EPISODE 212

If you’ve ever thought about how to squeeze more juice out of a single podcast episode, or how to really up your game as a podcast manager, you’re in the right spot.

We’re going to break down the difference between simple promotion and truly repurposing content in ways that will multiply its value across different platforms.

From turning snippets into social media gold to spinning off blog posts and engaging emails, we're covering strategies that not only extend the life of podcast content but also enhance your service offerings.

So, whether you're helping your clients extend their reach or refreshing your own content creation strategy, stay tuned as we unpack these game-changing techniques that will make every podcast episode work harder for your clients.

In this episode, we cover:

-The distinction between promotion and repurposing of podcast content

-The importance of repurposing to extend the reach of a single podcast episode

-Crafting email content from podcast discussions that can serve various purposes such as nurturing new relationships or providing value to existing connections

-Developing training sessions or deeper dive content pieces from popular podcast episodes

-Ensuring content creation (social media, blogs, emails, etc.) is cohesive and strategically aligned with the podcast content

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

SHOW NOTES: https://laurenwrighton.com/episode212

Subscribe to The Podcast Manager Show YouTube Channel!

EPISODE 211

Podcasting isn't just about hitting record and hoping for the best—it's a full-on art form that's as unique as the people behind the mics.

Not everyone is interested in jumping on the video podcast train, and that's perfectly fine. Your job is to help your podcasters do their thing, in their own way. Whether it's sticking to the classic audio podcast or venturing into the land of video, there's room for all sorts of creativity in the podcasting space.

Want to know another secret? Not all podcasters are chasing dollars with their podcasts. Some hosts are more excited about getting leads, increasing shares, or just sharing their heart and soul with the world. Your goal is to figure out what they're aiming for and make sure everything you do is helping them hit their target.

Podcasts change—that's just how it goes. They grow, they shift, and they might even change their direction. You want to be the podcast manager who's not afraid of change and can help guide podcasters when their show shifts gears. Your flexibility could be just what they need to keep their podcast fresh and relevant.

You want to use your podcasting smarts to make life easier for your client—and nothing screams "easy" quite like a smooth system that handles all the nitty-gritty details. They'll love you for it.

In this episode, we cover:

-How we can go above and beyond just edits and show notes

-How everyone’s talking about video podcasts, but it's fine if audio is more your style

-Figuring out what your clients goal is for their show and tailor your help

-Embracing the evolution and rebranding of shows

-Offering your clients a reality check on what to expect

-Creating systems to lighten your clients' workload

-Increasing your value as a podcast manager by expanding your services

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

SHOW NOTES: https://laurenwrighton.com/episode211

Subscribe to The Podcast Manager Show YouTube Channel!

EPISODE 210

Do you find yourself wondering if the world of podcast management is getting a little too crowded? You might be wondering: Is there any space left for a newbie podcast manager like me?

Today we are tackling this very topic!

Your journey as a podcast manager goes through a few phases. You start out fresh, eager, and affordable, which is perfect for clients on a budget. As you get the hang of things, raise your rates, you start to attract clients with a bit more to spend. Eventually, you might be managing a team and landing higher end clients.

This ongoing cycle ensures continued opportunities for new podcast managers ready to get started.

According to podnews.net over 200,000 podcasts were active in just the first week of April 2024. And guess what? They all need someone to help them sound amazing and keep the show running smoothly. That's where you come in!

If all you're seeing are podcast managers in your circles, no wonder you're worried! Mix it up a bit, blend in with different freelancer crowds, and learn from people who are doing something totally different. This'll give you a fresh perspective and show you just how much demand there's out there for your talents.

Don't get bogged down with the notion that there isn't room for you. The podcast universe is bigger than you think, and there's always a spot for someone ready to roll up their sleeves and dive in.

In this episode, we cover:

-The current state of podcasting (Yes, there's plenty of room for growth!)

-The 3 stages of a podcast managers journey: Beginning, Thriving, Scaling

-The importance of understanding the client’s perspective on hiring and their podcasting needs

-Diversifying your network to include other freelancers and ideal clients

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

SHOW NOTES: https://laurenwrighton.com/episode210

Subscribe to The Podcast Manager Show YouTube Channel!