• Build Pricing Confidence By Creating Five Pineapples Experiences
    Oct 4 2024

    How confident you are in your pricing will directly impact how your customers feel about your service and pricing. There are several reasons why you may be feeling squirmy about your price, but creating your Five Pineapples Experience should wash away any doubt about whether what you charge is worth it.


    • Five reasons why you may be feeling less-than-confident about your prices
    • WTF a Five Pineapples Experience is
    • The five ingredients in creating your own Five Pineapples Experience


    This episode is an audio version of the article 'Build Pricing Confidence By Creating Five Pineapples Experiences.'


    You can read the article and see any visuals you may have missed ⁠⁠⁠here.

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    14 mins
  • 14 Ways Customers Can Improve Their Own Experiences
    Sep 26 2024

    It feels like the pressure is all on you to provide a great experience. The truth is, your customers play a large role in your ability to deliver.


    • What elementary biology class has to do with customer experience
    • If you're unhappy and you know it... 👏👏
    • Stop playing 'who's the boss?'


    This episode is an audio version of the article '14 Ways Customers Can Improve Their Own Experiences.'


    You can read the article and see any visuals you may have missed ⁠⁠here.

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    10 mins
  • How To Unfuck Your Gmail Inbox
    Sep 19 2024

    Just thinking about going into your Gmail inbox shouldn't give you hives. It's a lot easier to clean up and to set up a system than you think.


    • How to easily clean up your inbox even if you have tens of thousands of emails
    • Creating a traffic control system
    • Setting up your inbox so you know where to focus


    This episode is an audio version of the article 'How To Unfuck Your Gmail Inbox.'


    You can read the article and see any visuals you may have missed ⁠here.

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    17 mins
  • The Best Software For Business Owners Doing It All on Their Own
    Sep 12 2024

    We're only born with two arms (usually), so if we want to get more stuff done in less time, we'll need to enlist the help of software.


    • The software that fosters connection and helps prevent you from having to repeat yourself
    • The software that helps you manage the chaos in your brain
    • The not-software that helps create community by having fun


    This episode is an audio version of the article 'The Best Software For Business Owners Doing It All on Their Own.'


    You can read the article and see any visuals you may have missed here.

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    13 mins
  • Lessons from Canva's 233% Price Hike
    Sep 5 2024

    After the public backlash to Canva's recent aggressive price increase for Team's users, some business owners may feel nervous about ever raising their prices.


    • What Canva's price increase announcement got right that you can use as a checklist
    • The one big error that Canva missed that's exacerbating user's anger
    • The four things personal service providers need to do differently when communicating price increases


    This episode is an audio version of the article 'Lessons from Canva's 233% Price Hike.'


    You can read the article and see any visuals you may have missed⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.

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    10 mins
  • Turn Your Email Signature Into A Customer Experience Win
    Aug 29 2024

    The email signature space is tiny but mighty. It draws the eye and can direct your customers to do something you'd like for them to do, provide helpful resources, and create a mini-experience that leaves a lasting impression.


    • The psychological heuristic you can use to your advantage
    • Using your email signature to do more than share your contact information
    • Designing and setting up your email signature


    This episode is an audio version of the article 'Turn Your Email Signature Into A Customer Experience Win .'


    You can read the article and see any visuals you may have missed⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.

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    11 mins
  • How To Identify Your Best Customers Before They Hire You
    Aug 22 2024

    You're limited on the amount of customers you can work with. Creating a process to help you identify your best customers can help ensure a healthier and more fun business to operate.


    • The customer red and green flags to look out for
    • Finding your Golden Question
    • Using your sales process to prequalify customers


    This episode is an audio version of the article 'How To Identify Your Best Customers Before They Hire You.'


    You can read the article and see any visuals you may have missed⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.

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    11 mins
  • 8 Ways To Add Value To Your Services
    Aug 15 2024

    Adding value doesn't have to mean physically giving more and more. The most impactful ways to add value often cost nothing.


    • Choosing your intangibles wisely
    • 8 ways to add value that will make you say, 'Well, duh! Why didn't I think of that?'
    • 16 examples to spark ideas for your own services


    This episode is an audio version of the article '8 Ways To Add Value To Your Services.'


    You can read the article and see any visuals you may have missed⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.

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    10 mins