On today’s show I’m chatting with Mattie Gouman, co-founder of bather brand Two Swim and fashion TikTok’s IT girl.

In a short amount of time Mattie has gotten over 100,000 followers on TikTok and over 50,000 on Instagram. And look, it's not all about the numbers, but with the way Mattie executes on content, and with the loyal audience she has built - I think there's a lot to learn from her. She’s a great example of doing social media and business management right - especially for a young audience.

Her content is mainly about fashion, but I feel that you can really apply the tips and approaches that she uses to any sort of industry, content or marketing that you're trying to do.

In this conversation, we chat about:

- Her “happy accident” called TikTok

- How she has seized the opportunities that have come with going viral and being noticed

- Working with brands and building relationships

- The judgement and criticism that comes with the title “influencer”

- What Mattie would do if social media was gone tomorrow

- Starting and building her swimwear brand Two Swim

- The dark side of the fashion industry and the biggest problems it is facing

- And of course, girl stuff: nails, outfits, and everything in between

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Find Mattie Gouman on Instagram and TikTok - or search @mattiegouman

Find Two Swim bathers: https://www.twoswim.com.au/

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Find video snippets from this episode on Instagram and TikTok

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Thank you for listening to The Founder Tapes podcast <3

Hosted by Gal Krohn

Music License Number - QK7rZS