The Product Boss Podcast

By: Jacqueline Snyder
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  • Summary

  • A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
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Episodes
  • 615. Tips for Product Business Owners to Maximize Their Sales This Holiday Season

    615. Tips for Product Business Owners to Maximize Their Sales This Holiday Season
    Aug 26 2024

    Welcome back, product bosses! Today’s episode is unique because I am re-airing a Blended Life episode that I did live on Instagram. I received such an overwhelming response of product bosses who needed to hear this that I wanted to share it as a podcast episode.

    That’s why in today’s episode, I’m diving deep into false truths that I hear other coaches teach product bosses, plus I share my own tips for how you’re going to be able to make the most of the holiday season as a product-based business owner.

    You’ll learn why you shouldn’t sell to everyone if you want to make more sales (it’s actually hurting your business, not helping it!), how you can make sales even if your sales have been really slow this year, and why you need to start showing up where your customers are. This episode is your first step to making more sales so that this holiday season turns out even better than you imagined!

    Resources:

    • It’s backkkk!! Our biggest challenge, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this episode:

    Hubspot’s AI Trend for Marketers

    Go to Hubspot.com/marketing to download it for free

    Inclusion & Marketing Listen to Inclusion Marketing wherever you get your podcasts

    Inclusion & Marketing
    Show more Show less
    26 mins
  • 614. “I want to hit $100k in revenue, but I’m on the brink of burn out- what should I do?” | Coaching Session

    614. “I want to hit $100k in revenue, but I’m on the brink of burn out- what should I do?” | Coaching Session
    Aug 22 2024

    Welcome back, product bosses! We have another amazing coaching session with Anna, the founder of Fit Stitch Gear, who sells weightlifting wristbands and embroidered patches. If you’re on the brink of burnout from having to do everything on your own while trying to blend and prioritize your personal life, then you’re in the right place!

    Anna is a mom, fitness lover who participates in power-lifting meets, and a one woman show when it comes to running her business, and while she’s experiencing a growth spurt in her business, she’s also on the brink of burnout from having to wear all the hats.

    Together, we dive deep into why you need to nail your niche and audience if you want to avoid burnout, the importance of consistent brand messaging and knowing the offer your customers want, and why your first or next hire might not be who you think it should be!

    Tune in as we figure out Anna’s next BEST step to avoid burnout and walk away with actionable takeaways you can implement in your business to do the same!

    Resources:

    • Learn more about Anna's business at Fit Stitch Gear
    • Follow Fit Stitch Gear's journey on Instagram
    • Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
    • Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this episode:

    Inclusion & Marketing Listen to Inclusion Marketing wherever you get your podcasts

    Inclusion & Marketing

    Hubspot’s AI Trend for Marketers

    Go to Hubspot.com/marketing to download it for free
    Show more Show less
    55 mins
  • 613. Break Free from Your Limiting Beliefs: Pushing Through Discomfort to Achieve Your Dreams

    613. Break Free from Your Limiting Beliefs: Pushing Through Discomfort to Achieve Your Dreams
    Aug 19 2024

    Welcome back, product bosses! Today’s episode is a little different as I am diving into my own personal transformations and mindset shifts that have allowed me to achieve my dream life. If you’re currently or have ever struggled with limiting beliefs or felt stuck in your business and personal life, this episode is for you!

    We’re digging deep into fears, personal experiences, the importance of an abundance vs scarcity mindset, and how sometimes, if you want to transform and step into what was truly meant for you, then you need to invest in yourself, your life and your business.

    This episode is packed with motivational insights and practical advice to help you push past your comfort zone, unlock new potentials, and live a life full of abundance and opportunity. You’ll walk away feeling transformed and empowered to start pushing your boundaries and lifting your own glass ceiling to reach new levels of success, in both your personal life and in your business.

    Resources:

    • Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this episode:

    Hubspot’s AI Trend for Marketers

    Go to Hubspot.com/marketing to download it for free

    Inclusion & Marketing Listen to Inclusion Marketing wherever you get your podcasts

    Inclusion & Marketing
    Show more Show less
    26 mins
Leadership Marketing Economics
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Profile Image for James S

My favorite business podcast

Finally a podcast for product-based biz owners. I listen to these ladies on apple podcasts and was so excited to see the podcast here on audible. They are funny and insightful and helpful to all building small businesses.

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