In this episode, Michaelangelo L'Acqua, Global Director of Entertainment and Culture at SH Hotels and Resorts, shares his insights on how creativity can elevate the guest experience in the hospitality industry.

Listen now to learn about:

• Michelangelo's Unique Role (01:26) - Learn about Michelangelo's role as a creative director in the entertainment and culture space and how it differs from traditional roles.
• The Importance of Music (03:23) - Discover why Michelangelo always starts with the soundtrack and how music can create a seamless experience that engages all five senses.
• Translating Vision into Reality (09:59) - Understand the process of translating a brand's vision into a tangible guest experience and the importance of humility and collaboration in this process.
• Strategic Thinking (15:45) - Explore how to strategically integrate entertainment and culture into a brand's essence.
• Balancing Predictability and Creativity (19:57) - Learn how to maintain a balance between creating a predictable, scalable experience and keeping it fresh and inspiring.
• Learning from Jazz (20:01) - Hear Michelangelo's analogy of jazz to explain how structured guidelines can empower creativity and improvisation in different cultural contexts.
• Creating Moments of Awe (24:04) - Find out how hospitality can serve as a canvas for creative expression, offering opportunities to create memorable moments for guests.

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands