Nobody like a showoff? ( Really? ) Personally I've always admired people who could authentically self advocate. It's something most people ( me ) struggle with.

LinkedIn reflects the wider business community in as much as, despite appearances, it's a world of wall flowers.

It's like those humiliating school discos where there are a few noisy confident kids in the middle and the rest of us standing around the edge looking at our shoes and waiting to be *asked* to dance.

( Well - Don't wait to be asked.. It didn't help in school and it's not helping now. )

In this episode, Gus Bahndal, a marketing strategist and social media specialist, dives deep into the world of LinkedIn, sharing his insights and very actionable strategies to help you stand out and grow your business. Here are a few highlights from our conversation:

🔗 Standing Out and Self-Advocacy

Gus discusses his journey from being an introvert to becoming a recognised LinkedIn expert. He shares how branding, particularly using the bold colours black and orange, has helped him communicate warmth and expertise.

👥 Building a Genuine LinkedIn Community

Learn how Gus found his voice on LinkedIn by sharing personal content and engaging with others authentically. Bob, our host, delves into the mindset needed for business growth and the importance of standing out in the competitive world of marketing.

🏅 Understanding LinkedIn Top Voice Badges

Gus clarifies the difference between the orange and blue LinkedIn top voice badges and shares his experience with each. He explains how success on the platform can be measured by engagement and reach, stressing the importance of being authentic.

📈 Importance of Niche Specialisation

Discover why specialising in LinkedIn rather than spreading out to multiple platforms can be advantageous, and learn tips on managing workload and avoiding procrastination.

🍳 Valuable Lessons from a Chef

Gus recounts a fascinating story about a chef who taught him the value of experience and the importance of sharing knowledge -- a philosophy he now applies to his training and consultancy work.

🌟 Introducing the Uplift Conference

Gus co-founded the Uplift Conference with two friends to help people maximise their LinkedIn presence. Tune in to learn more about this exciting event featuring renowned speakers who offer in-depth LinkedIn strategies for business owners, agencies, and marketers.

Whether you're a seasoned LinkedIn user or just getting started, this episode is packed with tips and insights that you won't want to miss.

Find Gus Online : https://www.linkedin.com/in/mguruuk/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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This week on *The Personal Brand Business Show* I sit down with Mark Panciera, the CEO of The Pacific Institute, for a deep dive into the power of mindset and performance. Mark shares his expertise on controlling and changing our thoughts, managing the "monkey mind," and addressing blind spots and limitations in both personal and professional life.

Some highlights from this week's show.

Mindset Matters: Discover why being aware of your thoughts is crucial and how you possess the power to change them.

Taming the Monkey Mind: Learn effective techniques to stop the downward spiral of negative thoughts.

Blind Spots: Understand the concept of personal and professional blind spots and how awareness, acceptance, action, and celebration can drive change.

Leadership as a Catalyst: Find out why leaders must work on their own mindsets to instigate positive change within their teams.

Comfort Zone Dynamics: Embrace the importance of stepping out of your comfort zone and how a one-time affirmation can shift your mindset.

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About Mark.

Mark Panciera is an accomplished business owner, community leader, executive and entrepreneur. As the CEO and Partner of The Pacific Institute, Mark focuses his efforts on driving human performance in organizations, teams, and individuals, working with Fortune 1,000 companies, financial institutions, government agencies, healthcare and educational systems, athletic teams, and non-profit organizations. A well-recognized TED Talk presenter, speaker, and author, Panciera is frequently asked to share his insights and experience.

He has appeared on ABC's Wall Street Journal Report, CNBC, and CBC (Canadian Broadcast Company). Additionally, he is a trusted media resource and has been quoted in Forbes, the New York Times, the Miami Herald, and the Fort Lauderdale Sun Sentinel, with featured articles appearing in USA Today and Inc. Magazine. With a strong commitment to community service Mark has been the recipient of numerous recognitions and awards for his exemplary service to many groups and causes. Mark earned a BA in Business Administration from the University of South Florida and an MBA from Florida Atlantic University.

https://thepacificinstitute.com/markpanciera-iyf/

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

Subscribe to my Youtube!!

Follow on Instagram and Twitter @bobgentle

Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders

Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In our latest episode, we dive deep with Charles Alexander, a productivity powerhouse who helps business owners transform their work lives. From tackling the glorification of busyness to making the dream of a four-day workweek a reality, this conversation is packed with actionable insights!

Here are three key takeaways you won't want to miss:

Balance Over Busyness: Charles urges us to question our addictive need to always be busy, comparing it to unhealthy habits like overeating. Balance is key!

Track and Transform: He likens understanding time usage to tracking calories when getting in shape. Before implementing any time management techniques, track where your hours are going using tools like Clockify or RescueTime.

Leverage and Outsource: Focus on high-leverage activities and eliminate, batch, automate, or outsource lower-value tasks. Boost efficiency and reclaim your time!

About Charles.

Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses. Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team. Charles is the author of Best New Seller on Amazon, Start Now Quit Later and he is the host of the podcast, Do More By Doing Less. Now he uses those real-world experiences and humor to help overwhelmed entrepreneurs and busy professionals to Create Your Own 4 Day Work Week in 90 Days or Less Lastly, and most importantly, Charles is happily married to his wife Sarah and is the proud father of three kiddos, Ava, Lilly, and Lane.

https://www.yourcharlesalexander.com/

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

Subscribe to my Youtube!!

Follow on Instagram and Twitter @bobgentle

Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders

Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.