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The Need To Have Formula

By: Fabi Paolini
  • Summary

  • Welcome to 'The Need To Have Formula' a limited secret series podcast where we show you how to create demand for what you do by getting premium clients to feel like they need to have what you have to offer. I'm Fabi Paolini a Brand Strategist with close to 20 years of experiencing and I'm going to introduce you to a formula that helps you turn leads into clients no matter what strategy or formula you follow. This system show you how to leverage what we call your Angle of Mastery to grow your audience with buyers and increase your sales and impact. If you're ready to book your Marketing Optimization Audit click here: https://www.fabipaolini.com/talk
    Copyright 2024 Fabi Paolini
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Episodes
  • Episode 1: How To Attract Buyers: Intro To The Need-To-Have Formula
    Jun 3 2024

    Welcome to the 'Need-To-Have Formula' secret series, where I'll reveal how to to create demand for what you do by getting premium clients to feel like they need to have what you have to offer.

    You're an experienced coach or consultant who wants to grow their business by serving more of the right people. You are here to serve, to transform lives and to make an impact with what you do.

    But bringing in clients each month feels like a lot of work. To be blunt, each sales takes more time, energy and money than you would even like to admit.

    Throughout this secret series, I'm going to walk you through the blueprint to turning your offer from a 'nice-to-have-someday-when-the-time-is-right' to a 'need-to-have-right-now-send-me-the-link'.

    I'll walk you through our system for upgrading your content in a way that speaks to premium buyers.

    In this first episode, I'm going to give you an introduction to our process and the 3 pillars on which it stands.

    Want to watch the videos instead? http://fabipaolini.com/need

    Ready to book your Marketing Optimization Call? Go here: https://www.fabipaolini.com/call

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    13 mins
  • Episode 2: Become A Category of One Leveraging Your Angle of Mastery™️
    Jun 3 2024

    In the second episode, I'm going to show you how to completely eliminate competition by leveraging what I like to call your Angle of Mastery™️. This approach focuses on leveraging your expertise and knowledge in a way that positions you as the true, unequivocal leader in your space.

    This is about uncovering the strategies to create the message you want to be known for. So that you aren't just known as the expert in your field, but you become known for your solution.

    I will walk you through real-life client examples so you have absolute clarity on what you need to say in order to turn your expertise and knowledge into a message that drives people in.

    By the end of the episode, you will have more clarity on how to create a big idea that gets people to come to you.

    Prefer to watch the video? https://fabipaolini.com/need-two

    Ready to book your Marketing Optimization Call? Go here: https://www.fabipaolini.com/call

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    12 mins
  • Episode 3: Growing Your Audience With Buyers
    Jun 3 2024

    In this episode, I'm going to help you have absolute clarity on the difference between the people who have a problem and won't do anything to fix it, vs. speaking to actual buyers.

    I want you to have a system in place for attracting and speaking to people who are actually ready to buy from you right now.

    You're going to learn the psychological triggers that get people to take action.

    Prefer to watch the video? https://fabipaolini.com/need-three

    Ready to book your Marketing Optimization Call? Go here: https://www.fabipaolini.com/call

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    9 mins

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