46 Billboard Marketing Pitfalls
• 28:41 Adapting to Competition
• 33:19 Staying True to Your Personal Brand

Tune in to today’s episode and checkout the full show notes here.

Connect with Marc:

• Website
• Instagram
• Facebook
• Linkedin

Watch the YouTube version of this episode HERE

Are you a lawyer looking to become better at video marketing? In this episode of the Maximum Lawyer Podcast, marketing expert Ryan Webber addresses lawyers at the MaxLawCon event, urging them to embrace video marketing to grow their practices in 2025. He debunks common excuses lawyers have for avoiding video, shares the success of his wife’s real estate law YouTube channel, and highlights how video content builds trust and attracts clients.

Marketing has changed over time and more so with the rise of the internet and social media. Many people are looking you up before they call you to get to know you and your business better. Because of this, it is important to have a presence online and have a good marketing strategy. Many lawyers have excuses for why they don’t want to be on social media or record videos as part of marketing. Whether it be not knowing how to act on camera or how to edit, not focusing on marketing can keep you from making money and getting a good reach.

When focusing on marketing, it is important to build a moat. A moat is doing something different and unique that AI or your competitors can’t do. Think about something that makes you stand out from others. Maybe it's your creativity or the type of camera equipment you use when making videos. This will make it difficult for people to copy you. Viewers love paying attention to things that are different and unique, so create something only you can do!

Listen in to learn more!

• 1:10 The Evolution of Marketing & Online Presence
• 4:59 Debunking Video Excuses
• 10:38 The Power of Video Reach
• 14:13 Educational vs. Entertainment Content
• 16:17 Building a Moat & Unique Value

Connect with Ryan:

• Podcast
• Instagram
• Threads
• Youtube
• YouTube Blueprint

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you a lawyer looking to learn about personal and professional growth? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux interviews Chris Earley about his unconventional path to founding a law firm, the challenges he faced in the legal profession, and his journey of personal growth. He discusses the pivotal role of mentorship, mindset shifts, and self-care practices like meditation.

Chris shares his insights on the need to address personal issues while running a law firm to ensure they don’t interfere with professional responsibilities. Being a lawyer can be very tough, especially with the types of cases seen and it can lead to irrational and heated behaviour that can affect other people. Chris tells listeners to pause and really take some time to think about your feelings before you potentially make a mistake, like sending a fiery email. It is also important to think about healthy alternatives like therapy to work through your issues.

It is really important for lawyers to be authentic. Being real and vulnerable is the best way to connect with people and network with others in the industry. For Chris, he uses LinkedIn as a platform to share real, vulnerable moments with followers. It is the perfect place to share successes and failures so others can learn, especially for fellow lawyers who are looking to learn from those who are more seasoned.

Listen in to learn more!

3:52 Lessons on Mindset Shifts

5:48 Navigating the Overload of Legal Experts
16:45 Addressing Personal Issues

33:37 Vulnerability as a Superpower
38:10 Authenticity for Lawyers

Connect with Christopher:

• Website
• Instagram
• Linkedin
• 717-956-2501

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you a law firm owner looking to learn more about how to be a good leader? In this solo episode of the Guild Live Show, Tyson reflects on work-life balance, leadership, and the guilt many law firm owners feel about stepping away from the office. Sharing his own experiences, Tyson explores the psychological challenges of letting go, the importance of trusting your team, and why true leadership is measured by outcomes and freedom.

Tyson shares some insights on feelings of guilt law firm owners have when being away from the office. A lot of firm owners tend to tie their value to their presence, which is where this guilt can stem from. There can be thoughts of things going wrong in the office or fires not being put out. To move away from this mindset, it is important to ensure you can trust your team to handle things while you are away. Whether it's delegating work to specific people or asking for updates on a recurring basis, these things can help you feel more at ease and allow that guilt to disappear.

Tyson talks about visible versus meaningful effort. For leaders, being present in the office doing things does not mean anything unless you are working on the right things. You have to show up and work with intention to ensure your firm is successful. If you know there are improvements that need to be made, show up and outline steps to get that done. This shows you are serious about making sure your firm grows and succeeds.

Take a listen to learn more!

• 4:00 The Guilt of Being Away
• 6:52 The Danger of Identity Tied to Work
• 11:07 Visible vs. Meaningful Effort
• 14:42 Trusting Your Team and Letting Go
• 18:33 Leadership Is About Outcomes
• 19:25 Freedom as a Metric for Success

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you a law firm owner looking to change how you run your business? In this episode of the Maximum Lawyer Podcast, Mathew Kerbis, a lawyer and founder of Subscription Attorney discusses how AI is transforming legal work and why the traditional billable hour model is becoming obsolete.

Mathew talks about the framework for using AI effectively within the legal space. It is important to remember that AI tools, like ChatGPT, are not calculators. They have biases and are reinforced by the humans who designed them. They are also not perfect and should be used as an aid. For the legal space, AI should be used to give you all the information before giving you an answer.

Mathew delves into the topic of the billable hour model and why firms should move to subscription based models. The billable hour includes doing a bunch of tasks for a client within a set time frame for a price. If a client only pays you for one hour, you are only working for that hour. But switching to a subscription based model with AI in mind means you can scale your business better. You can develop better relationships with clients because there is predictable revenue.

Listen in to learn more!

• 4:38 The Latent Legal Market Opportunity
• 9:11 Framework for Using AI Effectively
• 13:25 Retrieval Augmented Generation & Tool Selection
• 16:07 AI in Legal Practice
• 19:10 The End of the Billable Hour & Subscription Benefits\

Tune in to today’s episode and checkout the full show notes here.

Connect with Mathew:

• Website
• Linkedin
• Youtube

Watch the YouTube version of this episode HERE

Are you looking for some insights on how to create a healthy firm culture? In this episode of the Maximum Lawyer Podcast, Tyson interviews law firm co-founder, Travis Howard about his journey from corporate life to building a firm with a strong, authentic culture rooted in shared values, transparency, and conscious leadership. They discuss practical strategies for defining and sustaining company culture, managing ego, and fostering emotional intelligence.

As a law firm owner who can control the culture of that firm, it is important for the culture to mimic that of the owners. It is important to take shared experiences of the owners and use those to design the foundations of the culture from that. You don’t want to create a culture that simply mimics that of another because you feel that is what your workers want. Using it as inspiration, you understand your own values and that of your staff and create something dynamic.

Travis shares some practices that enable growth for a firm. One practice is to be honest with each other about what the core principles are for the firm and follow them. For Travis, his firm still does formal reviews, which began at the start of the firm, to talk about things staff are displeased with and things they can do better. This really builds trust for staff and allows for open dialogue.

Listen in to learn more!

• 4:19 Building Law Firm Culture
• 8:08 Avoiding Toxic Culture
• 17:30 Unique Cultural Practices
• 31:27 Culture’s Role in Reputation and Trust

• 35:21 Practices That Enable Growth
• 44:51 Introspective and Conscious Leadership

Connect with Travis:

• Website
• LinkedIn

Tune in to today’s episode and checkout the full show notes here.