If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call.

Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Intro

• 6:00 - Improve Amazon ranking whether A9 or A10 algorithm

• 7:20 - Speed round overview

• 9:05 - Seller Authority

• 12:07 - Impressions & Click Through Rate

• 15:35 - Conversion Rate

• 19:00 - Existing Sales on Amazon

• 20:58 - Off site sales

• 23:30 - PPC Sales

• 26:52 - Outro

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• Other than CPC, what else ranks your Amazon Ads?
• PPC Booster Series
• What should you do first when Amazon PPC sales drop?
• Can Amazon PPC Success Be Predicted?
• What Are 7 Overlooked Seller Central Tools?
• How Does Tracking Keywords Help PPC?
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Get the Evergreen Campaign Creation Strategy Guide
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.

Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.

🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide

• 2:18 – Intro

• 5:20 – Inspiration behind evergreen strategies for PPC

• 8:30 – Evergreen campaign creation strategy

• 11:17 – The “Protect” Strategy

• 18:20 – The “Conquer” Method

• 22:21 – The “Rank” Approach

• 26:06 – The “Dominate” Strategy

• 32:18 – The “Discover” Campaigns

• 41:23 – Connect with us

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• Where to find Noemi, ScaleWave.io
• Wizards of Ecom Podcast

• Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
• Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
• What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Get the Evergreen Campaign Creation Strategy Guide

• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Introduction

• 1:05 - What Defines Wasted Spend: Clicks with No Orders

• 2:10 - Steps to Download Sponsored Products, Brands, and Display Reports

• 4:01 - Weekly Analysis Timing

• 6:52 - Filtering Search Terms with Zero Sales

• 8:38 - Calculating Total Non-Converting Spend from Reports

• 12:28 - Common Misconceptions About Wasted Spend

• 12:54 - Practical Steps to Reduce Non-Converting Spend

• 14:51 - Using ACoS Power Ratio to Measure Efficiency

• 15:41 - Actionable Tips: Set Up Your Wasted Spend Tracker

• 15:55 - Homework: Track and Analyze Your Non-Converting Spend

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

What strategies can help minimize wasted spend in Amazon PPC?

https://youtu.be/FDwPBfb81Ec

What Do I Do With Wasted Ad Spend?

https://youtu.be/C8bNxLa2Sj4

What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

https://youtu.be/ERHy10lGGX0

Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet

https://youtu.be/vE8AQB18SX0

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

https://youtu.be/BiFg73uv_vQ

📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/

Review all our show notes: https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Want to know what really goes on behind the scenes in Amazon brand management?

Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money.

Discover the tactics that separate the good brand managers from the great ones and get insider tips on mastering unbranded traffic with top-tier listings and testing. Don’t miss this episode—tune in now and level up your brand management skills!

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Intro

• 2:01 - Balancing SOPs/Creativity

• 5:01- Client Expectations Tips

• 10:01- Spotting Ad Mistakes

• 15:01- Scaling Ad Spend

• 20:01- Unbranded Traffic Wins

• 25:01- Holistic Brand View

• 30:01 - Good vs. Great Managers

• 35:01 - Leadership and Teams

• 40:01 - Summit Recap and Closing

​​
🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
• Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
• How to align team goals using Amazon PPC data tools?
• How Do Technical and Creative Strategies Work Together in Amazon PPC?
• What should you do first when Amazon PPC sales drop?
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Josh Rawe

Guest Co-Host: Brady Tieland

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break...

In this episode, Michael and Brent Zahradnik from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the hassle. Listen now to learn how you can keep your Amazon PPC in check, even when you're away, and grab the free weekly sheet that makes it easy.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Balancing Work and Vacation

• 2:22 - Elevate and Delegate

• 4:42 - Interstellar PPC Reporting

• 10:37 - Impact of Attribution

• 17:39 - Breaking Down Ad Spend

• 24:25 - Structured Reporting

• 29:23 - Common Ground and Data Accuracy

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• How To Align Team Goals Using Amazon PPC Data Tools?

• What Should You Do First When Amazon PPC Sales Drop?

• What Makes an Amazon PPC Manager Successful?

• Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger

• What is the SKU Economics Report and How It Boosts Amazon Ads?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno ​​

In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model?

Michael and Clément share their trials and triumphs on this battlefield. Learn how to delegate tasks effectively, adapt strategies, and avoid common mistakes that could be costly for your business.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Introduction

• 02:31 - A motivating tale

• 06:01 - Challenges in transitioning from service-based to SaaS

• 12:01 - Adapting strategies and the importance of delegation

• 18:01 - The role of machine learning in Amazon PPC

• 24:01 - Practical tips for a successful SaaS transition

• 34:01 - Closing thought

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️ ⁠
• ⁠How Search Term Algorithms Boost Amazon PPC?⁠
• ⁠How to align team goals using Amazon PPC data tools?⁠
• ⁠What is the role of data in Amazon campaign management?⁠
• ⁠How Do Technical And Creative Strategies Work Together In Amazon PPC?⁠
• ⁠What should you do first when Amazon PPC sales drop? ⁠
• 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠
• ⁠Subscribe to our newsletter⁠
• ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠
• ⁠Review all our show notes⁠
  

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clément Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind.

We’ll see you in The PPC Den!

🦡 Highlights

• 00:00 - Introduction

• 02:30 - Survival in the Amazon Business

• 03:50 - Kickstarter Experience as a Brand Building Bootcamp

• 06:00 - Combining Creative Branding with Technical Marketing

• 09:00 - The Role of Search Terms and Their Optimization

• 27:00 - Importance of Spreadsheet Skills

• 35:00 - Prioritizing Search Terms

• 46:00 - Episode Conclusion

  
  

  🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• What is the SKU Economics Report and How It Boosts Amazon Ads?

• What is the role of data in Amazon campaign management?

• What strategies can help minimize wasted spend in Amazon PPC?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• Can Amazon PPC Success Be Predicted?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Jeremy Suelflow

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno ​

In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data?

The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work.

We’ll see you in The PPC Den!

🦡 Highlights

• 00:00 - Introduction

• 00:36 - Overview of the new SKU Economics Report tool

• 3:03 - Amazon ad management roles

• 7:17 - Impact of cash flow on ad strategies for brands

• 9:00 - Amazon Fees and Profit Calculation

• 18:09 - Identifying profitable and unprofitable products

• 22:24 - Analyzing Total ACOS using the SKU Economics Report

• 27:00 - Optimizing ad spend based on the report's insights

• 28:22 - Percentage of total fees

• 30:00 - How to connect with Elizabeth

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• What is the role of data in Amazon campaign management?

• What strategies can help minimize wasted spend in Amazon PPC?

• How To Align Team Goals Using Amazon PPC Data Tools?

• What Should You Do First When Amazon PPC Sales Drop?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno​​