Will AI make us less or more creative?

AI and automation have stolen the spotlight in the last couple of years, so I wanted to explore the impact it’s having on the creative industry and what it means for the future.

To help explore that question and dive into what drives great creativity I had Lee Simpson join me on the Customer Smarts Podcast. Lee has won some of the most prestigious creative awards in the world including the rare D&AD Black Pencil and 2 Grand Prix at Cannes Lions. He’s worked with companies like Volvo, Westfield and CommBank. And most recently as CEO of WhiteGrey, led them to win AFR’s Most Innovative Company in 2023.

In this episode we discuss:

• The role of creativity
• What great creativity looks like today
• How to build a creative culture
• Using creativity to solve real world problems
• Creativity in the AI age

Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.

You can connect with me on Linkedin here: https://www.linkedin.com/in/justin-stafford-cs/ If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co

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