• 210. Is podcast management too saturated?
    Apr 23 2024

    EPISODE 210

    Do you find yourself wondering if the world of podcast management is getting a little too crowded? You might be wondering: Is there any space left for a newbie podcast manager like me?

    Today we are tackling this very topic!

    Your journey as a podcast manager goes through a few phases. You start out fresh, eager, and affordable, which is perfect for clients on a budget. As you get the hang of things, raise your rates, you start to attract clients with a bit more to spend. Eventually, you might be managing a team and landing higher end clients.

    This ongoing cycle ensures continued opportunities for new podcast managers ready to get started.

    According to podnews.net over 200,000 podcasts were active in just the first week of April 2024. And guess what? They all need someone to help them sound amazing and keep the show running smoothly. That's where you come in!

    If all you're seeing are podcast managers in your circles, no wonder you're worried! Mix it up a bit, blend in with different freelancer crowds, and learn from people who are doing something totally different. This'll give you a fresh perspective and show you just how much demand there's out there for your talents.

    Don't get bogged down with the notion that there isn't room for you. The podcast universe is bigger than you think, and there's always a spot for someone ready to roll up their sleeves and dive in.

    In this episode, we cover:

    -The current state of podcasting (Yes, there's plenty of room for growth!)

    -The 3 stages of a podcast managers journey: Beginning, Thriving, Scaling

    -The importance of understanding the client’s perspective on hiring and their podcasting needs

    -Diversifying your network to include other freelancers and ideal clients

    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

    SHOW NOTES: https://laurenwrighton.com/episode210

    Subscribe to The Podcast Manager Show YouTube Channel!

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    11 mins
  • 209. How to ensure profit in your podcast management business with Amber Dugger
    Apr 16 2024

    EPISODE 209

    Today we're joined by the incredible Amber Dugger, who's spearheading the "profit for joy movement" and invites you to join her in revolutionizing the way we manage business finances with the Profit First mindset.

    We talk about the practice of managing money with intention across four main purposes: intentional profit, owner's pay, taxes, and business overhead.

    Amber shares her wisdom on reverse engineering a revenue goal that genuinely aligns with your personal priorities and creating a modern envelope system — saying goodbye to consumer debt and embracing mindful spending.

    We also explore the delicate dance of feminine and masculine energy in business and how integrating these can enhance our financial strategies.

    Are you ready to separate your self-worth from your net worth and authentically attract your ideal clients? Do you wonder about the roles of bookkeeping and accounting in your cash flow planning? Prepare to get real about your perceptions of money and how to make intentional spending plans that resonate with your values.

    In this episode, we cover:

    -The significance of separating business income into intentional profit, owner's pay, personal taxes, and business overhead

    -Implementing reverse engineered revenue goals to align with personal financial needs

    -Importance of consistent profit in supporting lifestyle and enjoyment for freelancers and entrepreneurs

    -Using budgets to make informed decisions and prioritize expenses based on values

    -Balancing personal and business finances with tools like YNAB and adopting a profit first approach

    -The power of showing up authentically in business to attract the right clients

    -Being upfront in marketing about your business personality and the type of clients you wish to work with

    -The benefits of using the envelope system for budgeting and spending within business and personal finance

    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

    SHOW NOTES: https://laurenwrighton.com/episode209

    Subscribe to The Podcast Manager Show YouTube Channel!

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    48 mins
  • 208. How to confidently lead Discovery Calls that land clients
    Apr 9 2024

    EPISODE 208

    Do you feel nervous before getting on a call with a potential client? You're not alone!

    This week, we're diving into the world of discovery calls – those crucial conversations that can make all the difference in your business.

    Whether you're new to discovery calls or looking to sharpen your skills, this episode is packed with actionable advice to help you land more podcast clients with ease.

    Lauren breaks down the process into four simple steps. From managing nerves to guiding the conversation and setting clear expectations for the next steps, you'll get all the insider information you need to help you feel confident and in control.

    Tune in, take notes, and get ready to rock your discovery calls like a seasoned pro!

    In this episode, we cover:

    -The importance of discovery calls in your podcast management business

    -The recommended length of a discovery call

    -Overcoming nervousness and setting the right mindset

    -What to do if you don’t have all the answers on a call

    -Making sure you have a list of information needed for a proposal

    -How to conclude a discovery call

    -and, Communicating the next steps to your potential client

    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

    SHOW NOTES: https://laurenwrighton.com/episode208

    Subscribe to The Podcast Manager Show YouTube Channel!

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    14 mins
  • 207. What does "producing a podcast episode" even mean?
    Apr 2 2024

    EPISODE 207

    Did you know the role of a podcast manager goes beyond editing?

    Today I’m giving you a behind-the-scenes look at what it really means to produce a podcast episode. From generating episode ideas to editing, promoting, and analyzing stats.

    Join me to discover the ins and outs of podcast production and how podcast managers play an important role in bringing their clients shows to life.

    If you've wondered about the different tasks involved each week as a podcast manager, this episode is a must-listen.

    In this episode, we cover:

    -The role of podcast producers in the creative process

    -Defining the term "producing" in the context of podcast episodes

    -Potential tasks such as transcribing, show notes, and episode descriptions

    -Scheduling and promoting episodes on social media platforms

    -Creating audiograms and quote graphics from the episode content

    -Incorporating monthly stat reviews into routine podcast management tasks

    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

    SHOW NOTES: https://laurenwrighton.com/episode207

    Subscribe to The Podcast Manager Show YouTube Channel!

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    14 mins
  • 206. How to land podcast clients: Updated strategies and common pitfalls to avoid in 2024
    Mar 26 2024

    EPISODE 206

    Are you looking to land more podcast clients in 2024? In this week's episode, we discuss the most effective strategies for landing podcast clients this year.

    Learn what's currently working and what to avoid when it comes to attracting new clients, the importance of understanding your ideal client's mindset, and the power of engaging in meaningful conversations.

    We also discuss common pitfalls, such as offending potential clients with overly critical pitches, using cold pitching in DMs, and relying on external website statistics that may not accurately represent a podcast's performance.

    Embracing these strategies will position you for growth and success in the podcast management space.

    In this episode, we cover:

    -The importance of targeting a specific ideal client

    -Shifting the focus from content production to engagement and relationships

    -What to avoid when pitching to potential clients

    -Discussing the benefits of referrals from current clients

    -Exploring different approaches to networking based on personality

    -Emphasizing the need for genuine, real conversations with potential clients

    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

    SHOW NOTES: https://laurenwrighton.com/episode206

    Subscribe to The Podcast Manager Show YouTube Channel!

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    22 mins
  • 205. Reset, Reenergize, and Refocus: Strategies for achieving sustainable success
    Mar 19 2024

    EPISODE 205

    Are you ready to reset, reenergize, and refocus your podcast management business for ultimate success this year?

    In this episode, I shared some valuable insights on how you can channel the energy of a live event into your daily, weekly, and yearly routine to boost your productivity while maintaining a healthy work-life balance.

    From managing distractions to setting realistic goals, you’ll learn strategies to help you sustain and grow your podcast management business. Plus, get the inside scoop on an upcoming coaching program designed to elevate your podcast management game!

    In this episode, we cover:

    • The importance of resetting, reenergizing, and refocusing to reach business goals
    • Examples of refocusing strategies and personal commitments
    • Taking realistic approaches to daily tasks and to-do lists
    • Acknowledging the need for setting achievable goals within daily routines
    • Realizing the need for mindset adjustments and overcoming personal challenges
    • Reassessing business direction and goals for the upcoming year
    • Understanding the importance of taking the necessary time for reflection and planning

    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

    SHOW NOTES: https://laurenwrighton.com/episode205

    Subscribe to The Podcast Manager Show YouTube Channel!

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    15 mins
  • 204. Success Story: How D.R. Fay built her podcast management business
    Mar 12 2024

    EPISODE 204

    If you’re looking for proof that big life shifts can lead to fulfillment, D.R. Fay, from Mouthy Broad Media, shares her journey from a soul-crushing breakdown at her customer service gig to becoming a thriving podcast manager.

    Her story might be the inspiration you need today! She also shares how her background in entertainment and her leap into podcast management have helped shape her current success.

    She is currently focusing on growing her business with the vision and power of AI, all while enjoying the flexible lifestyle of working from home.

    While mastering podcast management with the support of community, she shares her insights on scaling a business, analytics, and the long-term game of learning. Plus, she gives an exclusive scoop on the tools that are revolutionizing show notes—Castmagic and Katteb—and invites listeners to learn alongside her.

    In this episode, we cover:

    • Transitioning from entertainment to customer service to podcast management
    • The challenges and benefits of involving subcontractors in a growing podcast business
    • How to use AI tools like Castmagic and Katteb for crafting podcast show notes
    • Her plans to scale up and become an agency
    • The significance of the business name Mouthy Broad Media

    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

    SHOW NOTES: https://laurenwrighton.com/episode204

    Subscribe to The Podcast Manager Show YouTube Channel!

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    43 mins
  • 203. How to juggle motherhood with your podcast business
    Mar 5 2024

    EPISODE 203

    In this episode, we cover the practical and emotional aspects of juggling motherhood and your podcast management business.

    Even if you're not a mother, these tips are applicable to anyone looking to manage a business while making time for other important people or activities in your personal life.

    As a podcast manager you to be clear about when you're working and when you're not. Setting clear boundaries allows your to be fully present in your motherhood role while also dedicating focused time to your podcast management business.

    By defining specific working hours, you can minimize the feeling of needing to constantly work and truly embrace moments with your children or other life activities. This strategy is not exclusive to motherhood and works well for anyone looking to maintain a healthy work-life balance as a podcast manager.

    Today you’ll discover how to handle your business in a way that keeps it fulfilling without taking over your life. Stay tuned to find out how you can balance it all and still have time for yourself, your family, and yes… even naps!

    In this episode, we cover:

    -The importance of being clear with yourself on working hours

    -Setting a specific number of work hours per week

    -Focusing on essential tasks that generate results for clients

    -Recognizing the value of work in personal fulfillment and financial gains

    -Communicating needs and expectations with spouse or family members

    -Embracing the flexibility and opportunities presented by freelance work

    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

    SHOW NOTES: https://laurenwrighton.com/episode203

    Subscribe to The Podcast Manager Show YouTube Channel!

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    17 mins