Bilal Jogi is the marketing director of the Royal Nawaab Pyramid Indian restaurant in Stockport. It's the biggest in the UK. He markets at scale and this podcast contains some of the secrets as to why they have hit the ground running in this iconic building.

Bilal Jogi, the marketing director for the Royal Nawab Pyramid / Royal Nawaab Group restaurant chain, is introduced. He provides an overview of the group's affordable luxury Indian/Pakistani cuisine concept, featuring a large buffet with live cooking in open kitchens.

Bilal discusses the group's recent takeover and transformation of the iconic Stockport Pyramid building, which had been derelict for years. He shares details on the scale of the project, the local suppliers and craftspeople involved, and the challenges of filling such a large space.

Bilal explains the group's innovative marketing approach, focusing on building anticipation and curiosity through social media, influencer partnerships, and providing an exceptional customer experience. He emphasizes the importance of great service, a diverse menu, and creating reasons for customers to return.

Bilal outlines the group's expansion plans, including a focus on corporate catering and events, as well as potential future acquisitions like a golf course or hotel. He also shares insights into the group's target customer demographics, which are predominantly non-Asian families.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Over the last ten years, Jamie has been growing a business from the ground up with no outside investment, working with councils across London and the South East to house hundreds of vulnerable people. These days, he is also investing in tech and buying businesses, so he's got a fair few stories, lessons, and scars to share.

Jamie shares how he has been an entrepreneur from a young age, starting with selling items at a wedding as a child. He continued pursuing various business ventures throughout school and university. However, he eventually dropped out of university to focus on his entrepreneurial pursuits.

Jamie explains that he co-founded a business with his father that provides social housing for local authorities, working with families in need of temporary accommodation.

In addition to the social housing business, Jamie has also invested in a social networking app startup. He shares that over the years, he has been involved in a variety of other business ventures, though not all have been successful.

Jamie reflects on some of the key lessons he has learned as an entrepreneur, including the importance of focus, building the right team and management. It is important to be willing to take action rather than overthinking opportunities.

Jamie discusses his recent launch of a new podcast called "Driven" which features interviews with entrepreneurs, business owners, and others pursuing their purpose. He shares the goals and approach behind the podcast.

Jamie explains his focus on building his personal brand and leveraging AI tools to be more efficient in his business and podcast efforts. He sees this as an important part of pulling in new opportunities.

Looking ahead, Jamie shares that his main priorities are continuing to grow his property business, especially through acquisitions, while also scaling his podcast and personal brand initiatives. He acknowledges the challenge of juggling all these priorities.

The hosts, Graham and Kevin, provide their final thoughts on the conversation, praising Jamie's entrepreneurial drive and ability to take action, while also noting the importance of building the right team and processes to support rapid growth.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on

Bizzics is a combination of physics and business. Our guest Chip Higgns is the author of The Bizzics Way. He's a business strategist, leadership coach, and former banking executive with over 35 years of experience helping small business owners.

Explaining the "Bizzics Way" concept

Chip explains that "Bizzics" refers to applying the physics law of momentum to business. He was inspired by the idea of momentum being crucial in business, and worked with a physicist friend to better understand the underlying physics principles.

Momentum, energy, and velocity in business

Chip delves into how the concepts of mass, velocity, and energy relate to business. He discusses the importance of entrepreneurial energy and passion, as well as the need to define clear direction, distance, and timeframes (velocity). He also explains how "mass" in business relates to the density and uniqueness of the value proposition.

Scaling coaching through AI

Chip shares that he has developed an AI-powered coaching platform called "Expert Loop" to make his expertise more accessible and scalable to small businesses. He explains how the AI is trained on his book content to provide on-demand guidance and planning support.

Recap and closing

The hosts, Graham and Kevin, recap the key insights from the conversation, particularly around Chip's innovative approach to scaling coaching through AI. They express appreciation for Chip's perspective and the valuable discussion.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Katrena is an expert in personal brand development and the founder of the Business Mentor Institute. A leader in business mentoring with over 25 years’ experience, Katrena transforms professionals into industry leaders and is a pioneer in personal brand development and business mentoring. As the creator of the acclaimed Becoming the Expert methodology, Katrena has guided thousands of aspiring consultants, coaches, and executives to build thriving, purpose-driven businesses.

• Katrena offers a unique 12-month coaching program with unlimited access, focusing on building personal brand businesses
• Her approach includes creating multiple income streams (book, speaking, training, coaching, facilitation, consulting) for clients
• Katrena emphasizes the importance of addressing psychological barriers and balancing masculine/feminine energies in entrepreneurship
• The podcast hosts reflect on the value of personal branding through podcasting vs. book writing

• 12-month program with unlimited access for clients
• Focuses on deep, meaningful relationships rather than arm's-length coaching
• Maximum of 20 clients per year, with groups of 5 active at a time
• First 90 days involve heavy lifting: building assets (book, website, brand, signature program, social media)
• Combines business strategy with therapeutic coaching to address psychological barriers

• Creates 7 streams of income for clients: book, speaking, training, coaching, mentoring, facilitation, consulting
• Writes the client's book in 7-30 days, based on a two-day kickoff session
• Builds website, brand, and signature program (valued at $5k-$20k)
• Targets both career transitioners (often 50+ years old) and young entrepreneurs

• Addresses introvert vs. extrovert challenges
• Balances masculine and feminine energies
• Tackles limiting beliefs from childhood experiences
• Uses a light trance state to access the unconscious mind for rapid change

• Katrena prefers a free-flowing, channeled speaking style
• Found TED Talk format too restrictive and memorization-heavy
• Trains clients to speak confidently without scripts or extensive memorization

• Hosts reflect on podcasting as a potentially quicker route to personal branding
• Podcasts offer exposure to new audiences and showcase a personality more easily
• Books are still valuable as "expensive business cards" and confidence-builders

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of

Mortgage & Property Diva, Chanelle Aristide has recently created a unique report covering Mortgages and Property south of London. Chanelle brings a wealth of experience in supporting clients and businesses with high-value property transactions, securing mortgages, insurance, and financial solutions. She has a strong background in project management, PR, and marketing. This diverse experience, including a previous career performing live in the music industry, has equipped her with the ability to connect with people from all walks of life.

Graham and Kevin welcome Chanelle, who runs the Mayfair Mortgage Co., a boutique mortgage and financial consultancy that serves high net worth and ultra-high net worth clients. Chanelle discusses her background in performance, PR, marketing, and real estate, and how she has combined these interests into her current business.

Chanelle discusses some of the unique challenges that high-net-worth individuals can face in securing mortgages, such as complex financial arrangements and the need to provide detailed information to lenders. She also touches on broader issues in the property and construction sectors.

Graham and Chanelle emphasize the importance of building strong relationships with high-net-worth clients, as well as with lenders and other industry contacts. This personal touch is key to Chanelle's approach in serving her target market.

Chanelle discusses her upcoming "Diva Mortgage and Property Report", which will feature insights and analysis presented in a unique, entertaining style that reflects Chanelle's personality as a "diva". The report will include song titles as section headings and other creative elements.

In response to Graham's question about her future plans, Chanelle expresses a positive outlook on embracing change, including the rise of AI, and the importance of being adaptable and continuously learning new skills.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Personal Growth expert Francie Jain helps individuals and organisations grow through expert-led, group-based learning. Francie began raising nigh on half a billion dollars for hedge funds. Along the way, she identified a major gap: professionals at pivotal moments often lack accessible, high-impact support. That insight drove her to launch three ventures focused on human development—including Terawatt, which is now helping companies tackle burnout, improve retention, and elevate leadership through soft skills training.

Graham and Kevin introduce themselves and welcome their guest Francie Jain, founder of the coaching platform TeraWatt. They discuss Francie's background, including her experience working in a hedge fund and founding TeraWatt, as well as her location in Connecticut near New York City.

Francie explains TeraWatt's group coaching model, which aims to reduce employee turnover and associated costs for organizations. She highlights how group coaching can build psychological safety, improve communication, and develop employees' skills more cost-effectively than one-on-one coaching.

Francie shares case studies demonstrating the significant financial impact of reducing employee turnover, with one organization saving $32 million per year by lowering turnover from 24% to 4% through group coaching. She emphasizes the importance of measuring key metrics to demonstrate the value of coaching investments.

Graham proposes integrating AI chatbots and language models to enhance the coaching experience, such as by providing personalized support and analysis. Francie is intrigued by the potential, noting the need to balance AI and human interaction for optimal results.

Francie and the hosts discuss Francie's goals for growing TeraWatt, including her focus on building relationships and helping clients achieve "aha" moments. They agree to stay in touch and explore potential collaboration opportunities.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Jeff Bemis runs 1031 Specialists. 1031 Specialists help real estate owners swap one investment property for another to defer taxes and grow rich.

Jeff Bemis, co-founder of 1031 Specialists, is introduced. 1031 Specialists helps real estate investors in the United States leverage a tax code section called 1031 to defer capital gains taxes when selling and reinvesting in investment properties.

Jeff explains how 1031 exchanges work - if an investor sells an investment property and reinvests the proceeds into a new investment property, they can defer paying capital gains taxes. This provides a unique tax advantage compared to other financial assets like stocks. The 1031 code has existed for over 100 years and is widely used by real estate investors.

The 1031 code was originally intended to encourage the productive use of farmland by allowing farmers to defer taxes when expanding or relocating. Over time, it has expanded to incentivize real estate investment and development in underserved areas. The deferred taxes must eventually be paid, but the ability to build wealth through tax-deferred reinvestment is a major benefit.

Kevin compares the 1031 exchange rules in the US to the capital gains tax rollover relief in the UK, noting that the US has a much higher estate tax exemption limit compared to the UK, making 1031 exchanges even more advantageous for building generational wealth.

1031 Specialists' core business is acting as a qualified intermediary to facilitate 1031 exchanges, safeguarding client funds and ensuring transactions comply with IRS rules. They have built a team with deep expertise in real estate and 1031 exchanges to provide efficient service to clients.

Jeff notes that while there is competition, 1031 Specialists has become one of the larger players in their niche. They see significant white space in the market, as many individual real estate investors are unaware of or underutilize 1031 exchanges. Educating this market is a key focus for their growth.

1031 Specialists has built their own AI tool to provide automated answers to common 1031 exchange questions, recognizing that while AI can be helpful, the real estate industry tends to be a late adopter of new technologies. They are focused on using technology to improve internal efficiency and client experience.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find...

David Anderson helped found Off Madison Avenue, an advertising agency, nearly 27 years ago. He is a strategic leader with a passion for driving growth, solving complex problems, and inspiring teams to achieve excellence. David is this week's guest on The Next 100 Days Podcast.

Graham and Kevin prepare to record an episode of their "Next 100 Days" podcast, noting they don't do much pre-planning and just let the conversation flow. They welcome David Anderson, founder of the advertising agency "Off Madison Avenue", to be their guest.

David shares the story of how he and his business partner started Off Madison Avenue after he was unexpectedly fired from his previous agency job. They decided to strike out on their own and build the type of agency they wanted, focusing on providing high-quality work at more affordable prices than New York-based agencies.

David explains Off Madison Avenue's approach of working with "challenger brands" - companies that are hungry, think differently, and want to disrupt their industries. The agency aims to help these brands transform and become market leaders.

Graham and David discuss some of Off Madison Avenue's successful campaigns, including a viral social media effort featuring Barbie dolls for the Arizona Office of Tourism. They emphasize the importance of creating memorable brand experiences for customers.

The group explores the balance between taking risks to transform a brand versus making missteps that can backfire. David cautions that brands need to deeply understand their customers to determine the appropriate level of risk, and not just try to be "politically correct".

David provides advice for small business owners and entrepreneurs on building their brands, emphasizing the importance of constantly evolving their team and leadership, hiring the right "who's" (not just relying on loyalty), and positioning the business for long-term 10x growth rather than just 2x.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search. Try searching for suppliers of UK High Net Worth data in the UK on ChatGPT!

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com