Episodios

  • "Being a Sponge: The Importance of Constant Learning in Healthcare Marketing" with Sam Seelbach of Children's Health

    "Being a Sponge: The Importance of Constant Learning in Healthcare Marketing" with Sam Seelbach of Children's Health
    Apr 11 2024
    Join host Abby Martinez in the latest episode of Medical Marketing Executive Archive Edition as she sits down with Sam Seelbach, Director of Marketing Automation, Personalization and Email Strategy at Children's Health. From her unconventional career path transitioning from American Airlines to healthcare marketing, Sam shares invaluable insights into the challenges and rewards of marketing in the medical field. Discover how Sam's team navigates the complexities of engaging with multiple audiences, the importance of data-driven strategies, and the power of continuous learning in the ever-evolving landscape of healthcare marketing.
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    25 m
  • "Strategies for Personalized Patient Engagement" with Lauren Greene of NYU Langone Health

    "Strategies for Personalized Patient Engagement" with Lauren Greene of NYU Langone Health
    Mar 21 2024
    In this episode of the Medical Marketing Executive Archive Edition, host Sarah Morse sits down with Lauren Greene, Senior Director of Digital Communications and Marketing for NYU Langone Health, to delve into the intricacies of medical marketing. Lauren sheds light on her role overseeing digital communications and marketing activities targeting patients, physicians, and national reputation building. They discuss the importance of personalized patient engagement, challenges in marketing, and successful strategies for measuring ROI. Join them as they explore the evolving landscape of healthcare marketing and the key insights Lauren brings from her experience in the medical marketing field.
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    16 m
  • "Crafting the Patient Experience" with Moses Salami of Saint Michael’s Medical Center

    "Crafting the Patient Experience" with Moses Salami of Saint Michael’s Medical Center
    Feb 29 2024
    Join Abby Martinez in the first episode of Medical Marketing Executive Archive Edition as she has an engaging conversation with Moses Salami, Director of Business Development and Marketing at St. Michael's Medical Center in North New Jersey, as they delve into the dynamic world of healthcare marketing. Moses shares his journey from healthcare operations to marketing, highlighting key strategies for engaging diverse communities and crafting compelling patient experiences. Discover the challenges, triumphs, and impactful moments that shape the landscape of medical marketing in this impactful episode.
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    29 m
  • "Transforming Smiles and Health" featuring Eric Rodriguez of SmileDirectClub

    "Transforming Smiles and Health" featuring Eric Rodriguez of SmileDirectClub
    Dec 28 2023
    Join host Abby Martinez in a captivating conversation with David Rodriguez, Vice President of Professional Relations and Marketing at SmileDirectClub. Explore the evolution of dental marketing over the last three decades and how it intersects with the crucial link between oral care and overall health. From traditional braces to the rise of telehealth in dentistry, David shares insights on empowering patients with choices and creating lasting impacts on smiles and well-being. Discover the marketing strategies that not only promote cosmetic enhancements but also contribute to disease prevention, making dentistry a powerful force in healthcare.
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    33 m
  • "Innovation, Imperfection, and Impact: Unveiling the Heart of Marketing" featuring Erin Thomas of the American Heart Association

    "Innovation, Imperfection, and Impact: Unveiling the Heart of Marketing" featuring Erin Thomas of the American Heart Association
    Dec 14 2023
    Join host Abby Martinez as she delves into the dynamic world of healthcare marketing with guest Erin Thomas, the Marketing Communications Director for The American Heart Association in metro Atlanta. Erin shares her career journey from public relations to healthcare marketing, emphasizing the importance of community connection, storytelling, and innovation in reaching diverse audiences. Discover the challenges and triumphs of promoting heart health in Atlanta and learn how Erin's passion for authenticity is making a lasting impact.
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    26 m
  • "Marketing Strategies that Heal" featuring Michael Gemmati of Health Recovery Solutions

    "Marketing Strategies that Heal" featuring Michael Gemmati of Health Recovery Solutions
    Nov 30 2023
    Join host Abby Martinez in a captivating episode of Medical Marketing Executive as she sits down with Michael Gemmati, Head of Marketing and Portfolio Strategy at Health Recovery Solutions. Discover Michael's unique journey from military healthcare to becoming a leader in marketing. Gain valuable insights into the ever-evolving landscape of healthcare marketing, as Michael shares his experiences and discusses the importance of strategy, execution, and meaningful connections in the industry.
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    32 m
  • "Navigating the Healthcare Marketing Maze" featuring James Furbush of AccessOne

    "Navigating the Healthcare Marketing Maze" featuring James Furbush of AccessOne
    Nov 16 2023
    Join Abby Martinez, host of Medical Marketing Executive, in a compelling conversation with James Furbush, Vice President of Marketing at AccessOne. Discover how James leverages his journalism background to enhance healthcare marketing strategies, dives into the challenges of building trust in the healthcare sector, and shares insights on crafting content for diverse audiences. Gain valuable perspectives on patient payment experiences, content-led growth, and the unique dynamics of marketing in the healthcare industry.
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    27 m
  • "Physicians as Customers" featuring Ashley McCreary of Aledade

    "Physicians as Customers" featuring Ashley McCreary of Aledade
    Nov 2 2023
    In this episode of Medical Marketing Executive, our host Abby Martinez sits down with Ashley McCreary, Senior Director and Head of Product Marketing for Aledade with a passion for data and physicians. Ashley shares her remarkable journey in the healthcare industry, from finance to marketing, and how she found her calling working with healthcare providers. Learn how Ashley and her team at Aledade are leveraging data and technology to empower independent primary care physicians, making the transition to value-based care a seamless experience.
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    21 m