A direct conversation about ABM functions as part of a marketing strategy and operating model.  Part 6 in the CMO Series.

In this conversation you will learn:

• At it's heart - ABM is about sentiment
• ABM vs CBM - contact based marketing
• Practical approaches to ABM operations

The complete video is here: https://www.putitforward.com/cmo-series-part-6-account-based-marketing-abm

Contact us at www.putitforward.com

Podcast description:

A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.   

Learn how CMOs are outpacing their competition  based on data using the cutting edge approach of intelligent automation. . 

In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.

Visit us at www.putitforward.com

A challenge conversation on the role of CMS's in personalizing engagement at scale.  Part 5 in the CMO Series.

In this conversation you will learn:

• Positioning CMS for success in your engagement plan
• What the hard and soft limits are of a CMS for tracking
• Leveraging sensors to see deeply into engagement

The complete video is here: https://www.putitforward.com/cmo-series-part-5-cms-content-personalization

Contact us at www.putitforward.com

Podcast description:

A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.   

Learn how CMOs are outpacing their competition  based on data using the cutting edge approach of intelligent automation. . 

In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.

Visit us at www.putitforward.com

A deeper conversation in the series on marketing automation systems with a focus on the trap and how to stay customer focused.

In this conversation you will learn:

• The trap of metrics based marketing automation
• Bringing the audience into focus
• Hyper-personalized outcomes at scale

The complete video is here: https://www.putitforward.com/cmo-series-part-4-the-marketing-automation-trap

Contact us at www.putitforward.com

Podcast description:

A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.   

Learn how CMOs are outpacing their competition  based on data using the cutting edge approach of intelligent automation. . 

In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.

Visit us at www.putitforward.com