Episodes

  • #108 The death of accuracy: an obituary

    #108 The death of accuracy: an obituary
    Sep 27 2024
    Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei Watch on YouTube - https://youtu.be/vVUIpqhk1tw 00:00:00 - Introduction and Episode Overview 00:01:07 - Initial Thoughts on Data Accuracy 00:02:07 - Reassuring Stakeholders About Data Usability 00:02:45 - Whoop and Personal Data Tracking 00:04:26 - Gaming Nostalgia: Broken Sword Reforged 00:04:47 - Impact of Cookie Banners on Data Accuracy 00:05:30 - Challenges in Validating Data Accuracy 00:08:09 - Using Transactional Data as a Proxy 00:10:06 - Stakeholder Management and Change Communication 00:12:29 - Hierarchy of Documentation in Data Analysis 00:17:02 - Reevaluating Target CPA in Light of Consent Changes 00:25:15 - Experimentation and Testing with Partial Data 00:31:58 - GA Immersion Training Ad 00:38:13 - Modelled data vs. Actual Data 00:41:21 - Directionally Accurate Data Analysis. ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, a
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    43 mins
  • #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)

    #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)
    Sep 13 2024
    Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE 00:00:00 - Introduction and Episode Overview 00:02:14 - Measure Camp London Announcement 00:03:28 - Welcoming Back Steen Rasmussen 00:04:01 - Steen's Background and Focus on Commercial Analytics 00:06:34 - Turning Analytics from Cost Center to Profit Center 00:09:19 - Defining Better Questions in Analytics 00:13:34 - Profit Enablement Center Concept 00:17:06 - Measuring the Value of Analytics Teams 00:24:01 - Impact of GA4 on Marketing Analytics 00:29:46 - GA4 Cohort Advertisement 00:36:01 - Generative AI and the Future of Analytics 00:48:47 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives. The episode highlights the importance of critical thinking and personal insight in analytics and experimentation, an
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    59 mins
  • #106 What an ideal expert analyst looks like

    #106 What an ideal expert analyst looks like
    Aug 30 2024
    Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform ----- Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu Watch on YouTube - https://youtu.be/LqY2p6By688 00:00:00 - Introduction and Episode Overview 00:02:03 - Dedication to Ida and Episode Start 00:03:01 - Analytics Survey and Its Purpose 00:04:27 - Ida's Question on Measure Slack 00:05:29 - Lack of Content for Experienced Analysts 00:07:51 - The Difference Between Junior and Senior Analysts 00:11:12 - The Role of Soft Skills 00:14:13 - The Role of Communication Skills 00:20:28 - The Role of Critical Thinking 00:23:02 - Individual Contributor vs. People Manager 00:30:34 - The Role of Mentorship 00:32:12 - The Importance of Critical Thinking 00:36:11 - The Role of Meetups and Communities 00:39:54 - Examples of Effective Mentorship ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior
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    49 mins
  • #105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)

    #105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)
    Aug 16 2024
    Full show notes, transcript and AI chatbot - https://t.ly/6eOxg Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc 00:00:00 - Introduction and Episode Recap 00:03:30 - Juliana's Background and Current Role 00:05:44 - Juliana's Work at MediaMonks 00:07:14 - Juliana's Podcast Journey 00:11:31 - Transition to App Analytics 00:19:09 - Learning from Developers 00:20:59 - Bhav's Reflection on Juliana's Journey 00:22:47 - GA4 Training Course Ad 00:23:32 - Juliana's Perspective on Business Context in Analytics 00:27:08 - Discussion on A/B Testing and Product Management 00:31:02 - Importance of Understanding Business Models 00:37:54 - Broader Industry Issues and Analyst Involvement 00:39:36 - Role of Apps in the Ecosystem ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics. The episode delved into various topics beyond technical implementation, exploring
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    54 mins
  • #103 Modern marketing (with Ken Williams @ DiveTeam)

    #103 Modern marketing (with Ken Williams @ DiveTeam)
    Jul 19 2024
    Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl Watch on YouTube - https://youtu.be/wU7WheJSQh4 00:00:00 - Introduction and Episode Overview 00:00:48 - Bhav's Initial Thoughts on Modern Marketing 00:01:42 - Importance of Labelling Modern Marketing 00:02:23 - Links and Resources Mentioned 00:03:56 - Introduction of Guest Ken Williams 00:04:46 - Ken's Background and Career Journey 00:07:42 - Starting DiveTeam and Entrepreneurship 00:09:07 - Defining Modern Marketing 00:15:29 - Shifts in Marketing Priorities 00:23:40 - Challenges with Attribution Models 00:28:18 - Training Advertisement 00:37:01 - Advice for Marketing Directors 00:51:07 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy. They explore the evolution of marketing from 2000 to 2024, highlighting the importance of adapting advice to current trends. The conversation delves into th
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    57 mins
  • #102 Data is a road trip, not a destination

    #102 Data is a road trip, not a destination
    Jul 5 2024
    Full show notes, transcript and AI chatbot - https://rb.gy/brjbry You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=_OcLDhx9YFs 00:00:00 - Introduction and Podcast Update 00:00:57 - Discussion on Blog Post: Data is a Journey, Not a Destination 00:01:18 - Metaphor of Data as a Road Trip 00:02:22 - Content Warning for Data Engineers 00:02:45 - Upcoming Events and Surveys 00:04:34 - Connecting with Hosts and Companies 00:04:55 - Catch-Up with Bhavik 00:05:15 - Personal Updates and Writing Journey 00:09:03 - Aphantasia Discovery 00:15:00 - Exploring Aphantasia Further 00:19:00 - Deep Dive into Data as a Road Trip Metaphor 00:27:43 - Identifying Destination vs. Journey Mindset ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav discuss the concept of treating data as a journey, not just a destination. They explore the reasons why people may view data as a destination and the pitfalls of having this mindset. ----- Quotes
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    52 mins
  • Sound Bite: The future of attribution modelling in Google Analytics

    Sound Bite: The future of attribution modelling in Google Analytics
    Apr 3 2024
    Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of data-driven attribution and the implications for digital marketing channels. Full episode here: https://shorturl.at/cqyEN ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: T
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    3 mins
  • Sound Bite: How to approach building a dashboard

    Sound Bite: How to approach building a dashboard
    Mar 27 2024
    Episode Summary: In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro. Full episode here: https://shorturl.at/ioOUW ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: How to approach building a dashboard appeared first on Measurelab.
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    5 mins