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The Non-Obvious Show

By: Rohit Bhargava
  • Summary

  • Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. As a 3-time WSJ bestselling author of ten books, founder of the Non-Obvious Company, and “non-obvious” keynote speaker, he is recognized as one of the most entertaining and original speakers on trends, innovation, and marketing in the world. The Non-Obvious Show is his new venture where he shares books that can help expand your way of thinking. Each week Rohit will interview an author whose book offers an inspiring form of non-obvious thinking on topics such as afrofuturism, technoableism, and existential hope. The featured books include those selected from the annual Non-Obvious Book Awards, and other books that he has recently found captivating.
    2024
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Episodes
  • How Ownership Really Works (Featuring Michael Heller & Jim Salzman) | Ep 6
    Mar 15 2022

    How does ownership really work? Michael Heller and James Salzman explore the six simple rules that everyone uses to claim everything in their new book Mine!. Michael Heller is a Professor of Real Estate Law at Columbia Law School, and is the author and co-author of multiple books. James Salzman is a Professor of Environmental Law at UCLA and UC Santa Barbara, and is the author and co-author of numerous bestselling books. In this episode, Michael Heller and James Salazman discuss possession versus ownership, the growing complications of digital ownership, and how ownership of original resources is claimed.

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    31 mins
  • The Death of Common Sense (Featuring Martin Lindstrom) | Ep 5
    Jan 15 2022

    What has caused the death of common sense? Martin Lindstrom is a bestselling author, consumer branding expert, and named one of TIME Magazine’s “World’s 100 Most Influential People.” He’s the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, with clients such as Seth Godin and Tyra Banks. His latest book, The Ministry of Common Sense, is a Wall Street Journal Bestseller and a humorous yet practical guide to ridding ourselves — and our companies — of bureaucratic red tape. In this episode, Martin Lindstrom discusses how empathy is dying, the benefits of consumer insight, and why he feels the best solution is for more organizations and governments around the world should create a ministry of common sense.

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    26 mins
  • How “Workarounds” Can Solve Big Problems (Featuring Paulo Savaget)
    Jul 23 2024

    Could a workaround solve your problem? Paulo Savaget is an award-winning researcher and professor of engineering entrepreneurship who went on a three year journey to study how people invent workarounds to solve problems. In his book,The Four Workarounds: Strategies from the World's Scrappiest Organizations for Tackling Complex Problems, he shares his experience and findings in hopes of inspiring others to value workarounds and the possible big changes they enable.

    In this episode, Rohit Bhargava and Paulo Savaget discuss topics inspired by the book, including the four types of workarounds with case examples, the ethics of loopholes, and the innovations of smaller organizations that large corporations can learn from.

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    26 mins

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