Cheez-Its has rolled out an impressive line of merch, from Hawaiian shirts to nail polish, perfect for fans of the cheesy snack. They even took over a diner to provide a cheezy distraction to travelers.

Ore-Ida celebrates the 20th anniversary of Napoleon Dynamite with tot-protecting pants - supposedly they're 'crush proof'

Dunkin Donuts partnered with Scrub Daddy for unique donut-shaped scrubbers - and Scrub Daddy's merch game is on point!

The new wearable Dispicable Me 4 Popcorn Bucket is just weird — but the rule is, if there's a hot movie, there's gotta be a hot popcorn bucket.

Using nostalgic and pop culture references in your marketing can create memorable connections with your audience. Look for unexpected brand partnerships that align with your values and think creatively about themed merch for maximum impact.

---

0:00 This week's topics:

0:37 Cheez-It Opened the Cheez-In Diner in Woodstock, New York

https://www.foodandwine.com/cheez-it-cheez-in-diner-woodstock-new-york-8650808

Shop Cheez-It® Merchandise - Cheez-It® HQ

https://shop.cheezit.com/shop.html

3:52 'Napoleon Dynamite' and Ore-Ida Launch Tot-Protecting Pants for Film's 20th Anniversary

https://www.complex.com/pop-culture/a/jaelaniturnerwilliams/napoleon-dynamite-and-ore-ida-launch-tot-protecting-pants

Ore-Ida - "Napoleon Dynamite" Tot-Protecting Pants - Commercial - YouTube

https://www.youtube.com/watch?v=XsnuFsc_5V8&t=30s

5:55 Dunkin' and Scrub Daddy Announce Sponge Collaboration

https://www.foodandwine.com/dunkin-scrub-daddy-sponge-collaboration-8658750

Scrub Daddy X Dunkin' Donut Shaped Sponges - Scrub Daddy Smile Shop

https://smileshop.scrubdaddy.com/product/scrub-daddy-x-dunkin-donut-shaped-sponges/

7:53 Gru’s popcorn BabyBjörn is cinema’s latest savior

https://www.morningbrew.com/daily/stories/2024/07/03/grus-popcorn-babybjoern-cinema

Despicable Me 4 Minions Popcorn Buckets from AMC & Cinemark: Where to Buy Them

https://thedirect.com/article/despicable-me-4-popcorn-buckets-minions-amc-cinemark-where-to-buy

---

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https://bigpromo.live/podcast-video

c.2024 Biggerfish, Dallas TX USA

381 Casa Linda Plaza, Suite 200

Dallas, Texas 75218 USA

The Cheesecake Factory has launched a new merch line for rewards members, featuring iconic brand designs on apparel, accessories, and home goods.

Pringles and Crocs teamed up for a fun collection including Pringles-inspired clogs, slides, and the standout Crush boot with a snack-holding heel.

Dunkin' faced delays with their popular DunKings Super Bowl tracksuits, but maintained customer trust by acknowledging the issue and offering gift cards.

Dramamine put a humorous spin on obsolete barf bags, repurposing them as collectible items like popcorn bags, chef hats, and puppets.

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Cheesecake Factory Drops New Limited-Edition Merch

https://www.foodandwine.com/cheesecake-factory-limited-edition-merch-8607799

The Cheesecake Factory Cake Merch 😀 Respect the Chain

https://www.youtube.com/watch?v=RzW71mn_jGg

Rewards | The Cheesecake Factory

https://www.thecheesecakefactory.com/rewards

Pringles Crocs: New shoes, ankle holster and crisp flavor unveiled

https://www.axios.com/2024/04/16/pringles-crocs-swicy-chips

HypeBeast on Instagram

https://www.instagram.com/p/C5rMWn3x16H/

Pringles X Crocs Classic Clog

https://www.crocs.com/p/pringles-x-crocs-classic-clog/209642.html?cgid=pringles&cid=6AD

Dunkin' customers still haven't received their DunKings tracksuits

https://www.boston.com/food/food-news/2024/04/05/dunkin-customers-havent-received-dunkings-tracksuits/

Delivery Challenges Undermine Dunkin’s Viral ‘DunKings’ Merch | PPAI Media

https://media.ppai.org/ppai-newslink/delivery-challenges-undermine-dunkin-s-viral-dunkings-merch/

DunKings on 𝕏

https://twitter.com/search?q=DunKings&src=typed_query&f=live

Dramamine's new ad is an ode to motion skickness - Fast Company

https://www.fastcompany.com/91076960/is-modern-science-making-the-barf-bag-obsolete

Air Sickness Bag Museum - Air Sickness Bag Museum

https://www.barfbags.com/

The Last Barf Bag

https://www.thelastbarfbag.com/

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🎤 The Merch Drop - audio

https://bigpromo.link/podcast

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https://bigpromo.live/podcast-video

c.2024 Biggerfish, Dallas TX USA

381 Casa Linda Plaza, Suite 200

Dallas, Texas 75218 USA

Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes up to 5X for the same base price.

Brands like Krispy Kreme, Snapple, Sun Chips, Blue Moon beer, and Moon Pies have creative eclipse-themed products and gimmicks. I'm disappointed that the advertised Moon Pie "solar eclipse survival kit" didn't actually include eclipse glasses.

Brands can create themed merch and promotions tied to seasonal events, limited-time offerings, or special occurrences to drive interest and sales. The key takeaway is finding creative ways to align your brand with happenings that capture people's attention.

Catch this show every week: https://bigpromo.live/youtube

---

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---

0:00 This week's topics:

0:49 Jimmy John’s Is Dropping a Sandwich-Inspired Silk Scarf

https://www.foodandwine.com/jimmy-johns-caprese-salami-pesto-silk-scarf-8619989

Ciao Down Silk Scarf - Jimmy Clothing Store

https://store.jimmyjohns.com/ciao-down-silk-scarf.html

2:57 Applebee’s Launches NEW $10 Bacardi Rum Buckets with Island Flair

https://finance.yahoo.com/news/applebee-launches-10-bacardi-rum-130200773.html

Applebee's Drink Specials - $10 Bacardi Rum Bucket Cocktails

https://www.applebees.com/en/specials/drinks/bacardi-buckets

3:42 Kavas Tacos & Tequila on Instagram

https://www.instagram.com/p/C2yE1K_rRUH/?img_index=6

4:11 Jollibee Jolly Merch Shop

https://www.prnewswire.com/news-releases/merch-madness-jollibee-brings-the-joy-beyond-chicken-with-the-launch-of-its-new-jolly-merch-shop-and-limited-edition-clothing-collection-302084511.html

Jollibee Jolly Merch Shop

https://merchshop.jollibeefoods.com/collections/shop-all

8:10 Eclipse 2024 Box

https://shop.moonpie.com/products/eclipse-2024box-custom?pr_prod_strat=jac&pr_rec_id=1c035a588&pr_rec_pid=8400541057254&pr_ref_pid=8397340606694&pr_seq=uniform

SUN VS. MOON ‘24: sponsored by MoonPie - YouTube

https://www.youtube.com/watch?v=9-c6pbITEes&t=1s

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🎤 The Merch Drop - audio

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📹 The Merch Drop -...

In this episode of the Big Promo Cast, we explore the innovative use of branded merchandise in marketing, featuring Miller High Life's classy anniversary collection, the unexpected craze of movie promotional popcorn buckets, and the viral Trader Joe's mini tote bag frenzy.

- Miller High Life x Tie Bar Collaboration: Tie Bar is celebrating Miller's 120th anniversary with a classy, limited-edition collection, featuring subtle branding on items like cufflinks, champagne dress socks, and pocket squares.

- Movie Promotional Popcorn Buckets are all the rage: We highlight the trend of collectible buckets from cinema releases, becoming lucrative merchandise with examples like R2D2 buckets and collectibles from major movies.

- Trader Joe's Mini Tote Bag Frenzy: Demand for Trader Joe's mini tote bags is off the hook, leading to reselling at high prices on eBay, and the passionate customer loyalty towards the brand.

- Aldi's Affordable Spring Merch Line: Aldi's launch of budget-friendly merchandise, includes sneakers and tote bags, emphasizing the value and appeal of their branded products.

- Dolly Parton's Cast Iron Collection with Lodge: Dolly Parton's reasonably priced cast iron cookware from Lodge promotes family gatherings and memorable moments, reflecting a trend towards affordable, branded kitchenware.

Catch this show every week: https://bigpromo.live/youtube

---

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---

How Miller High Life and The Tie Bar Made a Classy Beer-Themed Wedding Collection - Print & Promo Marketing

https://www.printandpromomarketing.com/article/how-miller-high-life-and-the-tie-bar-made-a-classy-beer-themed-wedding-collection/

Miller High Life Collection | Tie Bar

https://www.thetiebar.com/c/tie-bar-x-miller-high-life

Dune Sandworms to R2-D2: Popcorn Buckets Boost Theater Revenue

https://www.hollywoodreporter.com/movies/movie-news/popcorn-buckets-dune-star-wars-movie-theater-revenue-1235824026/

movie popcorn bucket for sale | eBay

https://www.ebay.com/sch/i.html?_from=R40&_nkw=movie+popcorn+bucket&_sacat=0

Why a $2.99 Trader Joe's mini-tote is being sold for $700 on eBay

https://www.retailbrew.com/stories/2024/03/18/why-is-this-usd2-99-trader-joe-s-mini-tote-being-sold-for-as-much-as-usd700-on-ebay

'Madness': Trader Joe's mini tote bags are on resale sites for up to $500 amid social media craze

https://www.usatoday.com/story/money/2024/03/11/trader-joes-mini-tote-bags/72930134007/

Trader Joe's Sued Its Union Over Tote Bags. A Judge Just Threw the Case Out.

https://www.vice.com/en/article/wxjyq4/trader-joes-sued-its-union-over-tote-bags-a-judge-just-threw-the-case-out

Trader Joe’s Union — Trader Joe's United!

https://traderjoesunited.org/

Aldi is about to drop a $13 pair of branded sneakers | Supermarket News

https://www.supermarketnews.com/news/aldi-about-drop-13-pair-branded-sneakers

ALDI Gear | ALDI US

https://www.aldi.us/products/aldi-gear/

Dolly Parton Debuts New Cast-Iron Pan Collection with Lodge

https://www.foodandwine.com/dolly-parton-lodge-cast-iron-pan-collection-8609648

Dolly Parton Cast Iron | Lodge Cast Iron

https://www.lodgecastiron.com/dolly-parton

Dolly Parton Expands Her Baking Mixes, Including a New Buttermilk Pancake Mix

https://www.foodandwine.com/dolly-parton-expands-baking-mixes-new-buttermilk-pancake-mix-8549276

Dolly Parton's Cake & Baking Mixes | Baking with Dolly

https://www.bakingwithdolly.com/

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Companies are creatively engaging with their audience with branded merchandise.

Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up with these Juicy Couture x Red Robin track suits?

These creative campaigns that are making waves. We get a peek into celebrity-endorsed promotions and the power of social media in amplifying brand messages.

- Louis Vuitton's Luxury Lunch Bag: A dive into their unique product that blends luxury with everyday use, highlighting the design and market implications.

- Stanley's Apparel Line: Exploration of Stanley's new venture into apparel, complementing their popular tumblers, and the marketing strategies behind it.

- Juicy Couture & Red Robin Collaboration: A look at this unexpected partnership, focusing on the product and the challenges of exclusive online sales.

- Miller Lite's Super Bowl Promotion: Insight into Miller Lite's innovative non-official Super Bowl ad, leveraging QR codes for a memorable campaign.

- Dunkin's Super Bowl Hit: Analysis of Dunkin's successful Super Bowl commercial featuring celebrity endorsements, and its impact on merchandise sales.

Catch this show every week: https://bigpromo.live/youtube

---

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---

0:00 This week's topics:

0:46 Would you buy this $3,000 Louis Vuitton lunch bag?

https://www.youtube.com/watch?v=dVC7KARxnKU

Louis Vuitton Sandwich Bag by Pharrell

https://www.instagram.com/p/C16nn93P7l0/?utm_source=ig_embed&img_index=1

Pharrell Williams x Louis Vuitton Sandwich Bag | Hypebeast

The ‘sandwich bag’ that costs more than $3000

https://www.cnn.com/2024/01/12/style/louis-vuitton-sandwich-bag/index.html

2:43 Stanley debuts first apparel collection, and it's gorgeous

https://9to5toys.com/2024/02/06/stanley-debuts-first-apparel-collection-and-its-gorgeous/

Apparel – Stanley 1913

https://www.stanley1913.com/collections/stanley-clothing

4:50 Red Robin Partners with Juicy Couture to Create Limited-Edition Tracksuits

https://www.fsrmagazine.com/industry-news/red-robin-partners-with-juicy-couture-to-create-limited-edition-tracksuits/

Juicier Collection | Red Robin

https://www.redrobin.com/juicier-collection

6:32 Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads

https://www.marketingdive.com/news/miller-lite-deploys-1000-wearable-beer-advertisements-super-bowl/705833/

Running of the Beer Ads | Miller Lite

https://www.youtube.com/watch?v=RQ_cNKCUG4Y

8:46 Dunkin' Merch Sold Out in 19 Minutes After Affleck Ad

https://www.newser.com/story/346315/dunkin-merch-sold-out-in-19-minutes-after-affleck-ad.html

Dunkin Donuts tracksuit sells out after big game ad

https://www.usatoday.com/story/money/2024/02/13/dunkin-donuts-tracksuit-super-bowl-ad-sale/72583678007/

All the Dunkings Videos and Clips

https://youtube.com/playlist?list=PLnAco0DjXxIaSughVNnfj4A8jkeZTwBYx&si=4HC_XhJE4HjwWBa9

ShopDunkin – Opening Soon

https://shopdunkin.com/

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This podcast is hosted on Captivate Dot FM

Happy New Year! In the first show of 2024, here's what's on tap:

Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear.

Pringles' unexpected partnership with a caviar company demonstrates the effectiveness of unconventional brand collaborations.

The Pop-Tarts Bowl used a mascot effectively for marketing but missed a chance to further capitalize on this popularity through merchandise like toys or apparel.

Chipotle's "fan-inspired car napkin holder" is a creative product that turns a common customer habit into a branding opportunity.

South Park's "Snow Day" video game, particularly its collector's edition with exclusive merchandise, shows the value of special editions in marketing.

Catch this show every week: https://bigpromo.live/youtube

---

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---

This week's topics:

0:00 start here

0:44 Planet Fitness Debuts Empowering Partnership With Megan Thee Stallion

https://www.multivu.com/players/English/9212751-planet-fitness-megan-thee-stallion-mother-fitness/

Mother Fitness - YouTube

https://www.youtube.com/watch?v=4kxweDiucoI

Welcome To The Planet Fitness Shop - Shop Planet Fitness

https://shop.planetfitness.com/

4:42 How the pairing of Pringles and caviar went viral on TikTok, Instagram | Marketing Dive

https://www.marketingdive.com/news/pringles-caviar-collaboration-rhony-viral-campaign/702909/

Find 'pringles caviar' on TikTok | TikTok Search

https://www.tiktok.com/search?q=pringles%20caviar&t=1705796296807

The Caviar Company | Home

https://www.pringlesandcaviar.shop/

8:22 Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season | Marketing Dive

https://www.marketingdive.com/news/pop-tarts-viral-edible-mascot-bowl-game-2023/703751/

What’s an Edible Bowl Mascot Worth? Roughly $12.1 Million

https://frontofficesports.com/whats-an-edible-bowl-mascot-worth-roughly-12-1-million/

Pop-Tarts Bowl | All Products – FCS Merchandise

https://fcsmerch.com/collections/pop-tarts-bowl-all-products

pop tart bowl mascot - Google Shopping

https://www.google.com/search?sca_esv=594623436&rlz=1CDGOYI_enUS653US653&hl=en-US&sxsrf=AM9HkKmJ3ggKnUYKCZzzmNE_DfyD_R3Z0Q:1703959204640&q=pop+tart+bowl+mascot&tbm=shop&source=lnms&prmd=isvnmbhtz&biw=428&bih=751&dpr=3

11.46 Chipotle wants people to steal napkins to fill expensive Car Napkin Holder

https://www.restaurantbusinessonline.com/marketing/chipotle-wants-people-steal-napkins-fill-expensive-car-napkin-holder

Napkin Holder – Chipotle Goods

https://chipotlegoods.com/products/chf23napkinhldr

13:55 South Park: Snow Day! Collector's Edition Revealed

https://comicbook.com/gaming/news/south-park-snow-day-collectors-edition-switch-xbox-ps5/

South Park - Snow Day – Official Game Site

https://southpark.thqnordic.com/

South Park: Snow Day! | Collector’s Edition Reveal - YouTube

https://www.youtube.com/watch?v=h7edD_6tKn0

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Ep 176 12-16-2023

In this episode, we unpack three compelling case studies:

Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital campaigns can significantly enhance online interaction and brand recall.

White Castle's Classy Holiday Collection: Learn from White Castle's tasteful holiday merchandise, including a unique snow globe and subtly branded goods. This approach showcases how seasonal products can be both stylish and brand-centric. Seasonal merchandise, when done with elegance, can elevate a brand's perception and create lasting customer impressions.

Miller's Innovative Holiday Promotional Goods: Get inspired by Miller High Life's Dive-Bar Scented neon Christmas tree and Miller Lite's Beercracker. OH and we FINALLY got our Beernaments!

These items blend novelty with functionality, demonstrating how out-of-the-box ideas can generate buzz and consumer interest. Innovative and quirky promotional products can set your brand apart, making it memorable in a crowded market.

Catch this show every week: https://bigpromo.live/youtube

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This week's topics:

0:54 Outback Is Giving Away 1,000 Koala On The Walla Plush Toys Starting December 8, 2023 - Chew Boom

https://www.chewboom.com/2023/12/08/outback-is-giving-away-1000-koala-on-the-walla-plush-toys-starting-december-8-2023/

Koala on the Walla - YouTube

https://www.youtube.com/watch?v=7JgCiBJAzTg

3:35 From Water Bottle To Cheese Slider Tree Ornament: White Castle Holiday Merch

https://www.mediapost.com/publications/article/391133/from-water-bottle-to-cheese-slider-tree-ornament.html

Holiday 2023 - White Castle

https://www.mybrandmall.com/whitecastle/shop/gifts/holiday/holiday-2023

5:39 Miller High Life Releases the Merry High Light

https://www.foodandwine.com/miller-high-life-releases-the-merry-high-light-8411698

Merry High Light Giveaway | Miller High Life

https://www.millerhighlife.com/120th-anniversary

7:29 Cracks nuts, opens beer - meet the Miller Lite Beercracker

https://onmilwaukee.com/articles/miller-lite-nutcracker

Miller Lite Beercracker – Miller Lite Shop

https://shop.millerlite.com/collections/beercracker

8:00 Miller Lite Sells Six-Packs of Drinkable Beer Ornaments

https://www.foodandwine.com/news/miller-lite-beer-filled-ornaments

Holiday Collection – Miller Lite Shop

https://shop.millerlite.com/collections/holiday-knitwear-collection

Miller Lite Beernament Set – Miller Lite Shop

https://shop.millerlite.com/products/miller-lite-beernament-6-pack

---

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We kick things off with Gold Peak Iced Tea's nifty iPhone accessory: we explore how it transforms everyday moments into the coveted 'golden hour' with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands, cheekily promoting their Hazy Lager as your 'second favorite beer'.

Tito's Vodka brings the holiday spirit with their 'kinda ugly' holiday collection, where the proceeds go to dog charities – a heartwarming touch for the festive season. Meanwhile, Bark teams up with Dunkin' in the Dogs for Joy program, offering adorable dog toys that mimic Dunkin' products, with proceeds going to charity.

Finally, KFC gets in on the holiday action with their new bucket design and a range of merch, including a cozy hoodie and clever finger-lickable gloves, perfect for chicken enthusiasts.

It's a whirlwind tour of how brands are getting creative with their promotional products, blending fun, functionality, and a dash of charity work.

Catch this show every week: https://bigpromo.live/youtube

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https://bigpromo.link/code

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This week's topics:

0:00 start here

0:47 Gold Peak Tea Is Redefining 'Golden Hour' Photography

https://www.adweek.com/brand-marketing/gold-peak-tea-celebrates-golden-hour-with-photos-taken-through-a-liquid-lens/

Golden Hour | Gold Peak® Beverages

https://www.goldpeakbeverages.com/goldenhour

#shotwithgoldpeak on Instagram | Hashtags

https://www.instagram.com/explore/tags/shotwithgoldpeak/

6:04 Matilda Bay, Howatson+Company Promotes Hazy Lager as Your Second Favourite Beer

https://www.lbbonline.com/news/matilda-bay-howatsoncompany-promotes-hazy-lager-as-your-second-favourite-beer

Your 2nd Favourite Beer - Matilda Bay

https://your2ndfavouritebeer.com/

8:44 Tito’s introduces the 'Kinda Ugly Holiday Collection'

https://guiltyeats.com/2023/11/11/titos-introduces-kinda-ugly-holiday-collection/

Holiday – Tito's Handmade Vodka

https://store.titosvodka.com/collections/holiday

12:30 Dunkin' Teams with BARK to Offer Dog Toys for Charity - QSR Magazine

https://www.qsrmagazine.com/news/dunkin-teams-with-bark-to-offer-dog-toys-for-charity/

Joy in Childhood Foundation Dogs for Joy Program

https://www.joyinchildhoodfoundation.org/dogsforjoy/

BARK + Dunkin

https://bark.co/collections/dunkin

13:38 KFC Releases New Joy Holiday Bucket Along With A New Special Holiday Merch

https://www.fastfoodpost.com/kfc-releases-new-secret-recipe-of-joy-holiday-bucket-along-with-a-new-special-holiday-design-for-the-20-fill-up-box/

Holiday Collection – KFC Shop

https://kfcshop.com/collections/holiday-collection

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Equipment we're using:

Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2

Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72

Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW

RODECaster Pro Production Studio - https://amzn.to/3rViinT

Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod

Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ

Software and services we like:

Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm

This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate

Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy

AudioPen (affiliate link) - https://bigpromo.link/audiopen

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Links to this podcast

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